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TCH 2022: How to drive the next wave of growth in the digital audio ecosystem

The Indian audio and music landscape has undergone a paradigm shift in the past few years. On-demand audio content and podcasts are transforming people’s listening habits, just as on-demand video has changed how viewers watch television.

iWorld Over The Top Services
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pTron India unveils new logo to redefine corporate brand identity

pTron India has unveiled a new brand logo and announced a new bold and futuristic brand identity that will be strengthening the vision of its brand to reach consumers across the value chain of economy, mainstream and premium segments.

MAM Marketing Brands
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Music listening time through audio streaming up 51 per cent: IFPI

The pandemic has taken a severe toll on people’s lives, and impacted their media consumption patterns in more ways than one. According to a new study, it has also led to an increase in the time spent listening to music across the world.

Television TV Channels Music and Youth
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Benchmark Broadcast System is Now Adobe Certified Solution Partner

Mumbai: In September 2020, Adobe introduced the Adobe Certified Service Partners for Video and Audio program. The idea was to help system integrators gain high-level knowledge and confidence needed to deliver their services in three strategic areas: support, workflow, and system design, and in...

iWorld Over The Top Services
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GUEST COLUMN: What marketers will need to learn about voice and audio

New Delhi: A renowned Content and Marketing Strategist, Lee Odden says “Content isn’t the king, it’s the Kingdom”. In a world of digitization and technological advancements, there are certainly no bounds to evolution in any industry. And, the content space is one such area that has seen a major...

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