MUMBAI: HP has joined forces with entertainment giants Universal Music and Hungama.com to launch subscription-based music service in India called HP Connected Music.

The service provides unlimited rental downloadable music free of charge for one year. This brand new service is available on selected HP notebooks with the imbedded Windows 8 launcher.

With the new range of HP consumer notebooks featuring Windows 8, consumers can now enjoy music on the move – with acess to their favourite music anywhere, anytime. HP Connected Music is available in India on selected consumer notebooks.

HP Connected Music has been introduced in India to provide HP customers exclusive content and access to Hungama.com’s and Universal Music‘s diverse catalogue which includes over 1 million songs from more than 20,000 artists from different genres inlcuding Bollywood, Devotional, Rock, Classic, Hip Hop, Jazz, Regional, R&B, Country and others.

Consumers will have access to unique content such as previews, behind the scenes, VIP events and many more, to connect with their favourite artists, including the likes of A. R. Rehman, Sonu Nigam, Priyanka Chopra, Anoushka Shankar, Euphoria and international artists like Justin Bieber, Lady GaGa, Aerosmith, Akon among others.

Speaking about the service, HP PPS India Head, Marketing Ranjivjit Singh said, “Our consumers have told us they want a seamless music experience, while using their device and this is exactly what HP Connected Music provides. Through its subscription service, it allows people the chance to explore a whole new world of music and exclusive content, while using their HP device.”