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Mindshare's Anita Kotwani on balancing data and instincts for creative campaigns

The marketing world is currently standing at the intersection between data and creativity, mulling on the road to traverse to prepare better communication strategies in this world of technological advancements and smarter consumers.

MAM Marketing MAM
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AI enables personalisation in ways never seen before: ADOHM CEO Kuldeep Choudhary

Technology is evolving, data is growing, and machine learning is rephrasing the norms of the marketing world as they were known for ages. Automated tools powering the basic structure of online marketing, and to some extent traditional as well, are opening up a whole new world of efficient...

MAM Marketing MAM
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Silverpush launches operations in hong kong, expands apac operations

SilverPush, the AI based marketing-technology platform powered by artificial intelligence (AI), today announced that it has opened its first office in Hong Kong, as part of its expansion plans across Asia to raise its service offerings in one of the company’s fastest growing markets.

MAM Marketing MAM
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Facebook hosts AI for social good summit, announces key initiatives

Facebook has announced a host of initiatives dedicated to delivering social and inclusive growth by harnessing the power of emerging technologies led by Artificial Intelligence (AI).

iWorld Social Media
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Isobar launches AI-powered mobile campaign for Bobbi Brown’s Primer Plus collection

Isobar India, a digital agency from the Dentsu Aegis Network stable, has collaborated with Bobbi Brown to launch its Primer Plus collection that focuses on weather-related skin concerns.

MAM Media and Advertising Ad Campaigns

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