NEW DELHI- INCA, GroupM’s brand-safe influencer marketing solution roped in Sophia, a human-like robot from the house of Hanson Robotics as its brand ambassador. Sophia will be available as an influencer to brands in the APAC region. This is the first-ever collaboration of Sophia as a brand...
In the post-Covid2019 world, measuring the efficacy of advertising spends will become even more critical for companies as they navigate their recovery given the significant pressure of their cash flows and liquidity positions.
NEW DELHI: Several mid-size or larger markets are expected to witness a decline of more than 20 per cent in the advertising economy this year, including India, Brazil, Spain, and the MENA region, reveals the GroupM TYNY Global Mid-Year Forecast. It adds that the global advertising economy will...
MUMBAI: Consumers react more positively to television ads and around 37 per cent of consumers feel digital ads are too intrusive, reveals the recently released “Consumer Trust In Digital Marketing” report by GroupM. The report was created based on a survey of 14,000 consumers in 23 countries with...
Despite headwinds, India’s importance in global advertising increased in 2019. The forecasted 2020 growth rate of 11 per cent for India is more than twice the average rate of the top ten countries, according to FICCI-EY 2020 report.
