GroupM and Lifesight launch India’s first online to offline attribution playbook

MUMBAI: GroupM India and Lifesight, a location intelligence platform and data company, have co-created a playbook answering key questions advertising clients have on online to offline attribution and outlining ways in which marketers can use intelligence on consumers’ online behaviors to impact...

Vote the Hell, a collaborative content piece between GroupM’s motion content group and Dish TV wins at mCube media awards

MUMBAI: ‘’Vote the Hell’’, Motion Content Group and Dish TV India’s comedy show, in association with Friday Code Private Limited, won the mCube Media Awards 2019, the premier digital marketing awards in India, in the Best Content in an Influencer Marketing Campaign – (Best Co-created Video Content...

Branded Video Rewind | BrandVid 2019 | Shemaroo | Eros International | GroupM | Bajaj Consumer Care

Groupm’s Motion content group and Banijay Asia come together to create Scripted and non-scripted content across genres

Motion Content Group, a division of GroupM and Banijay Asia, the 50:50 joint venture between world’s largest independent content creation company Banijay Group, and media veteran Deepak Dhar, has announced a first of its kind partnership for the Indian market in order to create content for TV...

Indian Film’s Marketing ad spends touched Rs. 600 crore in 2018

2018 saw a significant number of movies release across the nation.