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Sony Yay to add more regional feeds, digital-exclusive content

Sony Yay recently turned two and claimed to have grown twofold in both viewership as well as market share. The channel now has plans to add regional feeds. “As we already have seven languages in our bouquet, we have plans to add more in the near future,” said Sony Yay programming head Ronojoy...

Television TV Channels Kids
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Sony Yay aims to be among BARC’s top 5 kids’ channels this summer: Leena Dutta

Two years into the game and kids’ channel Sony Yay has already witnessed twofold growth. Though yet to hit the breakeven status, the channel’s emphasis now is on other business aspects that need immediate attention.

Television TV Channels Kids
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Sony Yay increases movie bank with 100 hours of fresh content

Having completed two years now in the kids' segment, Sony Yay claims that it has managed to double its business in terms of engagement, content, language feeds and among others. During launch, it offered 95 hours of localised content but this summer the channel, with a bank of over 300 hours of...

Television TV Channels Kids
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Pre-school kids content’s monetisation and viewership challenges

Animators have long contemplated the complexity of producing pre-school content for the ages of two to four years. On the third day of FICCI Frames 2019, executives from the industry spoke about ‘Catching youngest viewers: Powering the kids network and advertisers ecosystem through data’.

Specials Event Coverage Ficci Frames
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How engagement works in the kids' space

Kids make our world go around! Quite literally, for channels focused on children as audience, observing their growing influence on choices, preferences and consumption habits of families in India, is a revelation! In this season of holidays when families gather around a TV set, it’s the children...

Television TV Channels Kids

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