Television

IBF will resist any move to undercut ad revenue from govt & PSUs

The foundation feels stopping of ads on TV would kill the sector

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/04/08/ibf.jpg?itok=Ns2px3SN

MUMBAI: The Indian Broadcasting Foundation (IBF), the apex body of broadcasters, has said that it will resist any move by the government to undercut ad revenue from PSUs. This comes after Congress chairperson Sonia Gandhi gave a call to the prime minister to put an end to all advertisements by the various state governments and PSUs for a period of two years.

In a release, the IBF said that it stands indomitably with the government of India in its fight against the COVID -19 outbreak. Broadcasters, voluntarily seizing the initiative, have been advising, educating and informing the public of the various measures taken by the government of India to fight the pandemic and urging them to stay home and safe.

“Like other sectors which have been economically impacted by the COVID-19 outbreak, the media and broadcasting industry cannot claim immunity. In these testing times, any decision by the government to curtail budgetary allocation to advertisements carried out by various channels in lieu of government advertising will sound the death knell for the sector and particularly so, for the regional and smaller channels whose overwhelming dependence on government ads cannot be both overstated and undermined. With the closure of cinemas, the complete cessation of production of films and television shows, cancellations of live sporting events and scheduled advertisements and delays in payments by advertising agencies and distribution platform operators, the M&E sector is already facing the brunt of the slowdown. Advertisement bookings have nosedived by 50 per cent,” said the release.

IBF further says that in such a scenario, it will resist any such move by the government to undercut revenue for government advertising as many of its member channels will lose substantial revenues and will be compelled to shut down resulting in massive job losses. “At this critical moment when the nation stands united to deal with the aftermath of COVID-19 outbreak, we request all parties to give a thought for the media sector which is known for its neutrality and objectivity.  A lot of government ads relate to social messages concerning health, education, etc.  TV still remains the primary mode of disseminating these messages to the citizens of India and stopping these ads is not in public interest,” it added.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/go.jpg?itok=5a5TqwGa
Malaysia-based Astro woos Tamil diaspora with more HD content

Malaysia-based Astro has added more Tamil HD content on the platform including Zee Tamil HD, Star Vijay HD, Colors Tamil HD. The Chakravarthy Pack will be offering premium content to over 300,000 Tamil households in Malaysia.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/delhi.jpg?itok=fyK7-BTY
TV Today Network cites tepid growth, less revenue for discontinuing Delhi Aaj Tak

Recently, TV Today Network announced that the transmission of its Hindi news channel Delhi Aaj Tak (DAT) will be discontinued from the midnight of 30 June 2020. Speculations on the reasons for the closure were rife.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/red.jpg?itok=HlbErxHr
Industry needs to handhold to come out of this crisis

The film and television producers are gearing up to restart shooting in the wake of guidelines issued by the Maharashtra government and the easing of lockdown restrictions. Film and TV post-production activities in Tamil Nadu, Kerala, Karnataka and Telangana have also resumed, albeit with...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/ashok.jpg?itok=8SblLKPX
Film, TV directors' association requests Maharashtra govt for changes in shooting guidelines

MUMBAI: The Indian Film & Television Directors’ Association (IFTDA) has sent a letter to the Maharashtra government seeking the removal of certain clauses in the guidelines for resuming shooting of films, OTT shows, and television serials as they are difficult to be adhered to. Chief minister...

Television Production House Film Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/jagdish.jpg?itok=Q19phizl
  •  
The Zoom Studios announces Intertainer 2020, India’s ultimate digital hunt for the best entertainer on internet’

As India continues to practice social distancing and safety measures amidst the COVID-19 pandemic, the digital world has paved itself to be an enabler to continue with our social lives, connecting with the outside world and also serving a creative platform for many budding talents.

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/news18.jpg?itok=JOVij5lL
News18 India lines-up exclusive interview with Defence Minister on 2nd June @4PM

New Delhi: As the Modi government completes the first year of its second-term, Defence Minister Rajnath Singh will speak about the major decisions taken by the government in the last one year in an exclusive interview with News18 India.At a time when India is battling to contain the spread of COVID...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/asianet.jpg?itok=ednuCJtZ
Asianet starts airing popular serials

Prominent GEC in Kerala Asianet is back with some exciting entertainment for the audience. TV shoots which were stalled due to the Covid2019 outbreak have resumed following the guidelines issued by the government.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/studio.jpg?itok=PaZu6owM
Distressed studios ready to give concessions to producers

Huge financial losses, unbearable maintenance costs, the fear of impending rain ruining the sets... Studio owners in the country have been living with all these woes and challenges ever since the lockdown was imposed to curb the spread of Covid2019.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/jd.jpg?itok=YudohhRA
Producers in Maharashtra gearing up to resume shooting

MUMBAI: Producers are gearing up to resume production after Maharashtra government on Sunday gave the official sanction in this regard. The government gave green signal for the resumption of film and television shootings in non-containment zones.

Television Production House Film Production

Sign up for our Newsletter

subscribe for latest stories

* indicates required