Zee Live announces fourth edition of 'Arth – A Culture Fest'

Zee Live announces fourth edition of 'Arth – A Culture Fest'

The festival will be held on 18-20 February.

Zee Live

Mumbai: Zee Live, the live entertainment and IP vertical of Zee Entertainment Enterprises has announced the fourth edition of Arth – A Culture Fest. Celebrating 75 years of Indian independence, Arth will bring to its platform distinguished and globally acclaimed personalities to celebrate India’s rich culture and heritage.

The festival can be watched Live on the YouTube and Facebook pages of Arth – A Culture Fest from 18-20 February.

This season will witness intriguing discussions on Indian art, culture, cinema, sports, politics, and faith with eminent panelists such as Bharatiya Janata Party national vice president Baijayant Jay Panda,
Thiruvananthapuram MP Shashi Tharoor and other noted personalities like Abhinav Prakash, Anand Ranganathan, Anupam Kher, Ashwin Sanghi, Avani Lekhara, Ekta Kapoor, Gautam Chikermane, Harsh Gupta Madhusudan, Hindol Sengupta, J Sai Deepak, Meenakshi Jain, Rahul Easwar, Rajat Sethi, Rajeev Mantri, Sanjeev Sanyal, Shefali Vaidya, Shubhrastha, Tusshar Kapoor, and Vivek Agnihotri, said the statement.

This year's edition will have topics like The evolution of Indian Cinema, Sports over the years: Cricket and beyond, Story of India’s national carrier: Air India, Indic spirituality and its role in keeping our civilization alive, and India’s role in current geopolitics etc.

A special TV broadcast of Arth season 4 will be telecasted on close to 20 channels of Zeel including Zee TV, &TV, Zee Punjabi, Zee Marathi, Zee Café amongst others. It will showcase the brilliance of Indian culture and heritage through an ensemble of Indian dance, shayari by Kumar Vishwas, musical performances by Aman & Ayaan Ali Khan, B Praak and the team of Sa Re Ga Ma Pa.

Arth - A Culture Fest founder and Saat Saath Arts Foundation’s co-director Shreyasi Goenka said, “The main objective of Arth – A Culture Fest has always been to re-connect Indians to their roots and help them re-discover the rich legacy that our country has to offer. As India enters her 75th year of independence, we at Arth wanted to celebrate and pay homage to the various unique aspects that set our country apart from the rest of the world. In the fourth season of Arth, we have an incredible line-up of industry stalwarts coming together to discuss what gives India her true meaning.”

“The last two years have been nothing but a learning curve for all of us. We have pivoted ourselves and come out even stronger,” stated Arth - A Culture Fest’s festival director, author and historian Vikram Sampath. “Fueled by the success of the third season of Arth – A Culture Fest, we have come back with a unique theme of celebration – A Celebration of India’s 75 years of freedom. Viewers can look forward to brilliant discussions by distinguished personalities who have represented India on a global platform in this specially curated fourth season of Arth.”

Travelling to Kolkata and Delhi the first three seasons of Arth saw the presence of eminent leaders and speakers like union home minister Amit Shah, minister of road transport and highways of India Nitin Gadkari, union minister for women and child development Smriti Irani, and other noted personalities like Subramanian Swamy, Asaduddin Owaisi, Sri Sri Ravi Shankar, Gaur Gopal Das, Imtiaz Ali, Raveena Tandon, and Rakeysh Omprakash Mehra.

The previous editions also hosted eminent personalities from the media and advertising fraternity like Piyush Pandey and Prasoon Joshi. Manoj Muntashir, Amish Tripathi, Aanchal Malhotra, Ruskin Bond, Sudha Murthy, Ashwin Sanghi, and Mandira Bedi were also present.