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ML & AI to play a key role for marketers in the third connected age: Rishad Tobaccowala

The world is now entering the third connected age and it is going to have a huge impact on various areas of advertising and marketing.

MAM Marketing MAM
CAMM Summit 2022: Experts highlight the advantage of AI for marketers

Artificial intelligence (AI) has been a buzzword for a long time now! From content creation to customer support, AI is now everywhere. Interestingly, AI has also touched down the marketing industry.

MAM Marketing MAM
Haptik appoints Praful Krishna as chief product officer

Jio Haptik Technologies, a conversational AI company and subsidiary of Reliance Jio Platforms has appointed Praful Krishna as its chief product officer (CPO).

iWorld Over The Top Services
GUEST COLUMN: AI-powered influencer marketing redefining the landscape in 2022

Mumbai: From Facebook recasting itself into a metaverse to marketers executing new lines of thought for sailing through yet another year amidst the pandemic, 2021 was indeed a roller coaster year for the digital marketing industry. However, one phenomenon which flourished all through was influencer...

MAM Marketing MAM
Jio invests $15 million in deep tech startup Two Platforms

Mumbai: Jio Platforms Ltd on Friday announced an investment of $15 million in Two Platforms Inc, a Silicon Valley-based deep tech startup founded by Pranav Mistry, for a 25 per cent equity stake on a fully diluted basis. Two will work collaboratively with Jio to fast-track the adoption of new...

iWorld e-commerce