Television
Report on Shemaroo

Rural India props up PKL 5 viewership with 75 per cent contribution

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/11/14/PKL_Patna.jpg?itok=GHJFfu3H

MUMBAI: It was five years ago that kabbadi went from being a game played in playgrounds to captivating the largely cricket-crazy sports audience in India. The fifth season of Vivo Pro Kabaddi League (PKL), India’s most watched non-cricketing property, garnered 1.6 billion impressions for the live telecast according to Broadcast Audience Research Council of India (BARC).

PKL pocketed 3.3 billion gross impressions which is calculated at 30 minutes interval as per the data given by the broadcaster. There is some duplication involved in the gross impressions since the same person could have viewed the programme on two occasions.

Surprisingly, 75 per cent of the total viewership came from rural areas and 43 per cent of viewers were female. Star Sports First, the free to air channel, attracted 31 per cent of the total viewers as compared to its pay counterpart, Star Sports 2, which contributed to just 10 per cent. Indeed, the first week of the tournament itself led to Star Sports First leading the genre with 148,506 impressions.

 The season saw its opening in Hyderabad and finale in Chennai with 12 cities in between. The finale witnessed an 83 per cent rise over the previous year, garnering 25.4 million impressions. The fourth season finale got 13.9 million impressions.

The 140 games in the fifth season grabbed 1.6 billion impressions vis-à-vis 561.1 million impressions during the 60 games last year. The average impressions per game in season 5 were 11 million as compared to season 4's 9 million, a 22 per cent increase.

The league also attracted new fans, including kids (2-14 years) and teenagers (15-21 years) with 19 per cent and 21 per cent share in the total number of viewers, respectively. Tamil Nadu was one of the most successful new markets with the league being televised on Star Sports 1 Tamil. PKL was also broadcast in Kannada on Star Suvarna Plus and Star Maa Movies in Telugu, apart from English and Hindi.

This makes a strong case for advertisers to hop on board a property in which they had very little confidence in its inaugural season. The latest season saw a string of sponsors and partners for individual teams and several brands joined the bandwagon as the matches progressed. Sponsors included TVS Motors, Bajaj Electricals, and Gillette Mach3 Turbo.

Star India EVP and head ad sales Anil Jayaraj had earlier revealed that the sponsorship revenue for this year was 320 per cent higher this year. The sponsors make approximately 15 times the return on their investment.

Star India managing director Sanjay Gupta says that the current season’s aim was to push the boundaries. “India has truly embraced kabaddi. With an expanded league, there were 12 teams competing in more than 130 matches, spread across 13 weeks. That the love for kabaddi is cutting across geographies and demographics is self-evident. It is very heartening to see this response from millions of fans across the country, which has emphatically re-established kabaddi’s position as the most watched non-cricketing sport synonymous with the Vivo Pro Kabaddi League.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/19/nbf-800.jpg?itok=rpMUQVBn
Association of Regional TV Broadcasters of India merges with NBF

KOLKATA: The Association of Regional Television Broadcasters of India (ARTBI), on Friday merged with the News Broadcasters Federation (NBF), making NBF the largest body representing the business interests and editorial freedom of news television broadcasters in the country.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/zee-mpcg.jpg?itok=zPhAZ9R5
ZEE MPCG launches new conversation series 'Chhattisgarh Ki Baat'

ZEE Madhya Pradesh-Chhattisgarh has announced a series of events and conclaves called Chhattisgarh Ki Baat, which will be held in various Tier two cities, where both the economy and the society have been deeply affected by the pandemic.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/times.jpg?itok=N5EYZtH1
Times Network launches 2nd edition of Living Room Conclave - India Health Mission

Times Network has announced the second edition of Living Room Conclave - India Health Mission, a conclave series that will focus on combating the COVID-19 pandemic. 

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/photogrid_plus_1624023255975.jpg?itok=t5GwEtVM
Star Sports Select celebrates Wimbledon's return with new promo

KOLKATA: Star Sports Select, the official broadcaster of the premier Grand Slam event has launched a promo #GreatnessResumes that brings to the fore how the toughest setbacks lead to the greatest comeback. Wimbledon 2021 will be live and exclusive on Star Sports Select from 28 June- 11 July, 3:30...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/photogrid_plus_1624026471869_0.jpg?itok=EyFWWVuH
Times Network announces 2nd Edition of Living Room Conclave - India Health Mission

MUMBAI: India's premium broadcast network, Times Network announces the 2nd Edition of Living Room Conclave - India Health Mission, a conclave series that will focus on combatting the COVID-19 pandemic.  As India moves ahead after battling the cruel second wave, it is pertinent to continue to follow...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/photogrid_plus_1624008858834.jpg?itok=9ER2xITp
SPN secures dynamic John Doe injunction to protect copyright of India's upcoming series

New Delhi: Sony Pictures Networks India (SPN) has secured a Dynamic John Doe injunction order from the Delhi high court to protect infringement of copyrights for two of the upcoming international cricketing series. The order applies to India–Sri Lanka Men’s International Series in July 2021 and the...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/sony.jpg?itok=3tF6JU2p
SPNI acquires broadcast rights for 2021 MEIJI YASUDA J1 LEAGUE

Sony Pictures Networks India (SPN) has acquired the exclusive television & digital rights for the 29th season of Japan Professional Football League - MEIJI YASUDA J1 LEAGUE, till December 2021.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/dp.jpg?itok=b92i34zB
DB Corp q4 PAT grows by 158 %, circulation revenue dips

Print media company, DB Corp Limited (DBCL), which is home to flagship newspapers – Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar has announced its financial results for the quarter ended 31 March, 2021.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/dolby.jpg?itok=qX7uCmQ6
IPRS launches #KNOWYOURMUSIC campaign ahead of World Music Day

New Delhi: The Indian Performing Right Society Limited (IPRS) and Dolby Laboratories have come together ahead of the World Music Day on 21 June, to launch the #KNOWYOURMUSIC campaign highlighting multiple genres of Indian music and creating a more engaged audience.

Television TV Channels Music and Youth

Sign up for our Newsletter

subscribe for latest stories

* indicates required