Specials

Guest Column: Tech trends & their ability to change the game in 2018

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/01/27/bhawna.jpg?itok=Zvjpj2RX

Whether you’re a fan of technology or merely sifting through the massive puddle of everyday innovations, you can’t help but wonder at the developments that lie in the future. The world we live in has changed from “is it possible” to “how better can it get” with smartphones and technology changing the way consumers purchase and utilise services.

Although several e-commerce companies were successful in coping up with the changes in tech trends in 2017, it’s now time to look ahead and strategise to tackle the upcoming challenges of 2018.

Here are some of the key trends in the e-commerce and technology space that might be a game changer in 2018:

Cryptocurrencies and blockchain

The use of cryptography in currencies to create alternative digital assets is the latest trend everyone is talking about and it would be interesting to see how it changes the scenario of asset development in 2018. Bitcoin, being the most notable crypto currency, has become a global phenomenon but at the same time a lot of people are still trying to understand its impact better. 2018 could focus on the creation of the next level of software and products based on the concept of blockchain across various industries, including cybersecurity, healthcare, financial services and more for a larger impact across the globe.

Interactive content

In 2018, too, brands need to continue to dive into creative storytelling to drive conversions and differentiate. With Facebook’s recent announcement of prioritising friends over publishers, brands are more likely to adopt interesting content strategies that drive shareability to stay competitive. While original content is the key, curated content in the forms of recommendations, reviews and expert opinions along with outstanding video content will make the audience come back.

Improved and better use of artificial intelligence (AI)

In 2018, use of machine learning and artificial intelligence is expected to broaden horizons and move ahead of just automating our daily activities. The use of AI for personal interaction, self-perception and brain simulation and understanding and predicting consumer behaviour better could be one of the biggest trends of 2018. It would be interesting to see how many leading digital brands leverage the power of machine learning to unlock its potential.

Voice search and personalisation

It has been reported that approximately 40 per cent of millennials have used a voice assistant prior to making a purchase. Furthermore, with precise utilisation of the voice search feature with developed preference for local languages and accents, consumers and ecommerce retailers both are bound to reap its benefits this year. The well-informed user of 2018 need not be taught about what is right and what is wrong. The changing trends rather induce the brands to focus on personalised experiences instead. Helping the users to do the same things in a better manner and easing the reach of what users want is what would define the trend of customisation in 2018.

The author is the CEO of Gadgets 360. The views expressed are personal and Indiantelevision.com may not subscribe to them.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/ibc.jpg?itok=NvL42hwE
IBC19, Amsterdam: 'Red Bee Media builds hybrid media cloud environment with Cisco and 7fivefive'

MUMBAI: Red Bee Media has been working with Cisco and 7fivefive to create a sophisticated media centric hybrid cloud environment, designed to streamline media production, playout, media processing and distribution services for global broadcast customers. As one of the world’s leading managed...

Specials IBC
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/05/watch.jpg?itok=XpcWrvct
65% of south India tuned into TV news channels on Counting Day

The much-awaited general election results were declared on 23 May, and the media platforms have seen one of their highest peaks in recent times.

Specials Elections 2019
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/31/timesinternet.jpg?itok=-mLhC8K1
Times Internet sees 133 million users on Election Results Day

Times Internet, India’s largest digital products company, was the preferred choice of users for news and content on 23rd May, the date of the announcement of the 2019 General Election results.

Specials Elections 2019
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/30/election.jpg?itok=qjPbQzqX
India Today Group dominates Elections 2019

The India Today Group's gold standard of journalism was backed by Ground reporting, accurate exit polls, state-of-the-art roving studios from the ground and election intelligence tools to capture the largest democratic exercise in all its flavours.

Specials Elections 2019
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/modi.jpg?itok=lFxjc096
BJP’s return to power signals positive roadmap for digital brands and agencies

After a highly intense political show that ran over several months, the ruling Bharatiya Janata Party (BJP) has once again staked its claim to the central power within the country with Prime Minister Narendra Modi expected to reign his second term.

Specials Elections 2019
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/election_0.jpg?itok=-Hzsw-iv
2019 Election results: Top media execs welcome PM Narendra Modi’s second term

Prime Minister Narendra Modi-led National Democratic Alliance (NDA) is on its way to a landslide victory in the 2019 election, with margins bigger than the 2014 one. The party’s win proved all exit poll predictions true. While the BJP-led NDA has already crossed 300 seats, the opposition party...

Specials Elections 2019
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/election.jpg?itok=ZMcGsZ64
General Elections 2019: BJP leads with more than 50% seats

After months of high-octane campaigning and controversies, the D-day deciding the fate of over 8000 candidates who participated in Lok Sabha 2019 elections of India, across 542 constituencies, is here.

Specials Elections 2019
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/09/gonews.jpg?itok=xUYxJZ8X
GoNews ties up with APN For Election Day 2019

India's first App-based television news channel, GoNews, and satellite TV news channel, APN, have decided to pool together their resources to cover the results of General Elections 2019.

Specials Elections 2019
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/09/connect.jpg?itok=T6L3CmIf
ConnecTechAsia - The Region’s TMT Platform for Networking and Business Intelligence Under One Roof

With transformation at the top of their agenda, business leaders are meeting at ConnecTechAsia, held in Singapore from 18 – 20 June 2019, to showcase and discover the latest technologies that promise to ready businesses for the future.

Specials Event Coverage Occasions

Sign up for our Newsletter

subscribe for latest stories