Television

Nick announces ‘Nickelodeon Kids’ Choice Awards 2021'

The 2020 edition, held virtually, witnessed the highest-ever voting at 1.5 million

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/02/07/nick.jpg?itok=AOZcXOCG

Mumbai: Kids’ entertainment franchise Nickelodeon is all set to empower and entertain kids with its flagship brand initiative ‘Nickelodeon Kids’ Choice Awards 2021’. The award show, which allows kids to vote for their favourites across multiple categories, witnessed the highest ever voting (1.5 million) in its virtual avatar in 2020. The 2021 edition will also be held virtually.

To enable a larger set of audience to voice their choice this time, KCA 2021 will open the voting gateways through multiple platforms such as Voot, Voot Kids and Jio App.

Nominations were gathered from a research conducted to determine ‘who’ and ‘what’ were the kids’ favourites while they were indoors during the lockdown. In addition to the existing categories such as Favourite Youtuber, Favourite Dancer, Favourite Mobile Game, etc, new ones like Favourite Environmentalists, Favourite Sibling Jodi and Favourite Fashion Icon have been introduced in the 2021 edition. The introduction of South-focussed categories is intended at recognising talent from across the country. Winners will take home the Nickelodeon ‘blimp’ and get ‘slimed’ as a mark of honour.

The award show will be supported by on-air promotions across the franchise, platform specific engagements on Instagram, YouTube, Facebook, Twitter, and MX TakaTak, influencer activity, and specially curated superfan contests and sessions. Winners will be given a masterclass by celebrities on social media platforms. Nickelodeon has also partnered with 99 Pancakes to curate special combos for KCA 2021.

Viacom18 head, Hindi mass entertainment & kids TV network Nina Jaipuria said, "Year-on-year, the Kids’ Choice Awards has grown to become a unique brand IP in the kids’ genre. We believe that the young minds are our future and empowering them with an opportunity to voice their choices is of utmost importance. The Nickelodeon KCA 2021 edition promises to be a fun and innovative initiative with interesting categories and unique virtual experiences and interactions.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/25/8.jpg?itok=1CAJ2cEP
Barc Week 24: India TV leading news channel in HSM market among 15+ target group

Broadcast Audience Research Council (Barc) India’s data for Week 24 Hindi Speaking Market (HSM) (Saturday, 11 June 2022 to Friday, 17 June 2022; 24hrs; 15+ audience) for news channel shows India TV as the leading news channel with 13.5 per cent market share. The share remains the same as for Week...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/25/1.jpg?itok=YU33NWzM
Stan announces strategic partnership with Nodwin Gaming & Star Sports

Bengaluru-headquartered esports fan engagement startup, Stan has announced entering into a strategic partnership with Nodwin Gaming and Star Sports, who are jointly presenting the Battlegrounds Mobile India Masters Series Tournament 2022.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/24/aaj-tak.jpg?itok=CbT430lq
Barc week 24: Aaj Tak leads Hindi news genre in market share

Broadcast Audience Research Council (Barc) India has released TV currency data for Week 24 i.e., 11 June to 17 June. As per data for All India 2+ target group for the Hindi news genre, Aaj Tak is the leading channel with market share of 12.4 per cent.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/24/33.jpg?itok=TlvxxS62
Star Gold promotes “Hum Do Hamare Do” with a quirky matrimonial ad in leading newspapers

On 19 June 2022, Star Gold left everyone surprised by giving an unusual ad in the matrimonial section of two leading papers. It read, "Parents wanted urgently". The matrimonial section of newspapers often carries ads that demand homely brides and grooms with hefty salaries and government jobs.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/24/55.jpg?itok=I7LLSU6d
Rahul Mishra promoted as head of Shemaroo’s Web 3.0 initiatives

Rahul Mishra, formerly the head of marketing of Shemaroo Entertainment, has been promoted to head the company's Web 3.0 initiatives. In the third wave of the internet, which is more transparent and employs technologies like blockchain, AI, and IOT to offer a more engaging user experience for the...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/24/66.jpg?itok=qVldNIfx
MIB prohibits downloading of iPlus TV in India

The Ministry of Information and Broadcasting (MIB) has prohibited iPlus TV Telemedia from the promotion of iPlus TV for the purpose of downlinking by any person including individuals or cable operators in this country. It said that no permission has been given to uplink/downlink iP1us TV. 

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/24/91.jpg?itok=JGLYmmpb
ZEE Entertainment launched ‘Aap Fit Toh Manoranjan Hit’ on International Yoga Day

ZEE Entertainment Enterprises Limited (ZEEL) has rolled out a campaign on the occasion of International Yoga Day with a unique initiative – ‘Aap Fit Toh Manoranjan Hit’.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/24/barc-new.jpg?itok=EtGRwkyv
Barc week 24: Star Plus regains No. 1 spot in HSM market

Mumbai: Broadcast Audience Research Council (Barc) India has released TV currency data for Week 24 i.e., 11 June to 17 June. Star Plus regained No. 1 spot in the Hindi-speaking market. As per all India 2+ target group data, Sun TV Network was the most watched channel during the week with an average...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/23/rupert.jpg?itok=mSp2itXa
Rupert Murdoch & partner of six years Jerry Hall to get divorce

Media mogul Rupert Murdoch and his wife of six years former actress-supermodel Jerry Hall are getting a divorce.

Television TV Channels News Broadcasting