Television

Music listening time through audio streaming up 51 per cent: IFPI

The report – ‘Engaging with Music 2021’ was released on Thursday

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/10/22/ifpi.jpg?itok=dv90WhQI

Mumbai: The pandemic has taken a severe toll on people’s lives, and impacted their media consumption patterns in more ways than one. According to a new study, it has also led to an increase in the time spent listening to music across the world. People are enjoying more music today than ever before, on an average spending 18.4 hours a week (up from 18 hours in 2019) – the equivalent of listening to 368 three-minute tracks.

The findings are part of a new study – ‘Engaging with Music 2021’ conducted by the International Federation of the Phonographic Industry (IFPI), representing the recording industry worldwide.

Driven in part by record labels’ investment, engagement with streaming – particularly subscription audio streaming – also continued to grow, demonstrating increasing value to fans. Time spent listening to music through subscription audio streaming grew 51 per cent, as music fans continue to embrace it for the access and autonomy it provides to choose the artists and the music that they love.

The report measures how people engage with music across 21 countries, and found that fans make their own listening choices, thanks to streaming. The main reasons behind their engagement with streaming were being able to choose their favourite songs, artists, and their own playlists. 68 per cent searched for specific songs and 62 per cent listened to playlists they created more than once a week.

Around the world, music fans are enjoying a rich and diverse mix of genres. In addition to popular genres, well over 300 different ones were named by at least one person in the 43,000-person study as the music they typically listen to, including gqom, axé, and hokkien song.

Engagement is fuelled by listeners’ increasingly rich experiences, with music driving innovations such as short-form video, live streaming, and in-game experiences. 68 per cent of the time spent on short-form video apps involved music-dependent videos such as lip-syncing and dance challenges. Furthermore, one in three (29 per cent) said they had watched a music live stream such as a concert in the last 12 months.

Music makes a powerful contribution to wellbeing, providing comfort and healing to many, especially younger people, in challenging times. 87 per cent said that music provided enjoyment and happiness during the pandemic. 68 per cent of 16-19s said new releases from their favourite artists helped them during the pandemic.

Music is central to what people enjoy about listening to the radio. 74 per cent listen to it mainly for the music and 73 per cent tune in to their favourite radio station because of the music it plays.

The availability of unlicensed music remains an issue for the music ecosystem and the threat continues to evolve. Almost one in three (29 per cent) of people had used illegal or unlicensed methods to listen to or download music, and 14.4 per cent had used unlicensed social media platforms for it.

The data is based on fieldwork conducted in June and July 2021 with 43000 respondents aged between 16 and 64. Panels were nationally representative in each country.

IFPI chief executive Frances Moore, said, ‘Engaging with Music 2021’ tells the story of how fans around the globe are connecting with the artists and music they love in ways never before imagined.

“Record companies have enabled artists to develop their vision, licensed an abundance of music tracks to a multitude of platforms, and harnessed new technologies to pave the way for music fans around the world to connect with artists in these growing, and exciting ways. The freedom of record labels to license music to these new and immersive experiences is crucial to the future growth of the entire music ecosystem.  We are campaigning worldwide to ensure governments maintain or implement a fair environment in which such commercial deals can be made,” said Moore.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/ies-arnab.jpg?itok=mhzbyjUs
Republic Media Network concludes first ‘India Economic Summit’

Mumbai: Republic Media Network concluded the first edition of ‘India Economic Summit 2021’ on 26 November. The event put a spotlight on contemporary economic issues and was attended by union ministers, policymakers, corporate honchos, economists and business leaders at the Taj Palace in New Delhi....

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/news18-india1.jpg?itok=x0x9PQMo
News18 India wins 'Most Admired Brand of the Year' at ACEF Asian Leaders Awards

News18 India, one of the leading national Hindi news channels from News18 Network, has been winning major accolades for its content, formats, and campaigns over the years.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/susan-arnold.jpg?itok=_vI_kj2r
Susan E Arnold named Disney’s chairman of board

The Walt Disney Company board of directors announced that it has elected Susan E Arnold as chairman of the board, effective 31 December.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/mib-logo.jpg?itok=lPmkejWI
MIB to implement TRP committee recommendations and bring back news ratings soon: Anurag Thakur

The union minister of information and broadcasting Anurag Thakur has said that the I&B ministry will ensure that the recommendations in the TRP committee’s report are implemented swiftly and news channels ratings are brought back to give relief to news broadcasters.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/ndtv-taboola.jpg?itok=dSBKdvxd
NDTV Convergence signs 10-year, Rs 750-crore deal with Taboola

Mumbai: NDTV Convergence has signed an exclusive 10-year deal with Taboola, a global leader in powering recommendations for the open web, helping people discover content they may like. The decade-long deal is based on mutually-determined projections, including growth in traffic, and cumulatively...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/mo.jpg?itok=-WRuF4_J
ManoramaOnline unveils its Christmas 2021 campaign

Mumbai: Since 2018, Kerala has been violently tossed around by a spate of disasters, from cyclones and floods to the pandemic. But each time, Kerala has bounced back with renewed vigour. Festive seasons like Onam, Christmas, or Vishu have not been celebrated offline as they used to be, thanks to...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/deloitte-nbf.jpg?itok=Q4Q7KMUX
Deloitte India associates with News Broadcasters Federation

News Broadcasters Federation (NBF) has partnered with Deloitte India to launch an integrated performance and rewards forum for the news broadcasting industry. This is the first-ever such association in the media domain.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/news18.jpg?itok=zVPRkbVM
News18 Madhya Pradesh/Chhattisgarh launches 'Park Ki Peeda' campaign

Mumbai: Public parks are a key element in any urban landscape today and with changing lifestyles and increasing construction the importance of public parks has increased manifold. These are areas that create a sense of community besides being the green lungs for the local area. Given the...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/mas.jpg?itok=BFouPYOn
Mashal Sports announces schedule for PKL season eight

Mashal Sports has announced the schedule of the first half for Vivo Pro Kabaddi League season eight that will begin from 22 December at 7:30 p.m. The entire season will be conducted at the Sheraton Grand Bengaluru Whitefield Hotel and Convention Centre without spectators.

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories

* indicates required