Television

FTA channel Hare Krsna TV aims to specialise in motivational talks

The channel processes content from the worldwide centres of ISKCON without advertisements.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/08/10/aa.jpg?itok=nSSJyuoA

MUMBAI: Mumbai-based surgeon Dr Bimal Shah runs Hare Krsna TV, a free to air (FTA) satellite TV channel. Being a self-funded channel run for social service, several cable operators carry it without a carriage fee. However, the challenge has been with the bigger names in cable and DTH, who are hesitant.

Shah says, “I believe running a channel is the highest form of social service as it caters to both the rich and poor.  A lot of money is spent on content and broadcasting. Cable operators can also be benefitted by carrying this channel because it is unique in its approach and it is not like other devotional channels. Cable operators will have some good content in their bouquet to offer the viewers and eventually retain their subscribers.”

The channel sources, curates and processes content from the worldwide centres of The International Society for Krishna Consciousness (ISKCON). The programming lineup consists of temple darshan from various centres of ISKCON, morning darshan and all the aartis. Besides this, a major portion of the programming includes music and satsang. The footages are acquired from 600 ISKCON centres in the world. Considering the pandemic, the channel has had to install multiple camera setup in various ISKCON centres across India for the live feed. Through this medium Shah wants to highlight the importance of Indian and Indo-western culture.

He adds, “Our channel doesn’t just talk about Bhagwat Geeta or our Puranas, but it also conducts a lot of motivational talks that connect to the youth. ISKCON is just not synchronised on religion; we all teach about ancient Vedic philosophies. The content is curated in such a way that could interest all sections of society. It is very similar to other motivational speakers like Jay Shetty and Gaur Gopal Das. It has a lot of practical implementation in day to day life.”

Shah wants to make Hare Krsna TV as a specialised channel which talks about motivational speeches. According to him, unlike in the western world, there is no Indian channel that caters to the need of youth in terms of philosophical topics. He also clarifies that there is no political agenda to start the channel. To provide maximum viewing experience, the channel is also ad-free. It doesn’t even have tele-shoppe or any other kind of promotional shows.

A major part of the funding is done by Shah and his wife and the rest is done with the help of donations. The couple has been associated with ISKCON for more than 34 years.

A team of 31 employees, also ISKCON followers, handle the channel. Technical aspects are looked after by a third-party company named Skandha and satellite broadcasting work is handled by Lamhas.

Launched as a local channel in 2016, Hare Krsna acquired the satellite licence last year. On 11 August 2020 Hare Krsna TV will complete four years since its launch. The channel is currently present in 25 million households.

NXT DIGITAL, GTPL - KCBPL, ORTEL, APFiber, UCN, Siti Maurya Cable, Siti Siri Digital Network, Siti Cable, Hathway MCN,  Den Satellite, DL GTPL, JPR, Bhima Riddhi Infotainment, Take One JK Media, Inspire Digital, Satellite Cable, DDC, Umbrella Cable Systems, Skynet Digital, BRDS and others.

The channel is present in Assam, Andhra Pradesh, Bihar, Chhattisgarh, Delhi, Uttar Pradesh, Gujarat, Goa, Haryana, Jammu and Kashmir, Kerala, Maharashtra and several other states.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/07/unstop.jpg?itok=PZ9bnHfH
Shark Tank rejects five crore offer from Unstop

Shark Tank India Season two is gaining momentum. While some businesses get outright rejected, some CEOs reject the offers made. This is the story of a founder who bargained for a lower amount just to ensure that his team is happy and he dilutes less.

Television TV Shows Talent
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/07/zee-copy.jpg?itok=UAoD5hzQ
ZEE bags ‘Gold’ at the Titan Business Awards

ZEE Entertainment Enterprises Limited (ZEEL), has bagged the ‘Gold’ award under the ‘Best Rewards and Recognition Strategy’ category at the 2022 edition of the prestigious Titan Business Awards.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/07/business_today.jpg?itok=NXBmVsou
FM Nirmala Sitharaman unveils the 31 anniversary issue of Business Today

Mumbai: Business Today's 31 Anniversary issue cover is the first ever Artificial Intelligence (AI) software generated cover, and it is set to set a new trend. Google CEO Sundar Pichai's AI created avatar graces the cover of the issue, which includes an exclusive interview decoding Google's India...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/07/74.jpg?itok=ckYlKZVS
Voting begins for the BBC Indian Sportswoman Of The Year award

BBC is back with its fourth edition of the BBC Indian Sportswoman Of The Year (ISWOTY) Award 2022 to  honour the achievements of Indian female players and a new award category introduced to honour the Indian  Para Sportswoman Of The Year.  The nominees for the BBC Indian Sportswoman Of The Year...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/07/connected-800.jpg?itok=Olc2xg37
Connected TV takes over Urban Content consumption

Mumbai: It’s the content era. Digital has surged like never before and content consumption in India is seeing a revolution. Tucked away safely somewhere within this content storm is a trend of its own that has seen the rise of on-demand content, streaming services, and personal viewing over HDTV....

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/06/yogi-aditya.jpg?itok=VLUO1X-M
Yogi Adityanath Interviews with Network18 Editor in Chief Rahul Joshi

Network 18 broadcast an exclusive interview featuring Uttar Pradesh Chief Minister Yogi Adityanath. The one on one discussion was held with Rahul Joshi, the Editor in Chief, where Chief Minister Yogi Adityanath spoke on various matters of public interest including the 2024 General Elections, the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/06/tv_today1_0.jpg?itok=UJLqL2ku
TV Today records Rs 257.97 crore revenue for Q3FY23

TV Today Network’s revenue from operations fell 10.33 per cent to Rs 231.31 crore for the quarter ended December 31, 2022, compared to Rs 257.97 crore in the same quarter last year. Total income for the company fell 8.4 per cent to Rs 244.31 crore in Q3 FY23, from Rs 266.83 crore in Q3 FY22.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/06/cnn-news18-5.jpg?itok=7qMsLh3l
CNN News18 tackles key issues Shaping Karnataka Elections

After successful editions in Delhi, Mumbai and Chennai, CNN News18 Town Hall comes to the Silicon Valley of the country, Bengaluru with a platform which is bigger and better.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/06/ashalata_devi.jpg?itok=lQfPKY-A
Adidas announces partnership with Loitongbam Ashalata Devi

Mumbai: Adidas has a long history of supporting some incredible women athletes. They have recently announced their partnership with Senior Indian Women's Football Team captain Loitongbam Ashalata Devi. She will work closely with Adidas to engage and inspire the youth and to take the game to the...

Television TV Channels Sports