Specials

Mipcom Online Plus attracts sizeable Indian presence

One of the first major syndication markets to be launched virtually

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/10/14/mipcom.jpg?itok=bEOXMsbH

MUMBAI: Mipcom began its virtual edition of the annual content syndication get together on 12 October. Titled Mipcom Online+, it is based on a high end artificial intelligence driven platform called Grip, developed by a sister tech firm under Relx group, of which organiser Reed Midem is a part.

The virtual exhibition has proved to be a smash hit with more than 6,000 professionals – including 800 virtual exhibitors and 26 country pavilions – and 2,200 buyers participating virtually from 100 countries.

Reed Midem was initially considering to run both digital and physical versions in Cannes like it has done for decades, but dropped the idea because of the continuing Covid2019 menace. It pivoted quickly and, over a month, attracted sizable participation – probably the most by a trading market in its online avatar in 2020.

Read more news on Mipcom 

“We are very pleased to be receiving strong support from the industry which is quite excited about meeting online in the current international environment when meeting in person from around the world is not yet possible,” said Reed Midem TV division director Laurine Garaude. “We are, of course, sad not to be meeting in Cannes for the 36th Mipcom. But we are also excited about the new Mipcom experience that we are creating online.”

Mipcom Online Plus has attracted several initiatives and partners such as Korea Country of Honour, A&E Networks, Nippon TV, Sony and Televisa.

The highlight of this year’s edition is the continued presence from the Services Export Promotion Council (SEPC) virtual pavilion, with more than 12 companies coming under its umbrella and taking advantage of the cost benefits it offers.

“Mipcom is one of the important markets we have identified to help push Indian entertainment exports,” says SEPC chairman Manek Dawar. “We wanted to be aggressive, but we will wait for next year’s edition in Cannes and really fire on all cylinders.”

SEPC has roped in content export veteran Hirachand Dand to spearhead its entertainment division. The online SEPC initiative is being headed by SEPC deputy director general Abhay Sinha.

Overall, more than 70 executives from India’s media and entertainment sector – covering TV, TV production, animation, distributors of TV shows and films, dubbing services – are taking part in Mipcom Week which is slated to end on 16 October. However, the platform will be open for screenings, virtual meetings, networking and matchmaking till 17 November.

“I am really delighted with the India presence at Mipcom Online Plus,” says India, Pakistan, Sri Lanka, Bangladesh representative Anil Wanvari. “Content syndication and trading has been at a low because of Covid2019. For many companies it is a crucial revenue stream. I am really hoping the next few days and weeks will help kickstart this engine for India’s content folks.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/itv-nt-awards-3.jpg?itok=5i_c8aDu
NT Awards announces its jury

NEW DELHI:Indiantelevision.com’s unique summit and award property that honours the crème de la crème of the television news industry is all geared up for its 2020 edition. Scheduled to be held over two days – 29-30 October 2020 – the News Television (NT) summit will focus on the overall industry...

Specials Event Coverage News Television Summit
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/15/tv.jpg?itok=SAYrFUFf
TV viewership up in European market, existing formats adapt to new normal

With shelter-at-place directives in effect, TV consumption has gone up globally. Along with an uptick in the number of viewers, viewing time has also increased during the Covid2019 crisis.

Specials Event Coverage Mipcom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/auto-desk.jpg?itok=eDxaqPUg
Industry leaders to discuss tips on enhancing virtual shopping experience in new normal

NEW DELHI: It’s no new news that the impact of Covid2019 has been massive on digitisation and virtual properties. With people stuck at home, everything from studies to work, to shopping has moved online and this has given the e-commerce industry a once-in-a-lifetime opportunity to get new consumers...

Specials Event Coverage Occasions
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/07/ficci.jpg?itok=DCBtJjhj
FICCI - Cyril Amarchand Mangaldas releases FICCI Frames ‘Entertainment Law Book 2020’ Report

Federation of Indian Chambers of Commerce and Industry (FICCI) and Cyril Amarchand Mangaldas, today released ‘Entertainment Law Book 2020’ report. The report highlights regulatory developments in the field of TV broadcasting and distribution, music, radio, filmed entertainment, and other segments...

Specials Event Coverage Ficci Frames
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/23/nepa.jpg?itok=RoQ0G9Yv
Research is important while creating content: Nepa India

MUMBAI: Research is a key ingredient before the launch of any product or brand. And creating content is nothing without appropriate research about the audience and their choices, explains Nepa India managing director Esha Nagar while giving a presentation at the fourth edition of The Content Hub...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/19/content.jpg?itok=4mbPkOgp
Spontaneity, gut feeling are fundamentals of my direction: Badhaai Ho director Amit Sharma

MUMBAI: The director is like the manager of a film who brings talent under one roof and extracts it to create good content, said film director and producer Amit Sharma while addressing fellow and budding content creators at the fourth edition of The Content Hub 2020 organised by indiantelevision....

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/16/mrinal.jpg?itok=i2CPPY0K
Supernatural genre gives writers most creative liberty

Writers of the popular TV show Naagin, Mukta Dhond and  Mrinal Jha, explored the scope of the supernatural genre at The Content Hub 2020 organised by indiantelevision.com. Dhond said that the most exciting thing about fantasy is that it gives creative liberty to writers. As they say, anything is...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/16/sameer-nair.jpg?itok=2JzVVlne
Applause Entertainment’s Sameer Nair on digital content creation, self-regulation and creative freedom

Creativity, freedom of expression, self-regulation and content quality are some of the factors that come into play for digital platforms. These topics were addressed in a fireside chat between House of Cheer founder and CEO Raj Nayak and Applause Entertainment CEO Sameer Nair, at Indiantelevision....

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/14/sooni.jpg?itok=g3qZuuEr
It's the golden age of content: Sooni Taraporevala

MUMBAI: Sooni Taraporevala, an Indian screenwriter, photographer and filmmaker best known for her work in Mississippi Masala, spoke on ‘The Golden Age of Content’ at The Content Hub 2020 organised by indiantelevision.com.

Specials Event Coverage Content Hub

Sign up for our Newsletter

subscribe for latest stories

* indicates required