News First stings on launch day, gets Karnataka assembly talking on second day

The channel chose to live up to its tagline of Pratikshana Nimmondhege

News First, Karnataka’s much awaited Kannada News Channel, didn’t disappoint on launch day.

The channel chose to live up to its tagline of Pratikshana Nimmondhege, Every Moment with You, with a sting operation that showed the
rampant spread of drug usage amongst children and youth alike, in government and private schools.

While most Kannada channels are going to town with an overdose of sandalwood linked drug stories, News First decided to go the societal benefit route.

The hard hitting story showed the modus operandi of drug peddlers luring and addicting vulnerable children between class 5 and 12. 

The opposition too saw reason and made sure it was a talking point in the monsoon session of the Karnataka assembly, which started a day after the channel’s launch.

KPCC president DK Shivakumar applauded News First for starting off with a socially relevant story of dire importance. Senior Congress Leader Dr Parameshwar promised to make it a subject of discussion in the assembly.
JDS Leader Basavaraj Horatti lived up to his on air promise of raking up the children drug abuse story in the assembly.

Quoting News First, Horatti spoke at length about the story and need for the state government to act fast.

The government took cognisance off the issue and promised to initiate work in the direction in two days. 

News First seems to be making all the right noises from the word go.

Trade too seems to be showing keen interest despite the trying times.
For a news channel launched in a crowded market place, day 1 showed sufficient promise with a tidy line up of commercials. 

The men behind the venture, Ravikumar and Maruthi - formers execs of TV9 Kannada, and their team have contributed to increased interest in the News First.

Armed with an experienced team, sophisticated setup and quality focus, News First is keen to shake up the Kannada News TV market.

By the looks of it, the channel’s campaign “The Team that built Karnataka’s No. 1 News Channel, takes fresh aim” appears to have hit target.

Well begun, isn’t exactly a battle half won in this case.

But everybody loves a good start, at the cost of a wake up call !

Latest Reads
Republic TV set to sue Mumbai police commissioner for defamation

NEW DELHI: Accusations have flown thick and fast between the Mumbai police and its commissioner Param Bir Singh and the Republic Media Network over the past few months. The rancour between the two parties only intensified after the former accused the latter of rigging its viewership ratings by...

Television TV Channels News Broadcasting
Star Maa Becomes Top Player in India for Pay Entertainment Channel

Hyderabad: Star Maa has been setting up examples through various programmatic presentations with inspiring stories, audacious reality format, Start stud events and block buster movies. It leads the Prime Time viewership with 42% share showing soaps like Vadinammma, Karthika Deepam, Intinti Gruha...

Television TV Channels Regional
Come, Fall in Love All Over Again as Sony MAX celebrates 25 years of DDLJ

Aditya Chopra's trendsetting romantic cult masterpiece, Dilwale Dulhania Le Jayenge (DDLJ), completes 25 years on October 20, 2020. In a bid to commemorate the timeless movie and offer Indian viewers a slice of Bollywood's golden era, Sony MAX and Sony MAX2 will showcase a special telecast of the...

Television TV Channels Movie Channels
TIMES NOW and MIRROR NOW announce special programming line-up for upcoming Bihar Assembly Elections 2020

As the race to power heats up with the Bihar Assembly Elections 2020, Times Network's best in class news channels, TIMES NOW and Mirror NOW announce an unmatched programming line-up, offering viewers the most extensive coverage of the upcoming elections. 

Television TV Channels News Broadcasting
Elegance Bratton to helm Hellfighters documentary

Five Fifty Five and Rainshine Entertainment announced the production of a new feature documentary Hellfighters, to be directed by marine corps veteran, and Sundance and Tribeca Film Festival alum, Elegance Bratton.

Television Production House Fiction
Banijay Brands unveils new licensing deals in Asia

Banijay Brands has announced a range of new licensing agreements Mr Bean, MasterChef and Simon’s Cat in Asia, ahead of the region’s week at the festival of licensing.

Television Production House Fiction
Bangla channels pin high hopes on Durga Puja

With market sentiments improving over the last few months, brands have started coming up with new and dynamic ways to connect with consumers.

Television TV Channels GECs
BARC fires back at Republic for misrepresenting private emails

The TRP rigging tale has developed a new twist with BARC India expressing disappointment over Republic Network’s action in in making public,  private and confidential communications between the agency and the newscaster and misrepresenting the same.

Television TV Channels Viewership
Republic Media provides proof of its innocence in TRP rigging charges

Republic Media Network has come out with a statement in which it is claiming a thumping victory against the “fake news propaganda being spread by the Mumbai police about it being found guilty of rigging viewership ratings.”

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required