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Pre-school kids content’s monetisation and viewership challenges

Animators have long contemplated the complexity of producing pre-school content for the ages of two to four years. On the third day of FICCI Frames 2019, executives from the industry spoke about ‘Catching youngest viewers: Powering the kids network and advertisers ecosystem through data’.

Specials Event Coverage Ficci Frames
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How engagement works in the kids' space

Kids make our world go around! Quite literally, for channels focused on children as audience, observing their growing influence on choices, preferences and consumption habits of families in India, is a revelation! In this season of holidays when families gather around a TV set, it’s the children...

Television TV Channels Kids
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BARC data shows upward trend for kids' viewership

Once upon a time, the kids’ genre was the most sidelined of them all but now broadcasters have figured out how to make magic work – localised content. At the ATF Kids Summit 2018, Broadcast Audience Research Council (BARC) COO Romil Ramgarhia threw light on Indian kids and their viewing habits.

Television TV Channels Kids
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Discovery Kids aims 35% reach with English audio feed

The kids channels have finally woken up to the importance of animation in regional languages. Tamil, Telugu, Bengali and Malayalam are the existing languages that are working quite well in the overall industry as well as in the kids segment.

Television TV Channels Kids
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Sony YAY! comes together with Dominos Pizza for a fun-packed pizza party in Delhi

No matter how you slice it, pizza always makes you happy! To spread this joy with kids across streams and expanses, kid’s entertainment channel, Sony YAY!

Television TV Channels Kids

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