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WPP to launch two co-location campuses in India

MUMBAI: As part of its global growth strategy, WPP will invest in two co-location campuses in India. The roll-out will commence with more than 3,800 people moving into a new Mumbai campus in late August, while a Gurugram campus will be set up next year. All co-locations will support the WPP...

MAM Media and Advertising AD Agencies
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Mirum CEOs Hareesh Tibrewala & Sanjay Mehta on digital solutions and modern CMOs

Mirum, the borderless agency from the WPP network is on a venture to transform the digital marketing scenario of India into an experience-led domain led by great technological interventions. Earlier known as Social Wavelength, before WPP acquired it in 2014, the agency, under the astute leadership...

MAM Media and Advertising Digital Agencies
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WPP announces proposed sale of 60 per cent of Kantar to Bain Capital

MUMBAI: One of the world’s largest advertising agencies, WPP, announced on Friday that it has entered into an agreement to sell 60 per cent stake in Kantar to US-based private equity firm Bain Capital. After severe turmoil in the last two years, especially after founder Martin Sorrell’s departure,...

MAM Media and Advertising AD Agencies
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WPP acquires AQuest

WPP today announces the acquisition of a majority stake in Italian technology-driven creative agency, AQuest.

MAM Media and Advertising Digital Agencies
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Accelerated growth sees Amazon crowned 2019’s BrandZTM Top 100 Most Valuable Global Brand

With little sign of a slowdown in growth, Amazon has become the world’s most valuable brand, according to the 2019 BrandZTM Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar at the New York Stock Exchange.

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