Television

MTV Beats unveils exciting line-up for December

The channel has turned 3, witnessing 30 per cent increase in time spent in FY’20

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/12/05/mtv.jpg?itok=gbUTjdE3

MUMBAI: Striding into the third year, India’s fastest growing 24*7 Hindi music channel, MTV Beats continues to hold the baton high for all things Bollywood and Music. As a one-stop-shop for the most happening Bollywood music, MTV Beats has reached approximately 500 million viewers over the last year riding on their tentpole properties and integrated campaigns. As the fastest growing Hindi music channel, MTV Beats rolls out the most fun and enjoyable party for its third anniversary in December, coupled with a unique theme and engaging activities with #TeenGunaFun.  Garners viewership share of 15% in FY’20 riding on programming and marketing innovations

Viacom18 Head – Youth, Music, and English Entertainment Ferzad Palia commented “Playing strong on its MTV lineage, MTV Beats has consistently and successfully cemented itself as a pureplay Hindi music channel over the past 3 years. As a testament to the success of its differentiated content, MTV Beats has witnessed a 30% increase in time spent in FY’20. We have experimented with newer interactive formats that trigger higher engagement and break the monotony in a cluttered category, leading to MTV Beats being the fastest-growing channel in the category.”

To boost up the filmy keeda, for its third birthday celebrations MTV Beats has kickstarted ‘31 days, 31 contests’ on the channel. Three winners will get a chance to win exciting prizes every day with the thematic contests ranging from Music Mojis on Mondays that will ask you to guess the songs based on emojis to Dil Sharaads on Wednesdays, that will let viewers guess the movie from decoding mime actions to Filmy Chakkar on Fridays, which will be all about deciphering the clues to guess the movie. The channel will also host a Retro themed Bollywood party, led by popular comedian and host Dr. Sanket Bhosale and the charming Bollywood singer Akasa, whose respective popular shows Baba Ki Chowki and MTV Beats Top 20 Countdown have worked wonders with the audience. As part of its marketing initiative, MTV Beats in its third birthday celebration introduced a new campaign, MTV Beats Birthday Machine, a unique real-time video wish innovation for fans to send their friends and families a filmy-personalized birthday wish.

This year, MTV Beats upped the ante with the launch of a new show, ‘Dil Beats with Darshan Raval’, hosted by the Bollywood heartthrob himself, that offered an engaging and quirky take on millennial love. Swag on by Raftaar saw India’s most loved rapper take a stand on social issues coupled with some foot-tapping music. Dr. Sanket Bhosale continued to rule hearts in the second season of his most popular chat show Baba Ki Chowki. Revamped in a fresh avatar, Baba Ki Chowki S2 was introduced with new concepts and segments with celebrity guests like Farhan Akhtar, Priyanka Chopra, Sidharth Malhotra, Ayushmann Khuanrra and Rajkummar Rao amongst others who joined in the fun ride. MTV Beats Top 20 Countdown also made its way, hosted by Akasa, offering the top 20 chartbusters of the week along with some entertaining news from B-town.

Not only programming innovations, but the brand also devised two intriguing brand campaigns to strengthen its consumer connect. Riding on the World Cup fervor, MTV Beats initiated a nationwide campaign #CricketMeinHaiBeat with a special anthem, Blood Mein Hai Blue that celebrated the zealous spirit of India’s most favorite sport. Not only did it fetch 35MN views on social media, but the beats also became viral with fans recreating their own renditions of the anthem on TikTok. The channel also celebrated World Music Day on 21st June with the first-ever 24-hour Facebook Live music festival, #LongLiveMusic, in collaboration with VH1 India. The event brought together 40+ distinguished artists to perform live across different genres on Facebook and garnered a reach of 28MN+ of which, for the LIVE itself, 10MN+ impressions poured in, 7MN+ video views were witnessed, and 3MN+ engagement flowed in. Naam Mein Inaam on MTV Beats was a watch and win on-air contest where viewers with common names were gratified with 2 bumper prizes daily that included getting their homes painted and a family holiday. In a span of 2 months, the contest received an overwhelming reach of 50MN viewers and fans, with over 3 lakh people participating.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/siti.jpg?itok=oNza7Lm5
MY SITI Hisar – SITI Networks brings Hyper Local News to Hisar

MUMBAI: SITI Networks Limited, an Essel Group Company, one of India’s largest Multi-System Operators (MSO), has launched a new channel, MY SITI Hisar, specifically for the people of Hisar. The channel will bring hyper-local content from Hisar and surrounding cities. The channel will be available to...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/high.jpg?itok=XMXdrbug
Balaji Telefilms takes positive steps after actor tests Covid2019 positive

MUMBAI: Television actor Parth Samthaan, who is best known for his role in Balaji Telefilms' Kasautii Zindagii Kay, tested positive for Covid2019 on Sunday. The actor shared the news on Instagram and revealed that he was showing mild symptoms but with doctors' guidance, he is self-quarantining at...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/ifptc.jpg?itok=_dyvAFVB
IFTPC thanks Maharashtra govt, producers in fast-racking resumption of shoots

MUMBAI: In a major relief for all daily soap viewers, TV broadcasters will roll out fresh content from 13 July.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/Untitled-1.jpg?itok=A1kU5KSV
ZEEL partners with leading CPG brands for campaign #BanegiBaatSaathSaath

Celebrating the spirit of solidarity and the joy of being back, Zee Entertainment Enterprises Ltd (ZEEL) has announced its content comeback via an innovative partnership with leading CPG brands.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/tv.jpg?itok=q8f10zAD
Kannada news channels clocked 10% hike in ad revenues during Covid2019 period

While most of the markets witnessed a slump in ad revenues across genres on television, Kannada news market was surprisingly on an upward spree during the past three months.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/abp.jpg?itok=SvS09FLV
ABP News’ Morning Show, ‘Namaste Bharat’ dazzles viewers with a unique format

Zealously fulfilling the promise of delivering the most innovative content, ABP News’ Morning Show, ‘Namaste Bharat’ has become a viewers’ favorite since its launch this year. The show was tuned-in by more than 17 Crore people between Wk 13-25’20. (Source BARC, TG- 2+, Mkt- All India, Cuml. Reach...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/movie.jpg?itok=EZc0kV4W
Regional markets to fuel English entertainment channels' growth: ZEEL's Kartik Mahadev

The Covid2019 pandemic has given a boost to indoor activities such as TV viewing but specific genres such as English GECs, lifestyle and infotainment channels have been immensely impacted as their limited audience switched to streaming platforms.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/qq.jpg?itok=aObklEhF
Colors shows to incorporate Covid2019-related topics for better relatability

13 July 2020 is when viewers of all GECs will be able to get back to watching their favourite shows. Viacom18’s Colors is currently looking at numerous ways to engage the audiences.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/shoot.jpg?itok=bv5rbix5
Indian film, TV, online video services garnered $49.8 billion in 2019

The film, television and online video services industry in India generated a total economic contribution of $49.8 billion (Rs 348,972 crore) in 2019, indicating a total growth of 61 per cent from a similar report in 2017, according to new research by Deloitte.

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required