MTV Beats
Report on Hindi News Viewership


Latest News
MTV Beats celebrates 4th anniversary with a bang

MUMBAI: Hindi music channel MTV Beats is celebrating its fourth anniversary this December with a month long interactive campaign - #ShandaarChaar. The channel is spreading the cheer this month with fun and engaging contests for its young viewers. #ShandaarChaar will have 31 contests for 31 days and...

Television TV Channels Music and Youth
MTV Beats launches ‘Love Duet’- India’s first love album by the LGBTQIA+ community

MUMBAI: A lot has been said about unlabeled love, especially since the historic repeal of Section 377 in 2018. But when it comes to mainstream music, a lot needs to still happen, going beyond the conventional norms of gender in storytelling and music, putting the LGBTQIA+ community in spotlight....

Television TV Channels Music and Youth
Brands go creative for 2020 mood calendar meme trend

NEW DELHI: If people could borrow something from Harry Potter this year, it would probably be the time turner. Who wouldn’t want to go back and undo the year 2020 or stop COVID2019 from crippling the world? But since Muggles can’t do that, they must make do with the memes. Social media never backs...

MAM Marketing Brands
MTV Beats launches ‘Punjabi Beats’ – dedicated slot for high-volt Punjabi Music

MUMBAI:  Contemporary Hindi music channel MTV Beats has announced the launch of a dedicated slot for young and upbeat Punjabi music. Aptly named ‘Punjabi Beats’, the dedicated break-free 30 minutes slots will air on MTV Beats and Beats HD starting 10 August, every day at 11 am and 4.30 pm Punjabi...

Television TV Channels Music and Youth
MTV and MTV Beats curate ‘Music Beyond Borders’ for World Music Day

MUMBAI: Music is borderless and has always rendered itself as a medium that helps break the shackles of mind. It’s not restricted by geographies, language or even a pandemic. Keeping up with this congenial spirit of music, MTV and MTV Beats, are bringing a grand musical spectacle, this World Music...

Television TV Channels Music and Youth