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Mamaearth assigns media mandate to Essence

NEW DELHI: Personal care brand Mamaearth has appointed Essence, part of GroupM, as its integrated media agency. The account will be managed out of Essence’s Delhi office. The agency will be responsible for media planning and activation for Mamaearth’s brand building and awareness campaigns.

MAM Media and Advertising People
Mindshare names Adam Gerhart as global CEO

GroupM has elevated Adam Gerhart as Mindshare global CEO, effective January 2021. He brings to the role global experience with multinational brands, including a deep expertise in building innovative partnership models and new ways of leveraging media to solve business challenges.

MAM Marketing MAM
Pure-play digital media owners to enjoy 61% of overall ad revenues in 2021: GroupM

NEW DELHI: Digital advertising will have a 66 per cent share globally by 2024, indicated the recently released global end-of-year forecast by Group M in the report - This Year Next Year. According to the report, digital advertising is expected to grow by 8.2 per cent during 2020, excluding US...

MAM Media and Advertising People
Great opportunities for BFSI, hygiene brands in rural India: Report

Consumers in rural India are increasingly concerned about health, safety, and future well-being, especially of the chief earners in their families, shifting their focus to better financial planning, revealed the recent Rural Covid Barometer Report, released by Kantar in partnership with GroupM’s...

MAM Marketing MAM
IPL team sponsorship crosses ₹ 500 cr mark this year, GroupM’s ESP Properties

NEW DELHI: ESP Properties, the entertainment, and sports division of GroupM  cited that the IPL 2020 sponsorship crossed the ₹ 500 cr mark this season. IPL finally made its comeback a little later than the usual schedule, causing a storm within the sponsors, fans, and players. Even though the...

MAM Marketing Brands

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