Television
Report on Hindi News Viewership

Zee TV challenges gender stereotypes in its new show

The show titled – ‘Iss Mod Se Jaate Hain’ is set to premiere on 6 December.

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Mumbai: The portrayal of women on the small screen has always been a subject of intense debate. Some draw inspiration from the society, where women are often told to prioritise their marriage over their careers, or relegate their careers when it comes to making a choice.

Zee TV is hoping to challenge some of these stereotypes in its fiction show – "Iss Mod Se Jaate Hain." The show is an attempt to make audiences reconsider their approach towards women achieving more than their male counterparts, according to the channel.

The story is told from the eyes of Paragi Parashar, the female protagonist who along with her love interest Sanjay Pathak, is preparing for her UPSC exam. While both of them are extremely motivated towards their joint goal of becoming IAS officers, the show captures the dynamics between the two families after Paragi clears her exam with flying colours and Sanjay doesn’t.

The show is set to air every Monday – Saturday at 6:30 p.m, starting 6 December.

Zee TV Business head Aparna Bhosle said, “It is a dramatic love story that presents an interesting scenario where the girl is a step ahead of the boy in terms of career accomplishments. Our show captures the diverse reactions the couple faces from both sides of the family and the impact it will have on their relationship."

"Iss Mod Se Jaate Hain" will feature actress Akshita Mudgal who will be portraying the role of Paragi, a smart, witty, and studious girl. On the other hand, the role of Sanjay will be played by none other than Hitesh Bharadwaj.

“Our last association with Zee TV was the gloriously successful ‘Zindagi Ki Mahek,’ so now we’re excited to present audiences with the new show,” said producer Saurabh Tewari from Parin Multimedia. “The story touches upon a problematic social construct where a man is free to prioritise his career, but a woman is often told to focus on her marriage and not over-achieve, lest she should end up making her husband insecure and risk jeopardising her marriage. We would be happy if the show manages to make viewers introspect and reconsider their views on gender equality.”

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