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Sony Yay banks on originals with a slew of fresh content

MUMBAI: Home-grown content in India is growing by leaps and bounds. Recently, Discovery Kids launched Little Singham as its new character to spearhead its library of originals and now Sony Yay has also rolled up its sleeves to be in the thick of competition. The channel has a new show, KickO and...

Television TV Channels Kids
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Sony Yay tests Bengali, Malayalam feeds

MUMBAI: Sony Pictures Networks’ kids channel is making strides within a year of launch. Sony Yay plans to add Bengali and Malayalam audio feeds. It already has feeds in Tamil and Telugu.

Television TV Channels Kids
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Women media pros speak out about gender equality in the workplace

International Women’s Day is a worldwide event that celebrates women’s achievements from the political to the social front, while calling for gender equality. It’s a time to not only honour the change brought about so far but also to continue fighting for it collectively. The day commemorates the...

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Guest Column: The scope for home-grown IPs for kids' broadcasters

In the Indian television space, the specialised genre on kids emerged in 1995 and has only been growing ever since. The kids' genre is the third largest, nationally, after Hindi GECs and Hindi movies. The category has seen a gradual shift with 4-14 audiences, with the genre being in single digits...

Television TV Channels Kids
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Sony Yay builds local characters to monetise

MUMBAI: The Indian arm of the Sony Network had it all – GEC, music, film, sports, you name it. What lacked was a brand for the children of the country. That gap was filled when it launched Sony Yay in April this year. It’s not as if Sony was devoid of kids content. It launched Animax in 2004, a...

Television TV Channels Kids

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