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Sony YAY! celebrates Teacher’s Day with the fourth edition of its flagship initiative, Heroes Behind the Heroes

Mumbai: After parents, teachers are the most influential and life-changing role models for children. They inspire, encourage, and guide us to find the best in ourselves and strive for excellence. Undoubtedly, they are the real heroes who dedicate themselves in shaping other’s life and create role...

Television TV Channels Kids
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Sony YAY! unites kids across the country for a noiseless and pollution free Diwali

MUMBAI:  Diwali, is inarguably one of the most awaited occasion for kids across India. The entire country is in the festive mood, children on their holidays and all geared up to revel in the celebrations. In all these festivities, one usually tends to overlook how our celebrations affect the...

Television TV Channels Kids
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Kids content should not be excessively kiddy

Kids animation content should be more inclusive to make a bigger impact, insisted a panel, speaking on “Creating an Impact for Kids Audience”, at the recently concluded KAM Summit by AnimationXpress.com. The panellists noted that content created for kids should not be ‘so kiddy’ that it doesn’t...

Television TV Channels Kids
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Sony Yay focuses on building existing characters, brand integration

Sony Yay is focussing its energy in consolidating programming and content within four characters in its shows Honey Bunny ka Jholmaal, Guru Aur Bhole, Kicko & Super Speedo and Paap-O-Meter. The channel, which owns 100 per cent of IPs of the characters, revealed that it will not be launching any...

Television TV Channels Kids
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KAM Summit brings together advertisers, broadcasters, studios in the animation space for better collaborative ecosphere

India’s first kids’ animation summit, KAM (Kids Animation and More), organised by indiantelevision.com's AnimationXpress.com, saw an insightful array of sessions ranging from fireside chats to exclusive presentations and elaborate panel discussions orchestrated around key themes of the kids’...

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