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Mumbai: GroupM's Essence, a global data and measurement-driven media agency, on Tuesday announced the introduction of its Essence Data Health Check (EDHC) consulting service, developed to help brands achieve effective business outcomes from their digital marketing activities by advancing audience...
MUMBAI: WPP’s media investment group, GroupM on Tuesday announced that it has expanded Arshan Saha’s role to CEO of Xaxis & specialty businesses, APAC. Saha’s previous title was CEO of Xaxis APAC and in his new role, will lead GroupM’s data-driven specialty businesses including Xaxis (...
Mumbai: m/SIX, GroupM’s youngest outcome-based agency has won integrated media duties for processed food company, Nilon’s, following a multi-agency pitch. The agency will drive Nilon’s brand experience with its data intelligence and consumer-centric approach. Media duties include TV, print, radio...
New Delhi: Xaxis, GroupM’s Outcome Media Company has announced that its recent voice-activated conversational ad campaign for Pizza Hut India has successfully led to a surge in order volumes and increased the customer engagement by 8.29 per cent over a period of two weeks.
Mumbai: Mindshare South Asia's chief digital officer (CDO), Vinod Thadani has stepped down from his position. Media reports suggest that Thadani is expected to join a leading rival agency soon. Thadani had joined Mindshare, the flagship media agency of GroupM, back in May 2014. In 2018, he was...
