WPP and InMobi Group have entered into a long-term strategic partnership to build unique benefits for marketers. Leveraging the best of expertise from InMobi Group and WPP agencies, including GroupM and Kantar, the partnership aims to simplify complexity for Indian marketers.
Wavemaker and ESP Properties, GroupM’s sports and entertainment marketing agency, has collaborated and facilitated the renewal of the partnership between Paytm and BCCI for the title sponsorship rights for BCCI’s International and Domestic cricket matches at home from 1st September 2019 to 31st...
MUMBAI: Alok Kapase has joined Madison Media as account director for digital buying ending his three year-long stint at Xaxis, a part of GroupM, where he was working as group head for supply operations. Kapase has more than 8 years of experience in web and mobile advertising industry, gaming,...
MUMBAI: The Glitch, an independent creative agency under GroupM, recently created a digital campaign called #RiseUpChallenge for the brand Horlicks Protein Plus. The campaign was aimed at generating awareness about muscle health among urban consumers who are 30+ in age. Horlicks Protein+, a protein...
MUMBAI: GroupM India and Lifesight, a location intelligence platform and data company, have co-created a playbook answering key questions advertising clients have on online to offline attribution and outlining ways in which marketers can use intelligence on consumers’ online behaviors to impact...
