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Mumbai: The first year after covid, 2022 has been that of exoduses and incomings, alike, for the media agency business. Not only the creative side, but the media side of the advertising industry, too, faced the backlash of the economic recession, which has directly or indirectly led to a toss-and-...
Following GroupM’s announcement of a global merger of Essence and MediaCom to form EssenceMediacom earlier this year, GroupM India has confirmed the elevations of Navin Khemka as CEO and Sonali Malaviya as chief strategy and transformation officer for EssenceMediacom South Asia.
Mumbai: Confectionery brand Monginis announced plans to launch a new campaign, "Magic every time," before the busy Christmas-New Year festive season. Featuring brand ambassador Ayushmann Khurrana, the 360-degree campaign, "Magic every time," has been conceived and created by 82.5 Communications....
The 18th edition of Marketing Conclave (Marcon), presented jointly by the Internet and Mobile Association of India (IAMAI) and WebEngage, wrapped up on Monday at Taj Lands End in Mumbai, with participation from over 95 marketing gurus and more than 1,000 delegates from the marketing world.
GroupM’s MediaCom has won the integrated media mandate for Zound Industries International AB’s media operations in India. The account will be handled out of the agency’s Mumbai office.
