Television

ZEEL Cignals deal for Filipino channel Zee Sine

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/19/Untitled-1_9.jpg?itok=RSk0HdyD

MUMBAI: Zee Entertainment Enterprises Limited has signalled a deal with Cignal TV for Filipino channel Zee Sine.

Earlier this year, ZEEL had announced its foray into the Philippines with its Tagalog and Taglish language Bollywood movie channel Zee Sine in partnership with the local cable TV distributor Cable Boss. Since then, it has been expanding its reach. An agreement with the cable TV MSO Cable Link followed which gave it access to subscribers in parts of Manila.

Then, last week, it announced a carriage deal with local satellite platform and DTH operator Cignal TV.

Cignal, launched in 2009, transmits 102 channels including free-to-air, SD and HD channels to household and commercial venues nationwide. It also offers a mix of 12 audio channels and on-demand service through pay-per-view channels. It is owned by MediaQuest Holdings, the media partner of PLDT Group.

The entertainment major launched the Zee Sine on pay TV and DTH operator Cignal TV which boasts a subscriber base in excess of 1 million. After launching channels in Latin America, Germany, Indonesia, the US, Malaysia, Thailand (not necessarily in that order), it was now the turn of the south-east Asian nation to see another offering from the Punit Goenka-led company.

Available on Channel 19 with Cignal Postpaid plan 290 and up and Cignal Prepaid Premium 300 and up, Zee Sine is backed by ZEEL's Bollywood movie library, the world’s largest with over 3500 titles.

The tag line of the channel is Bollywood Na Tayo! (Let’s Go Bollywood) and viewers have three Bollywood movies on offer daily with the 8pm movie band being themed as unli tawa Mondays (comedy), lab na lab on Tuesdays (romance), Bollywood divas on Wednesdays, Hari ng Aksyon Huwebes (action), star of the month on Fridays, blockbuster movies on Saturday and special monthly thematic films on Sundays.

Cignal VP/Head of Channels Management, Sienna Olaso, said that the partnership with ZEEL was a strong affirmation of Cignal’s commitment to provide the best Pay TV service to their loyal subscribers by providing them with world class shows and channels that catered to their diverse tastes in TV viewing.

Zee Entertainment CEO, Middle East and Asia Pacific, Mukund Cairae, said that Fillipinos had love in abundance for music and dance that Bollywood represents. Cairae added that he anticipated Fillipnos to connect with the Bollywood masala as the core values across Asia were similar. The strategy was to put Zee TV’s movies and shows on free to air channels while also running the 24x7 pay TV channel Zee Sine.

Cairae said the company was seeking to to do Filipino productions in phase II of the launch.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/Commando-3-creative.jpg?itok=ZQCqdHNb
Aatank Ke Zeher ko failne nahi dega Yeh Commando! Get into the action mode with the World TV Premiere of Vidyut Jammwal’s Commando 3 on Zee Cinema

‘Iraade Kar Buland, Khauf ko pachhaad de…Leke saath sabko aaj ek dahaad de’. Sweeping off the country with never-seen-before action will be the unstoppable Karanveer Dogra, who’s back to put an end to the looming terror threat on his country. With a gripping storyline and non-stop action, Commando...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/nba.jpg?itok=rhiRm_zH
NBA targets 31 July as return of season

MUMBAI: NBA fans finally have reason to rejoice as NBA commissioner Adam Silver and the league office have intimated the board of governors about the new date, 31 July, for the season to return, according to Shams Charania of The Athletics.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/wion.jpg?itok=KCarpy5r
“We have to take care that businesses which have been built by the sweat and toil of Indians and which have had a great brand value cannot be picked up by people who are just looking for an opportunity”

The Wuhan virus is taking lives and bleeding economies and the leaders of the world have a double challenge now, to save lives and to save livelihoods. WION, India’s first International news channel took an exclusive interview with a leader who perhaps has the most difficult job in the world right...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/marathi.jpg?itok=xWxhagqO
Marathi GECs improvise to engage viewers during lockdown

Given the dearth of fresh content, Marathi GECs had to come up with ways to fill airtime. Some are running dubbed versions of Hindi hit shows during the Covid2019 lockdown while others have fresh content such as those shot by actors. However, the most common trend in all of these channels is comedy...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/tv_0.jpg?itok=It610QIO
Television ad volumes see uptick during past two weeks

After a momentary dip in week 18, the past two weeks saw a rise in ad volumes on television, reveals the ninth edition of BARC-Nielsen ‘Crisis Consumption on TV and smartphones’ report, launched Friday.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/aa.jpg?itok=LoSSxYGr
How ABP News Network helps employees cope with Covid2019 paranoia

Working in an office during a pandemic is not only stressful for employees but also for leaders. They are continuously committed towards emergency preparedness and at the same time looking at business continuity.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/mib.jpg?itok=FRSd1QbG
Clear payments to workers till March, I&B ministry tells broadcasters, producers

MUMBAI: The ministry of information and broadcasting has urged the broadcasters and producers of TV serials to take a compassionate view of workers who have been hit by the Covid2019 pandemic. The ministry has urged them to ensure that all payments due to them up to March 2020 are cleared at the...

Television TV Channels Terrestrial
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/ciggreate.jpg?itok=hUt1kjoR
This world no tobacco day, MTV and MTV Beats say: It's time to quit!

MUMBAI: This World No Tobacco Day, MTV and MTV Beats bring a hard-hitting yet a quirky message for all the tobacco users echoing loud and clear – It’s time to quit!

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/barc_0.jpg?itok=_PIIAFfW
English genre sees max growth across prime time and non-prime time

MUMBAI: From GEC to movies and news to music, the English language category has reported an exceptional growth across the genres in week 20, as per the ninth edition of a joint report by Broadcast Audience Research Council (BARC) India and Nielsen on crisis consumption. Both prime time and non-...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required