NTO 2.0: Zeel announces new a-la-carte channel and bouquet pricing

Six SD GECs, six HD GECs and one HD movie channel will not be part of bouquets.

Mumbai: Zee Entertainment Enterprises Ltd (Zeel) has released its new a-la-carte channel and bouquet pricing in line with the Bombay high court order dated 30 June 2021 with regard to new tariff order (NTO) 2.0.

“The said pricing is being released without prejudice to Zeel’s rights and contentions under all petitions pending adjudication before the Supreme Court w.r.t. new tariff order (NTO) 2.0,” said a Zeel spokesperson.

The new channel rate card will be effective from 1 December.

According to the channel rate card, Zeel standard definition channels including Hindi GEC Zee TV, Marathi GEC Zee Marathi, Bengali GEC Zee Bangla, Odia GEC Zee Sarthak, Telugu GEC Zee Telugu, Kannada GEC Zee Kannada have been priced greater than Rs 12.

Among its high-definition channels, Zee TV HD, Zee Marathi HD, Zee Bangla HD, Zee Tamil HD, Zee Telugu HD, Zee Cinemalu HD, and Zee Kannada HD also have an MRP greater than Rs 12.

As per new tariff regime 2.0 order, the Telecom Regulatory Authority of India (Trai) has mandated that a channel’s MRP must not exceed Rs 12 for it to be included in any bouquet. The aforementioned channels will not be part of any of Zeel’s 26 bouquets.

“We are confident that post implementation of NTO 2.0, Zee channels will continue their growth momentum across markets and create higher value for the company,” said Zeel president – business for South Asia Rahul Johri.

“The new pricing regime in 2019 brought in a major shift in the way television was consumed in India,” said Zeel chief revenue officer – affiliate sales Atul Das. “On one hand, it brought in transparency about MRP of channels, while on the other hand it offered freedom to consumers to select channels they wish to watch. With NTO 2.0, consumers will get even more flexibility in the selection of channels.”

“We will continue to provide multiple bouquets to consumers across the country at different price points. Premium English channels like Zee Café and &flix will continue to be available in a separate bouquet. Each bouquet constitutes a mix of channels, including GEC, movies, news, music and lifestyle genres. We look forward to working with our Distribution Platform Operators (DPO) partners for a smooth transition," he added.

Latest Reads
Republic Media Network concludes first ‘India Economic Summit’

Mumbai: Republic Media Network concluded the first edition of ‘India Economic Summit 2021’ on 26 November. The event put a spotlight on contemporary economic issues and was attended by union ministers, policymakers, corporate honchos, economists and business leaders at the Taj Palace in New Delhi....

Television TV Channels News Broadcasting
News18 India wins 'Most Admired Brand of the Year' at ACEF Asian Leaders Awards

News18 India, one of the leading national Hindi news channels from News18 Network, has been winning major accolades for its content, formats, and campaigns over the years.

Television TV Channels News Broadcasting
Susan E Arnold named Disney’s chairman of board

The Walt Disney Company board of directors announced that it has elected Susan E Arnold as chairman of the board, effective 31 December.

Television TV Channels People
MIB to implement TRP committee recommendations and bring back news ratings soon: Anurag Thakur

The union minister of information and broadcasting Anurag Thakur has said that the I&B ministry will ensure that the recommendations in the TRP committee’s report are implemented swiftly and news channels ratings are brought back to give relief to news broadcasters.

Television TV Channels News Broadcasting
NDTV Convergence signs 10-year, Rs 750-crore deal with Taboola

Mumbai: NDTV Convergence has signed an exclusive 10-year deal with Taboola, a global leader in powering recommendations for the open web, helping people discover content they may like. The decade-long deal is based on mutually-determined projections, including growth in traffic, and cumulatively...

Television TV Channels News Broadcasting
ManoramaOnline unveils its Christmas 2021 campaign

Mumbai: Since 2018, Kerala has been violently tossed around by a spate of disasters, from cyclones and floods to the pandemic. But each time, Kerala has bounced back with renewed vigour. Festive seasons like Onam, Christmas, or Vishu have not been celebrated offline as they used to be, thanks to...

Television TV Channels Regional
Deloitte India associates with News Broadcasters Federation

News Broadcasters Federation (NBF) has partnered with Deloitte India to launch an integrated performance and rewards forum for the news broadcasting industry. This is the first-ever such association in the media domain.

Television TV Channels News Broadcasting
News18 Madhya Pradesh/Chhattisgarh launches 'Park Ki Peeda' campaign

Mumbai: Public parks are a key element in any urban landscape today and with changing lifestyles and increasing construction the importance of public parks has increased manifold. These are areas that create a sense of community besides being the green lungs for the local area. Given the...

Television TV Channels Regional
Mashal Sports announces schedule for PKL season eight

Mashal Sports has announced the schedule of the first half for Vivo Pro Kabaddi League season eight that will begin from 22 December at 7:30 p.m. The entire season will be conducted at the Sheraton Grand Bengaluru Whitefield Hotel and Convention Centre without spectators.

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories

* indicates required