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Dream Theatre wins Licensing Mandate for 'Little Singham'

India’s homegrown hero will now be within an arm’s reach as Dream Theatre Pvt.  Ltd., India’s foremost licensing and branding representation company, has won the mandate for licensing and merchandising for Little Singham, a show inspired by the popular Hindi film Singham. 

Television TV Channels Viewership
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Business news emerges as most benefitted in Chrome DM Week 31

MUMBAI: Business news genre has grown by 4.60 per cent in week 31 of Chrome Data Analytics and Media data. In this genre, CNBC Awaz channel gained the highest OTS with 85.5 per cent in 6 metro markets. OTS is the actual census-based percentage connectivity of a channel spread across 81 million...

Television TV Channels Viewership
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India’s biggest ever integrated school quiz show ‘DISCOVERY SCHOOL SUPER LEAGUE POWERED BY BYJU’S’ to go on-air from April 28

Discovery Communications India and Byju’s - The learning app, have joined hands to launch India’s biggest ever integrated school quiz show – DISCOVERY SCHOOL SUPER LEAGUE POWERED BY BYJU’S – which transverses across on-ground, digital and television media.

MAM Marketing MAM
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OTT has been favourable for animated content

Much of the Indian TV market is ruled in one way – the broadcasters keep IP rights for the shows and not the production houses. The scenario is the same for Hindi GEC or kids or lifestyle shows.

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