Television

COVID-19 boon: News channels show 300% viewership growth

Prime time consumption saw a rise of 250 per cent

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/04/03/barc.jpg?itok=X_RGIxd9

MUMBAI: The lockdown amid COVID-19 may adversely impact businesses, but it has helped the television industry, especially the news segment, to achieve a new high in terms of viewership, says a report released by Broadcast Audience Research Council of India (BARC) and Nielsen on crisis consumption.

According to the report, news genre has clocked around 300 per cent increase in terms of viewership across the general category (English, Hindi and regional). Whereas, the business news channels in both Hindi and English languages have risen by 180 per cent in viewership.

The report also points out that while the primetime consumption of news across the country has surged by over 250 per cent, non-prime time news slot saw a rise of 344 per cent in terms of viewership. However, perhaps, for the first time, there has been a drop of over 15 per cent in viewership in general entertainment channels during the primetime slot.

Be it prime time or non-prime time, the overall growth of news channels across languages have seen a substantial rise of over 20 per cent from 7 per cent during the Covid-19 lockdown, mentions the report.

These growth figures of news channels and all other genres are recorded in week 12 of BARC (21-27 March) when compared with week two and four of BARC (11-31 January).

The country is grappling with the rising COVID-19 pandemic. During these testing times, people are consuming more news than any other genre because it keeps them updated about the virus menace and other related information such as the number of cases, do’s and don’ts and various governments’ initiative to curb the pandemic.

Many tech events, sports matches, shootings of films and television shows have stopped and the whole content generation process has come to a standstill, except for the news genre, which has been coming up with Covid-19-related content on a time-to-time basis, as it has been kept under the essential services list.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/me.jpg?itok=oGHxiDtD
Covid2019 impact on the M&E industry: A mix of pain, hope and opportunities

MUMBAI: The Covid2019 outbreak has impacted the domestic media and entertainment industry, comprising of film production and exhibition, print media and TV broadcasting segments, besides DPOs and OTT Platforms.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/sonyyay.jpg?itok=jMH44PeR
Sony YAY! brings new episodes and brand-new movies of ‘Paap-O-Meter’

MUMBAI: Welcome to the unique rib-tickling comedy show called Paap-O-Meter on Sony YAY! In the past, the channel took the onus of making summer plan for kids with their campaign called #whatsyoursummerplan by hosting new episodes and movies of KickO & Super Speedo and Honey Bunny ka Jholmaal....

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/arvind.jpg?itok=zSdWoVz1
Newsmakers on News18 India: Delhi Chief Minister Arvind Kejriwal interview on 4th June @8 PM

New Delhi: The national capital has been witnessing a significant surge in the number of COVID-19 cases, recently. As Delhi battles to contain the spread of the pandemic, Chief Minister Arvind Kejriwal will speak about the Government’s strategy to fight the virus while going ahead with phased...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/Aditya%20Pittie_0.jpg?itok=qqgBARl8
I am passionate about building businesses that have scale: Aditya Pittie

From being a young man who had to Google about downlinking and uplinking and did not know how a satellite signal works a decade ago to an entrepreneur at the helm of a media conglomerate, IN10 Media Network and Pittie Group managing director Aditya Pittie has come a long way.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/zee.jpg?itok=oLeRaAYB
Zee South Cluster donates Rs 1.35 crore to daily-wage workers

MUMBAI: Zee South Cluster, part of the Zee Entertainment Enterprises Ltd, has cumulatively donated Rs 1.35 crore to support more than 1,000 pandemic-hit daily-wage workers in the television industry across Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and Kerala. The aid has been directly sent...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/go.jpg?itok=5a5TqwGa
Malaysia-based Astro woos Tamil diaspora with more HD content

Malaysia-based Astro has added more Tamil HD content on the platform including Zee Tamil HD, Star Vijay HD, Colors Tamil HD. The Chakravarthy Pack will be offering premium content to over 300,000 Tamil households in Malaysia.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/delhi.jpg?itok=fyK7-BTY
TV Today Network cites tepid growth, less revenue for discontinuing Delhi Aaj Tak

Recently, TV Today Network announced that the transmission of its Hindi news channel Delhi Aaj Tak (DAT) will be discontinued from the midnight of 30 June 2020. Speculations on the reasons for the closure were rife.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/red.jpg?itok=HlbErxHr
Industry needs to handhold to come out of this crisis

The film and television producers are gearing up to restart shooting in the wake of guidelines issued by the Maharashtra government and the easing of lockdown restrictions. Film and TV post-production activities in Tamil Nadu, Kerala, Karnataka and Telangana have also resumed, albeit with...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/ashok.jpg?itok=8SblLKPX
Film, TV directors' association requests Maharashtra govt for changes in shooting guidelines

MUMBAI: The Indian Film & Television Directors’ Association (IFTDA) has sent a letter to the Maharashtra government seeking the removal of certain clauses in the guidelines for resuming shooting of films, OTT shows, and television serials as they are difficult to be adhered to. Chief minister...

Television Production House Film Production

Sign up for our Newsletter

subscribe for latest stories

* indicates required