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Sony Entertainment Television acquires rights of India's Got Talent

Colors held rights to telecast the show in India previously.

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Mumbai: Sony Entertainment Television has acquired the telecast rights of India's Got Talent, which is the Indian adaptation of the international format titled 'Got Talent'. Previously Colors held the sole rights to telecast the show in India. 

Since the airing of America’s Got Talent in 2006, the format 'Got Talent' was successfully adapted in over 70 countries. The show aims to bring pure talent to the fore, and it also reiterates that age is just a number. India's Got Talent is a popular format where solo or group performance is welcomed, irrespective of social status or gender. 

With an esteemed panel of jury to shortlist qualifying talent, thousands of hopeful aspirants from across the country are followed by viewers who vote to decide the final winner; the format gives a platform for many to showcase their inherent talent, thereby opening a gateway to worldwide opportunities.

"India’s Got Talent as a format holds great potential, and Sony Entertainment Television’s stronghold in the non-fiction, talent-led reality show formats gives us yet another opportunity to resonate with the audience. Having acquired the rights from Fremantle, we are gearing up for an exciting new season of India’s Got Talent and we look forward to showcasing the best talent in our country," said Sony Entertainment Television and digital business head- content Ashish Golwalkar. 

Fremantle India managing director Aradhana Bhola said, "At Fremantle, we are delighted to be partnering with Sony Entertainment Television on yet another of our successful formats, India’s Got Talent. With its inherent diversity and inclusivity, the show is a true and unique representation of the talent of the people of India. It is our sincere hope that the forthcoming season will continue to offer irresistible entertainment to the audience who have given it so much love through the years." 

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