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Mumbai: Essence, a global data and measurement-driven media agency that is part of GroupM, today announced that it has been awarded integrated media agency of record duties for beauty and personal care e-commerce platform Purplle in India. Led out of Mumbai, Essence’s mandate will include strategy...
MUMBAI: The Covid2019 pandemic has triggered a definite shift in the consumer and business landscape. The advertising and marketing industry has had to quickly adapt to the new normal, realigning monies and deploying new tools and tactics to connect with audiences; in this regard, digital ecosystem...
NEW DELHI: Personal care brand Mamaearth has appointed Essence, part of GroupM, as its integrated media agency. The account will be managed out of Essence’s Delhi office. The agency will be responsible for media planning and activation for Mamaearth’s brand building and awareness campaigns.
GroupM has elevated Adam Gerhart as Mindshare global CEO, effective January 2021. He brings to the role global experience with multinational brands, including a deep expertise in building innovative partnership models and new ways of leveraging media to solve business challenges.
NEW DELHI: Digital advertising will have a 66 per cent share globally by 2024, indicated the recently released global end-of-year forecast by Group M in the report - This Year Next Year. According to the report, digital advertising is expected to grow by 8.2 per cent during 2020, excluding US...
