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Essence launches Essence Data Health Check consulting service

Mumbai: GroupM's Essence, a global data and measurement-driven media agency, on Tuesday announced the introduction of its Essence Data Health Check (EDHC) consulting service, developed to help brands achieve effective business outcomes from their digital marketing activities by advancing audience...

MAM Marketing MAM
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GroupM elevates Arshan Saha to APAC CEO, Xaxis & specialty businesses

MUMBAI: WPP’s media investment group, GroupM on Tuesday announced that it has expanded Arshan Saha’s role to CEO of Xaxis & specialty businesses, APAC. Saha’s previous title was CEO of Xaxis APAC and in his new role, will lead GroupM’s data-driven specialty businesses including Xaxis (...

MAM Media and Advertising People
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GroupM's m/SIX wins media mandate for Nilon's

Mumbai: m/SIX, GroupM’s youngest outcome-based agency has won integrated media duties for processed food company, Nilon’s, following a multi-agency pitch. The agency will drive Nilon’s brand experience with its data intelligence and consumer-centric approach. Media duties include TV, print, radio...

MAM Media and Advertising Account
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Xaxis' latest ad campaign for Pizza Hut brings about surge in order volume

New Delhi: Xaxis, GroupM’s Outcome Media Company has announced that its recent voice-activated conversational ad campaign for Pizza Hut India has successfully led to a surge in order volumes and increased the customer engagement by 8.29 per cent over a period of two weeks.

MAM Marketing MAM
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Mindshare South Asia CDO Vinod Thadani moves on

Mumbai: Mindshare South Asia's chief digital officer (CDO), Vinod Thadani has stepped down from his position. Media reports suggest that Thadani is expected to join a leading rival agency soon. Thadani had joined Mindshare, the flagship media agency of GroupM, back in May 2014. In 2018, he was...

MAM Media and Advertising People

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