Television

Epic TV ropes in Aditya Pittie as director tv

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/02/Untitled-1_9.jpg?itok=_TUAtTZ8

MUMBAI: It's an epic move. Aditya Pittie of the Pittie Group as has hopped on board Epic TV as a director. He will lead the day-to-day operations of the linear television channel, focusing on all the commercial functions of revenues and costs.

He will be responsible for taking Epic to the next level with stronger monetisation and alliances with advertisers and MSOs.

Epic channel founder & MD Mahesh Samat said, “Aditya will bring in a fresh energy and a new impetus behind Epic. As the channel moves from the first phase of launch to the next phase of consolidation and monetisation, we need leadership that will take Epic to this next key step of its long-term journey. With his drive, focus and result-orientation, Aditya is uniquely qualified to lead the linear television business into the future."

Samat will continue to be on the board of the company and will focus on the strategic and business development areas of the company with a focus on digital and non-linear opportunities.

Apart from spearheading the Pittie group, he has had extensive experience in real estate, media and FMCG. He has successfully turned around Sanskar TV in the past and recently launched a bouquet of channels under the Shubh brand. He has also been responsible in making Patanjali consumer products the success story they are today in modern retail, becoming their biggest distributor.

The channel has been well-received with viewers and met with critical acclaim for its distinctive content.

Pittie adds, "Epic is a strong brand in the television space and it's an honour for me to lead the team and fulfill its legacy. In this phase of the company, we will focus on monetisation and work with our customers very closely to help brands and businesses achieve their goals through unique partnerships, while continuing to grow Epic’s viewership."

Epic's has close to 500 hours of unique and original content in Indian history, folklore and mythology using a very contemporary story-telling approach. The platform used to show case the content so far has been the linear television format. However, the landscape of video streaming is changing dramatically due to the increase in mobile Internet users which is expected to reach to 792 million users by 2018. This represents a huge opportunity to showcase great content to the urban viewer. The Indian diaspora of 27 million people also represent great potential for good quality content.

Adds Samat, “Digital is the most significant opportunity for content creators and EPIC is uniquely positioned to take advantage of this opportunity with its strong and distinctive content. With the app and other syndication opportunities, we expect this to be a strong part of the business model in the coming years."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/meera.jpg?itok=ZVqLRBPZ
Meera Vaidya and the art of getting on in Hollywood

Meera Vaidya is not your regular young woman from Mumbai. The daughter of a celebrated journalist father-turned TV and film producer and an educationist mother, Vaidya has not let her pedigree affect her in any way. In fact, she has rebelled against it on almost every occasion.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/remote.jpg?itok=t5SkSMua
APAC (ex-China) Pay-TV revenues to reach $35 bn by 2027: MPA report

Mumbai: Media Partners Asia (MPA) has released a report titled "Asia Pacific Pay-TV Distribution 2022," which predicts that, excluding China, Asia-Pacific (APAC) Pay-TV revenues will reach $35 billion by 2027. According to the report, total Asia Pacific Pay-TV industry revenues, including...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/05/ndtv.jpg?itok=a_c2bYyD
Adani gets 32 per cent subscription for open offer of NDTV shares

Mumbai: Adani Group has received 32 per cent subscription for its open offer of New Delhi Television (NDTV) shares. The open offer closes on 5 December. This subscription is despite the fact that the discount for the open offer at Rs 294 was over 29 per cent of the share price. Vishvapradhan...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/03/dil-diyan-gallaan.jpg?itok=MftUoWUI
Sony Sab to launch new show ‘Dil Diyan Gallaan’

Sony Sab is set to launch a new show titled Dil Diyan Gallaan. The show highlights the predicament of many families in India who are distanced from their loved ones due to migration, misunderstandings and unspoken words. Dil Diyan Gallaan will premiere on Sony Sab on 12 December at 7:30 p.m.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/03/csi-report.jpg?itok=_vZ3F3eI
58% prefer to watch the FIFA World Cup on TV: Axis My India CSI report 

A leading consumer data intelligence company Axis My India, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. 

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/03/27-sports.jpg?itok=NSBiW971
27th Sports signs Toyam Sports as title sponsor of Ind-Ban series

Toyam Sports Limited (TSL) has been signed as the title sponsor for the Indian cricket team's three-match ODI and two-match Test series against Bangladesh, which will begin on 4 December 2022 at the Sher-e-Bangla National Cricket Stadium in Mirpur, Dhaka.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/02/33.jpg?itok=aIWjCmAg
We are not 60 years old, we are 60 years young: Shemaroo’s Hiren Gada

Mumbai: As Shemaroo marks its 60th year in India, it has grown to offer a variety of media products, including over-the-top (OTT) services like ShemarooMe and general entertainment channels (GECs) like Shemaroo Umang, Shemaroo TV, and MarathiBana. What started as a book circulating library, now...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/01/mgen_0.jpg?itok=WOW8clqj
MGM Worldwide television chairman Mark Burnett exits post Amazon acquisition

MGM’s Worldwide Television Group chairman Mark Burnett is exiting after the company’s $8.5 billion acquisition by Amazon.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/12/01/news18-india.jpg?itok=f-au-0Ym
News18 is at top spot in prime time slot

Mumbai: News18's Kishore Ajwani continues to top the news viewership charts. Sudhir Chaudhary's show remains at number three, while Rajat Sharma's show remains at number two. The competition for prime time TV news viewership remains fierce, particularly for the second and third spots. Chaudhary,...

Television TV Channels Viewership