“AI is poised to revolutionise video editing and visual effects:” Workflowlabs’ Sunil Gangappa

“AI is poised to revolutionise video editing and visual effects:” Workflowlabs’ Sunil Gangappa

At Cabsat and Broadcast Asia, Workflowlabs garnered significant interest from visitors.

Sunil Gangappa

Mumbai: In the dynamic world of media and entertainment, staying ahead means embracing cutting-edge technology. Workflowlabs, with its expert engineering team boasting decades of experience, leads the way in innovation. Their solutions are designed to tackle the unique challenges of the industry, offering products like the Fusion Asset Management System for seamless media organization, Nitro Video Servers for top-tier video performance, Newsflow Media Gathering System for efficient news production, and the versatile Cobalt Transcoder for flawless media conversion. Workflow Labs is redefining productivity and efficiency, ensuring media professionals can deliver exceptional content with ease.

Indiantelevision.com in conversation with Workflowlabs co-founder Sunil Gangappa delved into a range of discussions from their experience at CabSat Dubai and Broadcast Asia to the evolving needs of Indian broadcasters and more…

Edited Excerpts:

On your experience at CabSat Dubai and Broadcast Asia in Singapore this year

At Cabsat and Broadcast Asia, Workflow labs garnered significant interest from visitors. The standout feature was the Workflowlabs Fusion AI module, which accelerates automated media enrichment. Its seamless integration and efficiency captivated attendees, making it a highlight of the event.

On Workflow Labs, including its various offerings for the media and entertainment ecosystem, the factors behind its success, and the reactions of global majors to this success.

Workflowlabs has rapidly gained traction, serving customers across multiple countries in South East Asia and the MENA region. Our success is attributed to our comprehensive media lifecycle management, which covers ingest, automation, media management, and archival processes.

By providing end-to-end solutions, Workflowlabs ensures seamless handling of media content from acquisition to preservation. Our commitment to excellence and efficiency resonates with clients, making us a trusted partner in the industry.

On the major advancements that you see in technology for the media & entertainment ecosystem in the next three years

The convergence of AI, machine learning, and cloud technologies is set to revolutionise the media industry. This pivotal moment represents a significant shift in overall technology, and Workflowlabs is thrilled to be at the forefront of this transformation.

Our commitment lies in embracing AI within our solutions. By harnessing the power of artificial intelligence, we aim to deliver cutting-edge solutions that optimize every facet of media management. From content ingest to seamless automation, intelligent media management, and efficient archival processes, Workflowlabs is dedicated to elevating industry standards.

On the other applications that you have seen or predicted could be automated with AI in the media & entertainment industry, with generative AI, AI dubbing, AI anchors making rounds in the media & entertainment ecosystem

AI is poised to revolutionise video editing and visual effects. In the past, artists’ creativity was constrained by technology, but now, with AI, they can bring their exact visions to life.

On the evolving needs of Indian broadcasters, particularly in news and live sports workflows, and the ways you are meeting those demands

In the past, advertisements were primarily limited to linear TV. However, with the rise of OTT platforms and web applications, television now offers multiple avenues for content monetisation. Workflowlabs provides an extensive ad replacement solution that caters to these evolving needs.

On the challenges that you see the media & entertainment industry faces and how can your company help overcome those challenges

The exponential growth in media content production, coupled with the escalating risk of malware attacks, presents significant challenges in managing and securing media assets. Workflowlabs aims to be a leader in media management and archival solutions, placing a strong emphasis on security.