MUMBAI: GroupM, the media investment group of WPP, today announced their advertising expenditure (adex) forecasts for 2020. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2020, India will continue to top the list as the fastest-growing major ad market in the world. TYNY forecasts...
MUMBAI: Wavemaker announced the appointment of Ajay Gupte as chief executive officer for Wavemaker, South Asia. Gupte who is currently COO of Wavemaker India, takes over from Kartik Sharma who steps down to pursue other opportunities in the industry. He will continue to be based out of Wavemaker...
2019 was a mixed bag of opportunities and challenges for the advertising industry. Television primarily witnessed a great drop in its growth with an ambiguous first quarter because of the new tariff order and a slow final quarter because of the economic slowdown.
Mumbai: GroupM, WPP’s media investment group, will close 2019 with more than $50B in annual billings for the first time, and three GroupM agencies in the top five of global media agency networks based on billings, according to COMvergence’s projections. Mindshare, MediaCom and Wavemaker rank number...
Mindshare, India’s largest full-service media agency and part of GroupM, collaborated with Cosmic Information and Technology Ltd to launch a new voice-driven platform called ‘Audio Conferencing Bridge’ called ‘mSamvaad’.
