MUMBAI: IndiaCast, the domestic distribution, international and digital business arm of Viacom18 and TV18, has restructured its international team with a sharper focus on bolstering business. The move aims at consolidating operational efficiency and bringing in synergies.
The restructuring exercise is aimed at making the organisation future-ready as it enters its next growth phase. With this move, IndiaCast has emphasised its focus on alternative revenue sources such as digital and live events in its international business.
The role of Govind Shahi has been expanded as the business head for Europe, Americas, APAC and Outbound Sales. The functional heads of the above-mentioned regions will now report to him directly.
Sachin Gokhale will now assume the role of heading the corporate strategy, operations for international business, and will continue to oversee the Middle East and Africa region.
Debkumar Dasgupta continues to head the syndication, new media / digital licensing businesses. In addition to the same, he will also oversee the south Asia linear business.
All the international business heads will report into IndiaCast Group CEO Anuj Gandhi.
Gandhi said, “We are at the cusp of a big change in our industry with alternate sources of growth emerging in terms of the technology and business models globally. Keeping in mind the ever-changing landscape, it is important for us to have a structure which is agile, empowers business heads to challenge the given and capitalise on opportunities."