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Sony Yay! rings in 2021 with a mega programming line-up

The channel is all set to launch new show Backkom on 25 January.

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MUMBAI: The dawn of a new year always brings with it a renewed sense of excitement, vigour, and freshness. Sony Yay! is all set to start the year high on enthusiasm to entertain young audiences with an array of fresh episodes and movies. Adding the happy to the new year with new content and friends, the channel will leave kids in splits with new adventures of the ghostly trio — Thakela, Pakela, and Bhoot Boss, in Paap-O-Meter along with Backkom, a show themed around the antics of Bernard, a polar bear.

Wrapping up 2020 on a high note, Sony Yay! clocked in 90+ hours of fresh programming by existing shows and 15 movies in diverse genres across mythology, chase comedy, ghost comedy, etc. The mega programming line-up culminated the year memorably, with four fantastic movies featuring the kids favourite Yay! toons Honey-Bunny, in the form of Honey Bunny in The World Tour Challenge, Honey The Real Superstars, Honey Bunny, and the Alien Spaceship, Honey Bunny in Hollywood along with new episodes of Honey Bunny Ka Jholmaal, also available in two new regional languages (Kannada and Gujarati). While the kids' favourite cat duo headlined the line-up with their funny antics, Oscar Ab Bas Kar, a comedy centered around a lizard living in a desert, left the kids in splits. Delivering ace content in the kids' preferred language, the channel added Kannada and Gujarati feeds to its offering, making it available in nine regional languages.

All set to step into the new year with a renewed sense of cheer and joy, the Yay! mania will kickstart 18 January onwards across all Sony Yay! platforms. New episodes of Paap-O-Meter will air from 18 January, Monday to Friday onwards, and Backkom – a brand new show will launch on 25 January, Monday to Friday.

Sony Pictures Networks India, kids' genre business head Leena Lele Dutta said, “Kids across the country are spending a lot of time watching and engaging with diverse programming. As a responsible platform in the category, Sony Yay! constantly aims to deliver fresh concepts in captivating formats that push the envelope. Showcasing a high sense of innovation, these additions shall serve the rising demand for entertaining and engaging content in the new year for kids. Through this eclectic mix of old toons and new, we are set to make the viewing experience for kids, all the more fun and fruitful.”

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