Regulators
Report on Shemaroo

What are the key rules for OTT platforms under new guidelines?

The government has unveiled a three-tier redressal mechanism.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/02/26/netflix.jpg?itok=sTI9IzNB

KOLKATA: Over the last couple of months, there were numerous speculations about regulation of OTT content in India. After hinting for the last two-three weeks that the Centre is working on the process of framing guidelines for the OTT platforms, it has unveiled on Thursday the new set of rules in a press conference held by minister of information and broadcasting Prakash Javadekar, IT minister Ravi Shankar Prasad.

“We have decided to have a three-tier mechanism for OTT platforms. OTT and digital news media will have to disclose their details. We are not mandating registration, we are seeking information,” Javadekar said.

On the first level, the OTT platforms will need to establish a grievance redressal mechanism, and  appoint a grievance redressal officer based in India, who shall be responsible for the redressal of grievances received by it. These streaming services will have to display the contact details related to its grievance redressal mechanism, the name and contact details of its grievance redressal officer, prominently at the grievance portal formed by the ministry of information and broadcasting (MIB) and an appropriate place on its website or app.

At the next level, there will be a self-regulatory body headed by a retired judge of the Supreme Court or high court, who shall be appointed from a panel prepared by the ministry, and have other members, not exceeding six, being experts from the field of media, broadcasting, technology and entertainment.

MIB will formulate an oversight mechanism. It shall publish a charter for self-regulating bodies, including codes of practices. The ministry will also establish an inter-departmental committee for hearing grievances. 

Under the Code of Ethics, the OTT players cannot show any content which is prohibited under any law or has been prohibited by any court. They are also asked to exercise due caution and discretion in relation to the content which affects the sovereignty and integrity of India, threatens, endangers or jeopardises the security of the state and is detrimental to India’s friendly relations with foreign countries.

As part of the new guidelines, the OTT platforms will have to classify the content into five age based categories- U (Universal), U/A 7+, U/A 13+, U/A 16+, and A (Adult). Platforms would be required to implement parental locks for content classified as U/A 13+ or higher, and reliable age verification mechanisms for content classified as “A”.

In addition to that, they will have to take into consideration India’s multi-racial and multi-religious context and exercise due caution and discretion when featuring the activities, beliefs, practices, or views of any racial or religious group.  

Along with that, the platforms will prominently display the classification rating specific to each content or programme together with a content descriptor informing the user about the nature of the content, and advising on viewer description (if applicable) at the beginning of every programme enabling the user to make an informed decision, prior to watching the programme.

On Wednesday, the Internet and Mobile Association of India (IAMAI) said its streaming service members were dismayed over the government's plan to formulate guidelines without consulting stakeholders. When Javadekar was asked if there will be any dialogue, he said the MIB held consultations in Delhi, Mumbai and Chennai over the last one and half years wherein OTT players had been urged to develop “self-regulatory mechanism” but nothing significant came of it.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/10/trai.jpg?itok=O1-zWB5V
TRAI extends deadline for submissions in satellite-based connectivity paper

New Delhi: The Telecom Regulatory Authority of India (TRAI) has extended the deadline for stakeholders to submit their suggestions on satellite-based connectivity for low-bit rate applications to 23 April.

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/22/img_22032021_111059_800_x_800_pixel.jpg?itok=Re5jbzxQ
Cinematograph (Amendment) Bill, 2021 in the works to curb piracy

New Delhi: The media and entertainment industry is losing substantial revenue due to film, video, music and online piracy, Union information and broadcasting minister Prakash Javadekar has informed the Parliament. To curb this threat, the government is planning to introduce Cinematograph (Amendment...

Regulators I&B Ministry
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/17/img_17032021_185834_800_x_800_pixel.jpg?itok=eaHqfxOe
‘No proposal with MEITY to appoint a regulator for social media

KOLKATA: Amid the babel over increased regulation of social media in the country, the government has revealed there is no proposal with the ministry of electronics and information technology (MEITY) to appoint a regulator for social media.

Regulators I&B Ministry
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/16/ib.jpg?itok=O2TbZte0
Parliamentary panel questions legality of new digital media rules

KOLKATA: The parliamentary standing committee on information and technology grilled officials from the ministry of information and broadcasting (MIB) and the ministry of electronics and information technology (MEITY) on the new rules for monitoring over-the-top (OTT) platforms, digital media and...

Regulators I&B Ministry
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/15/trai.jpg?itok=_o95ysxj
TRAI seeks suggestions to make satellite broadband services affordable

The cost of satellite broadband services continue to remain on the steeper end in the country, posing a major challenge to its wide adoption by the end users. The issue has been taken up by India’s telecom regulator, which is now looking for ways to drive down the rates of satellite broadband.

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/12/2.jpg?itok=WeTelpze
New digital media rules to bring level playing field: Parliamentary panel

The parliamentary standing committee on IT has said that the new digital media rules under the IT Act will bring a level playing field for all media categories. However, the panel headed by Shashi Tharoor also mentioned that more initiatives are required, according to media reports.

Regulators I&B Ministry
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/12/pj.jpg?itok=xv5R2TjL
Prakash Javadekar meets with Digital News Publishers Association

Information and broadcasting minister Prakash Javadekar on Thursday held a meeting with the Digital News Publishers Association (DNPA) to discuss new rules for digital media.

Regulators I&B Ministry
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/10/hc.jpg?itok=FwNffRpB
Delhi HC issues notice to Centre on plea challenging new IT rules

The Delhi high court on Tuesday issued notice to the central government in a plea challenging the new rules framed under Information Technology (guidelines for intermediaries and digital media ethics code) Rules 2021.

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/09/trai.jpg?itok=RyDpvsth
Broadcasters write to Bombay HC requesting timely verdict on NTO 2.0 case

KOLKATA: Broadcasters have lodged an application before the Bombay high court requesting speedy pronouncement of verdict in the amended new tariff order (NTO 2.0) case. The petitioners have mentioned that detailed arguments on the case were heard in September-October 2020. Subsequently, the...

Regulators TRAI

Sign up for our Newsletter

subscribe for latest stories

* indicates required