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Viacom18 appoints Siddharth Sharma as EVP - sports

Sharma has moved on from Star Sports network as senior VP.

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Mumbai: Viacom18 has appointed Siddharth Sharma as executive vice president (EVP) – sports.

Previously, Sharma was with The Walt Disney Company-owned Star Sports network as senior vice president. He joined Star Sports as AVP in 2013 and was elevated to the position of vice president - head of Kabaddi (content and production) in 2015. "As I end my 8.5 years journey at Star Sports, I reflect with humility and thank my mentors, co-conspirators and team members who have massively contributed in making my work look good," Sharma wrote in a LinkedIn post.

Prior to Star Network, Sharma worked with ABP News as sports editor for almost 11 years. His past stints also include Zee News.

Viacom18 is looking to expand its presence in the sports broadcasting segment. The media and entertainment network recently announced a multi-year partnership with The National Basketball Association (NBA) to deliver live NBA games and programming to fans in India across television and over-the-top streaming.

NBA, Viacom18 announce multi-year broadcast and streaming partnership in India

Viacom18 is building its team ahead of the launch of its first sports channel.

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