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ML & AI to play a key role for marketers in the third connected age: Rishad Tobaccowala

The world is now entering the third connected age and it is going to have a huge impact on various areas of advertising and marketing.

MAM Marketing MAM
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CAMM Summit 2022: Experts highlight the advantage of AI for marketers

Artificial intelligence (AI) has been a buzzword for a long time now! From content creation to customer support, AI is now everywhere. Interestingly, AI has also touched down the marketing industry.

MAM Marketing MAM
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Haptik appoints Praful Krishna as chief product officer

Jio Haptik Technologies, a conversational AI company and subsidiary of Reliance Jio Platforms has appointed Praful Krishna as its chief product officer (CPO).

iWorld Over The Top Services
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GUEST COLUMN: AI-powered influencer marketing redefining the landscape in 2022

Mumbai: From Facebook recasting itself into a metaverse to marketers executing new lines of thought for sailing through yet another year amidst the pandemic, 2021 was indeed a roller coaster year for the digital marketing industry. However, one phenomenon which flourished all through was influencer...

MAM Marketing MAM
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Jio invests $15 million in deep tech startup Two Platforms

Mumbai: Jio Platforms Ltd on Friday announced an investment of $15 million in Two Platforms Inc, a Silicon Valley-based deep tech startup founded by Pranav Mistry, for a 25 per cent equity stake on a fully diluted basis. Two will work collaboratively with Jio to fast-track the adoption of new...

iWorld e-commerce