Report on Hindi News Viewership

Times Network’s English Entertainment channels transitions to Planetcast Cloud

The turnkey solution includes end to end management of Times Network's broadcast operations.

Kolkata: Planetcast Media Services, a key player in cloud-based technology for the television broadcast industry announced that Times Network has successfully implemented the transition of its English Entertainment channels and Zoom to  it's cloud platform - Cloud. X.

The turnkey solution includes end-to-end management of broadcast operations including satellite uplinking of Times Network’s channels.

Cloud X, a state-of-the-art cloud infrastructure, which offers an advanced platform along with flexibility for cloud-based operations is deployed to Times Network’s English Entertainment channels - Movies Now SD, Movies Now HD, Romedy Now SD, Romedy Now HD, MNX SD, MNX HD, MN+, and Zoom.

The services are hosted at Planetcast’s advanced cloud data center based out of Noida. As part of the long-term engagement, PMSL also re-distributes the channels to various digital platforms across India.

Times Network Corporate Strategy and Digital Transformation EVP and head Jignesh Kenia said the transition to Cloud was a strategic step in the digital transformation of its broadcast operations. “We are committed to adopting technological and digital solutions that enhance our business expertise through state-of-the-art infrastructure facilities, and we are delighted to partner with Planet cast for this critical part of our operations. I am confident that we can enhance our audience reach by delivering a reliable and world-class TV viewing experience.”

According to Planetcast founder-director M N Vyas cloud adoption will drive business recovery from the pandemic across media and entertainment industry. “Our engagement will not only reduce their operational cost but will also streamline broadcast operations across Times Network’s entertainment and news channels. We are on a mission to drive business recovery from the pandemic through cloud adoption,” added Vyas.

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