Discovery kids to launch 'Little Singham'

MUMBAI: Discovery Kids, in collaboration with Rohit Shetty Picturez and Reliance Animation, is all set to launch of new animation series called Little Singham. The show will be launched on 21 April at 1.30 pm to 5.30 pm, targeting children in the age-group of 5-11 years. It will comprise 156 episodes and five tele features.

The new animation series will be aired in three languages-Hindi, Tamil and Telugu. Dabur Red Paste has come on-board as the title sponsor of the show. Moreover, Discovery India has tied-up with Indian Council for Child Welfare National Bravery Awards (ICCW NBA) to inspire young children across the country. As a part of this tie-up, Discovery Kids will run a special Little Singham episode based on the real-life stories of winners.

Discovery Kids head Uttam Pal Singh said, “The kid’s genre in India has been largely devoid of ground-up super heroes. Little Singham is a very bold and at-scale attempt to fill this gap. We have worked with a world-class animation partner Reliance Animation to produce this multi-faceted series rooted in action, adventure and comedy to attract attention of kids across the country.”

Reliance Entertainment COO Shibasish Sarkar said, “We have engaged as many 250 animation artists on this project who have been working for than six months to get ready for this mega launch. The presence of Rohit Shetty as a mentor of Little Singham will further help in penetrating deep across the country.”

Reliance Animation produced its first animated short film with international acclaim, The Bad Egg, which won the prestigious Digicon International Award at Japan and Gold Medal at New York Festival in the year 2007. Little Krishna (TV series), Krishna Aur Kans (theatrical film), Shaktimaan (TV series), BIG Bees Jr. (nursery rhymes) are some of its creations and many more to come are in the development stage. 

Also Read:

Kids today watch more animated content than ever

Original Indian kids’ animation content is the need of the hour

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