Movies

BookMyShow traffic surges to 76% of pre-covid levels with #CinemaIsBack campaign

'Sooryavanshi,' 'Annaatthe,' and 'Eternals' sold over 2.6 mn, 1.3 mn & 700K tickets respectively.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/11/17/img_17112021_140238_800_x_800_pixel.jpg?itok=KcNlC0QR

Mumbai: Entertainment ticket booking portal BookMyShow has witnessed a hockey stick growth in user engagement, traffic and transactions almost nearing pre-covid levels on the platform within just the first ten days of cinemas opening up with a stellar film lineup including Rohit Shetty-helmed "Sooryavanshi," superstar Rajnikanth’s "Annaatthe," Marvel’s "Eternals" and Malayali superstar Dulquer Salmaan’s "Kurup."

Within the first ten days of films releasing pan-India, daily consumer traffic surged to reach 76 per cent of pre-covid levels on an average while user engagement has been steadily rising the charts already surpassing 66 per cent of pre-covid levels on the ticket booking portal. Consumers from Chennai, Hyderabad, Bengaluru, Mumbai, Delhi, Kolkata and Ahmedabad have been quickest to return back to the films contributing 48 per cent of the traffic recovery, said BookMyShow in a statement.

The boost to consumer sentiment and its recovery has been driven by BookMyShow’s campaign #CinemaIsBack – a six-month campaign to encourage audiences to relive the magic of the big screen experience all over again, with all safety measures intact. Conceptualised and executed by BookMyShow’s in-house team, the campaign aims to target entertainment-lovers across age groups, geographic restrictions notwithstanding, and social setups through various social media platforms.

"The quirky and nostalgic campaign is a visual, socially engaging and meme-based series executed on digital and social media and will be amplified across BookMyShow’s loyal customer base and potential new audiences both on the platform’s mobile app and website through mailers, push notifications along with social media platforms as also digital media," said the statement.

Additionally, as a part of the larger #CinemaIsBack campaign, BookMyShow will onboard up to 300 brand advocates to highlight the safety measures being undertaken at the cinemas and the experience of going back to theatres.

“With cinemas opening in India coupled with an exciting line up of big-budget movies that have started to hit the screens from Diwali and for the next six months, we are excited to deliver and communicate an authentic, nostalgic and irreplaceable experience through the #CinemaIsBack campaign," stated BookMyShow head of marketing Vamsi Murthy. "The success of the campaign within the first 10 days itself has been phenomenal, setting the wheels of the business in motion with a tremendous surge in traffic, user engagement, and ticket sales."

"Over the next few months, we look forward to welcoming film enthusiasts and cinephiles #BackToTheatres for a safe entertainment experience through this festive season and beyond. We are confident that the stage has been set, for a long-awaited revival of the cinema business in India with all the standard safety protocols in place," he further said.

The surge in traffic has also provided a fillip to the business with transactions for "Sooryavanshi," "Annaatthe," "Eternals," and "Kurup" skyrocketing towards a complete recovery. The much-awaited "Sooryavanshi" has been making all the right moves as it crossed 2.6 million tickets sold within the first week while "Annaatthe" (Tamil) crossed 1.3 million tickets sold on BookMyShow becoming the first film to hit the million mark on the platform after the second unlock in 2021. Dulquer Salmaan’s "Kurup" clocked a stellar 800,000 plus tickets sold within the first weekend itself.

BookMyShow contributed over 40 per cent of Sooryavanshi’s box office collections in India for the opening weekend with the film hitting a peak of 21 tickets sold per second on 6 November becoming the highest ever peak for a Hindi film on the platform. BookMyShow also clocked a stellar 52 per cent contribution for Marvel Cinematic Universe’s Eternals’ box office collections in India with the film crossing 700,000 tickets sold across languages and versions in 3D, IMAX and 4DX across cities in India on BookMyShow, it said in a statement.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/02/base.jpg?itok=gUjfBz_L
Total value of the UK screen industry rose to £11 bn in 2022

Mumbai: The value of the UK home entertainment category rose to £4.43 billion in 2022. This is inclusive of all SVoD, digital and disc sales, and rental (PEST, EST, PVoD, VoD, DVD, Blu-Ray, 4K UHD, BoxSet. This is up three per cent year-on-year (YoY), demonstrating choice and scale in a dominant UK...

Movies Hollywood
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/31/shibashish_sarkar.jpg?itok=9jamhVSJ
Hindi cinema must ensure its reach in dubbed market by appealing to larger audiences with relevant stories: Shibashish Sarkar

Mumbai: A panel discussion was held on the "Future of Cinema Distribution in India and Worldwide" on day three of the Shanghai Cooperation Organisation Film Festival in Mumbai. The session saw a discussion on various aspects of film distribution, including the impact of OTT platforms and the change...

Movies Hindi
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/28/priyadarshan.jpg?itok=m6Tl8ipk
SCO film festival to commence with the world premiere of Priyadarshan’s ‘Appatha’

The Shanghai Cooperation Organisation festival will commence on Saturday with the world premiere of the Tamil film Appatha. The film is directed by Padma awardee filmmaker Priyadarshan while Jio Studios and Wide Angle Creations are co-producers.

Movies Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/24/neerja_sekhar.jpg?itok=CmkeIjg0
SCO Film Fest to be held in Mumbai from 27-31 Jan

Mumbai: The ministry of information and broadcasting is organising the Shanghai Cooperation Organisation Film Festival in Mumbai through the National Film Development Corp. (NFDC). The SCO Film Festival is being organised to mark India’s presidency.

Movies Hindi
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/23/republic_day_0.jpg?itok=xBIX6sRl
Zee Theatre stars share their nostalgic memories of Republic Day

Mumbai: Flag hoisting on a misty, winter morning on the school grounds or huddling close to a television set to watch the Republic Day parade with loved ones are some of the most cherished memories we all recall from childhood.  Aahana Kumra who stars in Zee Theater's  Sir Sir Sarla is no exception...

Movies Hindi
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/23/mbc.jpg?itok=bN0_c8Xt
MBC renews deal with Warner Bros. Discovery

Mumbai: The Middle East Broadcasting Corporation (MBC) Group has extended its partnership with Warner Bros. Discovery (WBD). MBC Group will continue to deliver Warner Bros. theatrical titles till 2026. In addition, it will add new Cartoon Network content to its lineup. Movies will air on MBC2....

Movies Hollywood
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/20/pvr.jpg?itok=RxTMjsBQ
PVR posts consolidated revenue of Rs 9,608 mn for Q3FY23

Mumbai: PVR Ltd. reported unaudited consolidated financial results for the third quarter and nine months ended 31 December 2022. The consolidated revenue, earnings before interest, taxes, depreciation, and amortisation (Ebitda) and profit after tax were recorded at Rs 9,608 million, Rs 3,088...

Movies Hindi
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/14/sanjay_chouhan.jpg?itok=hHt6HwCm
Paan Singh Tomar writer Sanjay Chouhan passes away at 62 

Mumbai: With deep sorrow The Screenwriters Association (SWA) has informed us of the demise of their beloved screenwriter and fellow member, Sanjay Chouhan on 12 January.  He was extremely talented and devoted to his craft, and his contribution to the field of screenwriting and Indian cinema is...

Movies Hindi
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/12/uae-cinema.jpg?itok=6ezSSiif
UAE is the Next Go-To Destination For Bollywood Lovers in 2023

Both Bollywood and the UAE are synonymous with glitz and glamour. There is no better place than the UAE that embodies the dazzling, flamboyant film industry, with desi undertones and unique attractions. With a strong Indian community around and a never ending appetite for flair, it’s little...

Movies Hindi