TRAI intensifies efforts to overhaul TV audience measurement & ratings system

TRAI is looking to find possible solutions through a hackathon

MUMBAI: Stepping up efforts to improve India's television audience measurement and ratings system, Telecom Regulatory Authority of India (TRAI) last week invited sealed limited tenders for organising a Hackathon. Hackerearth, Internet and Mobile Association of India (IAMAI), Persistent Systems Ltd and Mettl were the four companies listed in the sector regulator's limited tender.

TRAI said it intends to engage a reputed agency for the purpose of conducting a hackathon “to find out the possible solutions” for TV audience measurement and ratings in India, the mandate for which currently rests with BARC India.

The eligible bidders shall conduct the hackathon on behalf of TRAI, covering all the technical, management, logistics and marketing aspects of it. The event will be conducted in two phases: online and offline.

The online phase will be open for participants across India for submitting idea/synopsis based on the TRAI's objective. The shortlisted candidates will be invited to participate in phase-II, which will be offline. In this phase participants will build on their ideas in a 36-hour Hackathon in Bengaluru and present their final solutions.

While the tender was floated on 9 August, the last date for receipt of the order is 16 August. As per the regulator’s instructions, the successful bidder shall complete the Hackathon within a period of 45 days from the date of award of work.

The role of hire /selected agency in the Hackathon would be as follows:

· Organise and execute the hackathon

· Assisting TRAI in defining problem statement

· Provide platform for hackathon

· Develop hackathon webpage for registration and submission of ideas

· Arrangements for publicity of hackathon through different mediums including social media

· Identification, coordination and inviting participants/teams for hackathon

· Evaluate the ideas submitted in phase-I

· Invite and co-ordinate all participants/teams shortlisted in phase-I for

· Participating in phase-Il

· Organise the on-ground logistics for Phase-Il

· Identify jury members from the industry

· Assist TRAI in evaluating and judging the final solutions to the problem statement in phase-Il.

In December 2018, TRAI issued a consultation paper on "Review of Television Audience Measurement and Ratings in India" seeking comments from the stakeholders.

In addition to that, Open House Discussions (OHDs) on the consultation paper were conducted in New Delhi and Mumbai.

Stakeholders in their written comments and during OHDs highlighted issues related to the development of technological solutions for TV audience measurement without manual intervention.

Latest Reads
I&B Ministry warns Jammu & Kashmir DPOs against carrying unauthorised channels

MUMBAI: The Ministry of Information and Broadcasting (MIB) has issued a warning to MSOs and cable operators in Jammu and Kashmir. In a communication issued by joint secretary Vikram Sahay, it has unequivocally asked them to cease transmitting unauthorised channels on their cable TV networks and...

Regulators I&B Ministry
TRAI report: Broadband sector saw growth of 36.52% in 2019

MUMBAI: TRAI in its annual report has stated that in the last ten years a substantial number of HD pay television channels have been launched by broadcasters. As on 31 March 2019, there are a total of 99 operational HD channels. Let’s have look at detailed description below: Internet and Broadband...

Regulators TRAI
Bombay HC grants no interim relief in IBF's NTO case; matter posted for 22 Jan

MUMBAI: After the broadcasters moved to Bombay High Court on Monday, the high court has issued notice to the Telecom Regulatory Authority of India (TRAI) for filing response. The matter has been listed for next hearing on 22 January. No interim relief till the next hearing.

Regulators TRAI
IBF files writ petition against TRAI in Bombay High Court

MUMBAI: Amid the ongoing dispute in the broadcasting industry regarding amendments to the tariff order, the Indian Broadcasting Foundation (IBF), along with other broadcasters, has filed a writ petition in the Bombay High Court against the Telecom Regulatory Authority of India (TRAI).

Regulators High Court
TRAI backs NTO 2.0, says amendment to create level playing field

MUMBAI: The Telecom Regulatory and Authority of India (TRAI) has backed the amendments made in the New Tariff Order (NTO) claiming it to be consumer-friendly. Issuing a statement, TRAI said that it will create a level playing field for all stakeholders in the broadcasting industry. The regulator...

Regulators TRAI
Comment: Divide and rule – TRAI's way of regulating the broadcasting sector

Indian broadcasting has been going through a challenging period not just because of competition from new digital platforms and falling ad revenue but by a hyper-regulator, the Telecom Authority of India (TRAI). 

Regulators TRAI
Broadcasting and cable TV services grew marginally in Q2: TRAI

The Telecom Regulatory and Authority of India in its 2019 September-end quarter report has shown a marginal growth in the broadcasting and cable TV services with respect to the number of private satellite TV channels permitted by the government and pay TV channels as reported by broadcasters.

Regulators TRAI
NTO 2.0 will affect viability of pay TV industry: IBF

MUMBAI: The broadcast sector has expressed its shock and dismay with the latest notification from TRAI issued on 1 January 2020, amending the new tariff order (NTO) and interconnection regulations. Indian Broadcasting Foundation (IBF) believes that both the amendments will severely impair...

Regulators TRAI
India Ratings: NTO 2.0 negative for broadcasters, neutral for MSOs

MUMBAI: Credit rating agency India Ratings (Ind-Ra) & Research believes that Telecom Regulatory Authority of India’s (TRAI) amendments to the tariff and interconnection regulation are largely negative for broadcasters and neutral for multiple system operators (MSOs). The rating agency, a...

Regulators TRAI

Sign up for our Newsletter

subscribe for latest stories