Television

In10 Media's new Hindi GEC Ishara to hit airwaves from 1 March

Reputed production houses have been recruited for the launch slate.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/02/12/ishara.jpg?itok=Er4Nh5Cu

MUMBAI: IN10 Media Network is gearing up for the launch of its much-awaited Hindi general entertainment channel – Ishara. The brand new TV channel which will be available across networks from 1 March. With the guiding sentiment of Zindagi Ka Nazara, the GEC’s programming will showcase the rich values and diverse traditions of India’s unique cultural fabric through differentiated and immersive story-telling.

In10 Media Network MD Aditya Pittie said, “As part of our mission to provide superior content across genres and platforms, we are extremely pleased with the addition of Ishara to our bouquet of network assets. The GEC genre is the largest genre in the broadcast ecosystem; and we look forward to gaining market share in this space. Ishara’s content aims to symbolise the inherent ability of Indians to celebrate life through all its ups and downs.”

Ishara has roped in reputed production houses like Hats Off Productions, Peninsula Pictures, Juggernaut Productions, Keylight Productions for its launch slate, with other shows in various phases of development. Debuting with comprehensive coverage in the Hindi speaking market, Ishara will be available on all major DTH and cable networks.

The five original shows set to premiere at the outset are helmed by path-breaking content creators, and feature some of the most recognisable faces on Indian television. The channel’s launch proposition offers a myriad range of genres that includes mythological story Paapnaashini Ganga; crime-thriller Faraar Kab Tak; and three fiction shows Agni-Vayu, Humkadam and Janani.

5 NEW CLUTTER-BREAKING SHOWS ON ISHARA

Janani: An emotional saga of a mother’s journey; who reinvents herself after a traumatic life altering experience. Starring Supriya Pilgaonkar.

Humkadam: Breaking the stereotypes of the typical saas-bahu dynamic with a fresh tale of two diametrically opposite personalities; Humkadam is headlined by Gurdeep Kohli and Bhumika Gurang.

Agni-Vayu: Romantic thriller between a charitable doctor and a broken lover who are pitted against each other but brought together through divine intervention; starring Shivani Tomar and Gautam Vig

Paapnaashini Ganga: It is the story of the life of Maa Ganga, not just religious but divine and filled with dedication to the cause of humanity. The story of a young girl who sacrifices everything for the benefit of humanity; starring Aakriti Sharma

Faraar Kab Tak: A series inspired by real-life crime cases of absconding criminals and a call for action to identify absconding convicted criminals and bring them to justice; hosted by Atul Kulkarni

Ishara captures and celebrates diversity and unity through different genres with uniqueness in characterisation and narratives, providing audiences an unparalleled experience on Indian television.

In10 Media Network has played a pioneering role in the introduction of new concepts and fresh programming in the entertainment industry and Ishara is another step in the same direction. Beginning 1 March 2021, Ishara will be available to television audiences around the world through varied service providers

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/31/nickelodeon.jpg?itok=rw3gE8nC
Nickelodeon to launch month-long campaign celebrating friendship day

Mumbai: Kids entertainment channel Nickelodeon has come up with an initiative #ToastYourDost to celebrate Friendship Day. Represented by Nick toons, the campaign will give its young viewers a chance to celebrate the entire month of August as an ode to friendship with banter between friends, and a...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/31/zee.jpg?itok=FWyLsL1X
Zee Media Corp revenue rises 28.8 % to Rs 170 crore in Q1

Zee Media Corporation's operational revenue was up 28.8 per cent to Rs 170.18 crore for the quarter ended in June 2021 as against Rs 132.14 crore in the corresponding period of the previous fiscal.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/indvssri.jpg?itok=lin_qEWU
Team India gets a boost of confidence after easy ODI win

The Indian cricket team gets a boost of confidence after winning with seven wickets with 13 overs to spare in their first match against Sri Lanka on 18 July at the R Premadasa Stadium. Shikhar Dhawan’s esteem resonates with the rest of the squad, even declaring that they have a great chance at...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/zee.jpg?itok=UZx2JzD0
ZEE TV announces launch of 'Zee Comedy Show'

Mumbai: ZEE TV on Friday announced the launch of its brand new reality show called ‘Zee Comedy Show’. Premiering on 31 July, the show will be aired every Saturday & Sunday at 10 pm. The show will feature some of the country’s best comedians and artists such as Ali Asgar, Chitrashi Rawat, Punit...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627628345065.jpg?itok=igmQSLZ4
Times Now Navbharat HD all set to launch on 1 Aug

Mumbai: Times Network's Hindi news channel - Times Now Navabharat HD is all set to launch on 1 August. With its positioning ‘Ab Badlega Bharat, Banega Navbharat’, the channel will attempt to be the new voice propelling change through an inclusive movement for a new India, and champion a unique...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627625457473.jpg?itok=luMfhhTV
ABP Network launches Telugu digital platform ‘ABP Desam’

Mumbai: ABP Network has forayed into the Andhra Pradesh and Telangana market with the launch of its new digital platform, ABP Desam. It is the eighth regional language digital portal from the house of ABP Network. With this new offering, the media conglomerate aims to strengthen its push for local...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/29/epic.jpg?itok=ZUjlxmtk
Bomanbridge Media strikes global distribution partnership with IN10 Media Network

Mumbai : Singapore-based content distribution and production company Bomanbridge Media has signed a global distribution partnership with the Indian infotainment channel EPIC, from the house of the IN10 Media Network which has businesses in broadcast, digital, and production under its umbrella.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/29/kanni.jpg?itok=RErRD6aC
Colors Tamil announces new comedy show with Robo Shankar

Mumbai: Regional GEC Colors Tamil, on Wednesday, announced the launch of a new spoof comedy, 'Kanni Theevu Ullasa Ulagam 2.0'. The one-hour show premieres on 1 August, Sunday, at 7 pm.

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required