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Mumbai: Xaxis, GroupM’s outcome media specialist, on Thursday announced the elevation of Dimpy Yadav as general manager of Xaxis India. She will be based out of Gurugram and will report to GroupM India president of data, performance, and digital products Atique Kazi. In this new role, Yadav will be...
Mumbai: Consumer sentiment ahead of the festive season remains positive with 50 per cent of consumers likely to increase their festive spends this year. Digital channels will continue to be crucial to the purchase decision with a whopping 80 per cent consumers’ journeys being ‘digital’ influenced,...
Mumbai: The online retail market in India is set to rise three folds in the next four to five years, majorly driven by under-penetrated categories like grocery, education, and health, as per a new study conducted by MMA India and GroupM. Online video spends have seen the highest growth rate of 46...
Mumbai: m/SIX, GroupM’s youngest outcome-based agency has bagged the digital media mandate for Parag Milk Foods. The account will be handled out of m/SIX’s Mumbai office. The mandate includes paid search, display, video, OTT, programmatic & e-commerce duties and the agency will drive a through...
Mumbai: GroupM's Essence, a global data and measurement-driven media agency, on Tuesday announced the introduction of its Essence Data Health Check (EDHC) consulting service, developed to help brands achieve effective business outcomes from their digital marketing activities by advancing audience...
