Television
Report on Shemaroo

Epic TV ropes in Aditya Pittie as director tv

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/02/Untitled-1_9.jpg?itok=OoTr4hT7

MUMBAI: It's an epic move. Aditya Pittie of the Pittie Group as has hopped on board Epic TV as a director. He will lead the day-to-day operations of the linear television channel, focusing on all the commercial functions of revenues and costs.

He will be responsible for taking Epic to the next level with stronger monetisation and alliances with advertisers and MSOs.

Epic channel founder & MD Mahesh Samat said, “Aditya will bring in a fresh energy and a new impetus behind Epic. As the channel moves from the first phase of launch to the next phase of consolidation and monetisation, we need leadership that will take Epic to this next key step of its long-term journey. With his drive, focus and result-orientation, Aditya is uniquely qualified to lead the linear television business into the future."

Samat will continue to be on the board of the company and will focus on the strategic and business development areas of the company with a focus on digital and non-linear opportunities.

Apart from spearheading the Pittie group, he has had extensive experience in real estate, media and FMCG. He has successfully turned around Sanskar TV in the past and recently launched a bouquet of channels under the Shubh brand. He has also been responsible in making Patanjali consumer products the success story they are today in modern retail, becoming their biggest distributor.

The channel has been well-received with viewers and met with critical acclaim for its distinctive content.

Pittie adds, "Epic is a strong brand in the television space and it's an honour for me to lead the team and fulfill its legacy. In this phase of the company, we will focus on monetisation and work with our customers very closely to help brands and businesses achieve their goals through unique partnerships, while continuing to grow Epic’s viewership."

Epic's has close to 500 hours of unique and original content in Indian history, folklore and mythology using a very contemporary story-telling approach. The platform used to show case the content so far has been the linear television format. However, the landscape of video streaming is changing dramatically due to the increase in mobile Internet users which is expected to reach to 792 million users by 2018. This represents a huge opportunity to showcase great content to the urban viewer. The Indian diaspora of 27 million people also represent great potential for good quality content.

Adds Samat, “Digital is the most significant opportunity for content creators and EPIC is uniquely positioned to take advantage of this opportunity with its strong and distinctive content. With the app and other syndication opportunities, we expect this to be a strong part of the business model in the coming years."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/25/tac.jpg?itok=f791uSol
Banijay Asia strikes co-production deal with NBCUniversal Formats

NBCUniversal Formats, a division of Universal Studio Group, has signed a co-production deal with Banijay Asia to adapt a number of its iconic, world-class formats in India.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/25/k.jpg?itok=BwOPDyCe
Karnataka HC directs action against TV, cable operators over issue of hanging cables

The Karnataka high court has directed the state government authorities and Bruhat Bengaluru Mahanagara Palike (BBMP) to take action against private internet, television and cable operators responsible for dangling electric, telephone and TV cables in the state capital.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/24/zee.jpg?itok=cvDLf7PV
Zee TV launches Indian Pro Music League amidst a Glitzy Spectacle

MUMBAI: Zee TV has been a pioneer and a trend-setter in shaping television content over the past three decades and now the channel is all set to change the face of music reality shows once again with its latest non-fiction property, the Indian Pro Music League (IPML). In what will be a clutter-...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/24/nat.jpg?itok=w9cv-UFy
Nat Geo’s Superfactories takes viewers into Oppo’s India hub

MUMBAI: Superfactories from National Geographic India will be taking viewers behind-the-scenes at Oppo’s sprawling state-of-the-art factory in India. Premiering 27 February at 7 pm, the upcoming documentary will give an insight into the manufacturing process adopted by the company to produce...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/24/mn.jpg?itok=z4rdtkmZ
Critically acclaimed movie ‘Where’d You Go, Bernadette’ to premiere on MN+

MUMBAI: Offering some of the most critically acclaimed Hollywood titles of all time to its viewers, MN+ will air the Indian television premiere of Where’d You Go, Bernadette on Sunday 28 February, at 1:00 PM and 9:00 PM.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/24/black.jpg?itok=9n0EPR6t
&flix brings MCU’s biggest movie of the year ‘Black Panther’

MUMBAI: Black Panther is quite a bit more than just a Superhero Movie. Adding onto Marvel Cinematic Universe’s growing pantheon of superhero blockbusters comes another action-packed film that will be airing this Sunday, 28 February, 2021 as part of The Big Flix on &flix at 1PM and 9PM. While...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/24/ludo_0.jpg?itok=cpthD2yU
Sony Max brings world television premiere of ‘Ludo’

MUMBAI: Everyone loves a relaxed Sunday afternoon to de-stress and what's better than ending the month on a high note with an engaging movie to watch? This month, Sony Max is all set to bring the world television premiere of the much- loved action & crime anthology drama of 2020, Ludo on 28...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/24/sonysix.jpg?itok=X5jhyymR
Sony PIX launches new IP – Pix Arena

MUMBAI: Continuing to showcase the best of Hollywood blockbusters via various programming efforts and to reign as the leader in English movies category, Sony PIX is ready to amaze the viewers in March as well. Starting with the latest offering – PIX Arena, this new IP from the channel aims to...

Television TV Channels Factual
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/24/18.jpg?itok=BZmjqK52
News18 Bangla brings comprehensive programming for West Bengal assembly elections

As the excitement builds up for the upcoming assembly elections in West Bengal and major political parties gear up for a fierce battle, News18 Bangla has lined up extensive programming for its viewers in the state.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required