Mumbai: COLORS has announced the next season of its popular stunt-based reality show, "Khatron Ke Khiladi". The season 11 which is all set for its 17 July premiere on COLORS and Voot, is produced by Endemol Shine India, in association with Maruti Suzuki and Oziva.
The latest season of the show will be promoted with robust marketing outreach across print, television, and digital. There will also be heavy promotions on the network and non-network channels. And on the social media front, the promotions will be driven through a mix of gifs, videos, quizzes, and reels featuring Rohit Shetty and the contestants, the channel said today in a statement.
The show which is titled as "Khatron Ke Khiladi Darr vs Dare" brings together 13 celebs namely, Abhinav Shukla, Sourabh Raj Jain, Sana Makbul, Vishal Aditya Singh, Anushka Sen, Aastha Gill, Arjun Bijlani, Rohit Shetty, Divyanka Tripathi, Shweta Tiwari, Nikki Tamboli, Rahul Vaidya & Varun Sood alongside Rohit Shetty who returns as the host of the season.
The new season will see a whole new breed of dare warriors performing larger-than-life stunts in the picturesque locales of Cape Town. The show's host Shetty will be seen throwing arduous challenges at the contestants like getting fired through a cannon, performing aerial acts, getting electrocuted to having face-offs with wild animals that they will have to overcome with great tenacity, it added.
Speaking on the launch, Viacom18's head - Hindi mass entertainment and kids TV network, Nina Elavia Jaipuria said, “We at COLORS continue to present differentiated and variety content to our across various genres. After our latest announcement and the newest addition, the visual-based quiz show- The Big Picture, we are thrilled to bring a new season Khatron Ke Khiladi. The exciting season of the stunt-based reality show has been shot in Cape Town with some of the biggest names in the industry. With some exceptional showcase of talent in Dance Deewane at 8 pm and a new thrilling season of Khatron Ke Khiladi at 9.30 pm, we aim to fortify our weekends and offer wholesome entertainment to our viewers.”
“Khatron Ke Khiladi has been raising the bar of adventure, action, and entertainment with each passing year and written many success stories," said Viacom18's chief content officer-Hindi mass entertainment, Manisha Sharma. "In the background of Cape Town, the new season will get bigger and better with some larger-than-life stunts featuring deadly animals that have never been seen before on the show. We are delighted to have the action expert Rohit Shetty join us for another exciting season along with 13 exceptional contestants.”
“This season of Khatron Ke Khiladi is extremely special, as 7 years ago I started my journey as the host of the show in Cape Town and we are back in South Africa for a brand-new season," Rohit Shetty said. "The thrill quotient will be at an all-time high as the new season will have some action-packed and pain-inducing stunts that the contestants will have to endure. As the beautiful Cape Town turns into a battleground, the Darr Ke Warriors will be tested and scrutinized at every step of the way and only the real warrior will survive.”
“Khatron Ke Khiladi is one of the most thrilling, exciting, and entertaining reality shows on Indian television today," said Endemol Shine India CEO Abhishek Rege. "With each passing year, Endemol Shine India has ensured that the entertainment quotient only increases. This year the stunts have been mounted on an even greater scale in Cape Town, South Africa, and have been specially designed to test the courage and fortitude of our ever-popular contestants, under the watchful eye of Rohit Shetty. All through the shoot, strict safety protocols and SOPs were maintained by everyone on set. So, prepare yourself for another season of the edge of the seat action.”
Maruti Suzuki India Ltd senior executive director - marketing and sales, Shashank Srivastava commented, “We are delighted to be a part of season 11 of Khatron Ke Khiladi. This is the third year in a row that we are partnering with Khatron Ke Khiladi and the association has only become stronger over the years. Khatron Ke Khiladi has managed to create a niche for itself and is extremely popular especially amongst the youth of our country. At Maruti Suzuki, it has been our constant endeavor to drive towards more youthful and dynamic imagery. We are also proud to associate the iconic Swift with Khatron Ke Khiladi, which since its launch in 2005 has revolutionized the premium hatchback segment in India. All-new Swift 2021 with its sporty performance, upright stance and unmistakable road presence emphasizes individuality that stands out from the crowd and has earned the warmth of nearly 2.4 million customers. Our association on the show resonates with Swift’s proposition of performance and being Limitless. We hope that the contestants of this season would bring Limitless Thrills to the viewers through their Limitless Performances on the show and make season 11 of Khatron Ke Khiladi the No.1 show on Indian Television.”
