Mumbai: The 3rd edition of Indian Digital BrandFest 2023 kicked off and had brands, advertisers, and tech platforms discuss all these trends and more. The summit looked at the latest trends driving the change in consumer behaviour and how it has impacted the industry’s growth.
Whether it was a boom in influencer marketing or the popularity of short-video platforms, brands did not hesitate to jump onto the digital bandwagon to up their marketing game. So Indiantelevision.com is taking this opportunity to bring a host of industry experts together under one roof to discuss all these new trends shaping the future.
One standout moment at Indian Digital BrandFest this year was the experiential section led by WPP / GroupM emerging tech lead Niraj Ruparel, alongside BeLive CEO & co-founder Kenneth Tan and speaker from Nestle India head of media Gazal Bajaj. Together, they orchestrated an unforgettable experience that pushed the boundaries of innovation.
Ruparel harnessed the lightning-fast speeds of 5G, integrated mind-bending functionalities of a live commerce platform, and curated a precise, immersive, and engaging shopping experience, culminating in the ultimate extravaganza.
Overall, a great panel discussion combined thoughtful planning, engaging content, effective moderation, and respectful dialogue to create a meaningful and memorable experience for both panellists and attendees.