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Mindshare's Anita Kotwani on balancing data and instincts for creative campaigns

The marketing world is currently standing at the intersection between data and creativity, mulling on the road to traverse to prepare better communication strategies in this world of technological advancements and smarter consumers.

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AI enables personalisation in ways never seen before: ADOHM CEO Kuldeep Choudhary

Technology is evolving, data is growing, and machine learning is rephrasing the norms of the marketing world as they were known for ages. Automated tools powering the basic structure of online marketing, and to some extent traditional as well, are opening up a whole new world of efficient...

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Has advertising finally begun to embrace AI?

MUMBAI: Artificial intelligence (AI), a tool that uses logic to mimic the human brain, has been the buzzword in the advertising industry for quite some time now.  AI was founded as an academic discipline in the year 1956, and in the years since, the technology has experienced several waves of...

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