Television

Kids today watch more animated content than ever

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/04/Motu%20Patlu.jpg?itok=wpI_8wXm

MUMBAI: Despite the advent of interesting live action and feature films for kids, data suggests that animated content still rules the roost. According to Broadcast Audience Research Council (BARC) data, consumption of non-animated content has decreased considerably in 2017 from 2012.

During 2012, although the animation genre garnered a majority of the viewership, the eyeballs that were grabbed by feature films and live action programmes for kids was not insignificant. The animation genre garnered 71 per cent of traction, whereas feature films gained 18 per cent of viewers and 11 per cent of viewership was observed in the live action programmes genre.

For analysis, 2012 and 2017’s viewership for animation, live action programmes and feature films in the urban markets in India were compared by BARC. The viewership data was analysed for the 4-14 years of age group in the year 2012, whereas kids in the age group of 2-14 years were analysed during the year 2017.

”I believe ‘building a connect’ is the key when it comes to our audience. While doing extensive research for our channel, Sony Yay, we discovered kids have a larger-than-life imagination and relate to characters basis affinity for them,” says Sony Pictures Network kids genre business head Leena Lele Dutta. “We feel continuous innovations in TV content and offering audiences with endearing characters and compelling stories, which also appeal to their imagination, help in creating a win-win scenario for both.”

In 2017, the viewership of animation increased to 89 per cent. Feature films dipped from 18 per cent in 2012 to 8 per cent in 2017. Talking about the live action programmes, the viewership in 2017 drastically decreased in the last five years. Live action was left with just 2 per cent.

The trend observed clearly shows that kids’ channels are betting more on animation driven by international content dubbed in local languages and even locally produced content. Doraemon, Chhota Bheem and Motu Patlu are among the most watched shows.

Although 60 per cent of the total kids’ viewership on TV in 2012 was by the 9-14 years age bracket, it contributes only 48 per cent viewership of kids’ channels in this year.

Talking about the kids’ viewership prime time slots, kids viewership starts rising from early morning hours and peaks in the early afternoon. Viewership does not witness any substantial increase post 6 pm, as kids lose control of remote to parents. This potentially reflects co-viewing.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/05/jun.jpg?itok=33pKz2-F
Doordarshan Brings JUNGLE BOOK During Lockdown

One Take Media Co, the global content distribution hub has agreed to offer the popular Jungle Book series for a free run on Doordarshan TV, to keep Indian kids occupied at home during lockdown.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/05/news18.jpg?itok=FNzPQoeE
Network18 announces elevations and appointments within the group

MUMBAI: The media conglomerate Network18 announced important elevations and appointments within the group. The changes, which come into effect immediately, are also a consequence of the dynamics of integration which is the future of the news. The group in its press statement said that the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/B4U-cause-2.jpg?itok=y2jn2-qM
B4U Social Cause - During corona outbreak

MUMBAI: In the current Scenario when the entire world is waging a war against the outbreak of deadly Novel Corona Virus it is imperative that each and every person pitches in and does their best to contribute in their own capacity to fight this pandemic.

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/Comedy.jpg?itok=4Ak_LwP7
Comedy Central records highest ever rating

MUMBAI: Comedy Central India has recorded its highest ever rating in India (4 MN Tvts), nearly double its previous best, breaking all records and owning the #1 position in the English GEC category. The specially curated property “Quaran-binge” will air a marathon line up of all your favorite shows...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/ndtv.jpg?itok=tMwvcEgK
SC breather for NDTV in tax assessment case; I-T dept issues fresh notice

MUMBAI: The Supreme Court may have ruled in favour of New Delhi Television in tax assessment case; however, the government has sent a fresh notice to the media company in the same regard. On Friday, the apex court quashed the notice of Income Tax Department seeking to re-assess the income of NDTV...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/Colors.jpg?itok=UmfFe42X
BARC week 12: Colors grabs second position on pay platform and urban market

MUMBAI: Colors grabbed the second position in week 12 of BARC India ratings in the urban market as well as on the pay platform. For more than three consecutive weeks, Sony SAB led the urban market and pay platform. In this week on pay platform, Star Plus slipped down to fourth position from second...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/Shemaroo%20Marathibana.jpg?itok=NshgUE4-
BARC week 12: Shemaroo Marathibana enters top five Marathi channels list

MUMBAI: In week 12 of BARC India ratings, the regional market has witnessed a lot of changes. The Marathi market witnessed a new entrant Shemaroo Marathibana at fifth position. As this was also the second week of lockdown to curb the pandemic Covid-19, it has upped the viewership of news channels...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/Miramax-ViacomCBS.jpg?itok=au8EKklY
ViacomCBS buys 49% of Miramax

MUMBAI: ViacomCBS will acquire a 49 per cent stake in Miramax, the Los Angeles-headquartered entertainment company which has been into production and distribution of films and TV shows. beIN Media Group-owned Miramax Films is a renowned global studio with some of the iconic films in its kitty,...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/Kahaan%20Hum%20Kahaan%20Tum.jpg?itok=5Epd9qj-
Star Plus' nine-month long tryst with 'Kahaan Hum Kahaan Tum'

MUMBAI: Production of shows across TV and OTT has halted due to the lockdown. While there is no way to predict when normal functioning will resume, GECs are filling airtime with re-runs of popular shows from the past. One show that just concluded before Covid-19 became a pandemic in India and...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required