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Mediacom wins media mandate for Ozone Overseas

MUMBAI: MediaCom India, a GroupM media agency, has bagged the media mandate of Ozone Overseas, an integral part of Ozone Enterprise group that offers Architectural Hardware solutions. The mandate was awarded after a multi-agency pitch and will be handled out of MediaCom’s Gurgaon office. The media...

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62 % of urban internet users research for products online before purchase: GroupM & Amazon report

Mumbai: Consumer behaviour and purchase patterns have undergone a drastic change over the last year. Around 62 per cent of urban internet users now prefer to research for products online, before making any purchase, according to the first-ever Search Advertising Playbook released by GroupM and...

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WPP launches global data company Choreograph

MUMBAI: WPP has launched its new global data consultancy arm Choreograph, to help clients realise the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape.

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Indian ad industry to grow by 23.2% to reach Rs 80.12 cr in 2021

NEW DELHI: The Covid2019 pandemic set off a tectonic shift in media investments in 2020; from user behaviour to how businesses did their marketing, everything faced a massive upturn. People got more health-conscious, business became digital savvy, and this new order occasioned a reshuffle in the...

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AI-led Xaxis Creative Studios to boost impact of digital ads in India

NEW DELHI: Outcome Media Company and GroupM’s advanced programmatic arm Xaxis has rolled out its programmatic creative services solution, Xaxis Creative Studios (XCS), in India. With full-service in-house creative capability, XCS' team of designers, producers, developers, and animators will help...

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