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Will MIB crack the whip on online content: Experts debate

It's been an oft debated issue over the past few years: how does one keep a tab on free as a bird, digital sector - OTT and diigtal news platforms? With the government bringing it under the regulatory oversight of the ministry of information and broadcasting (MIB).

iWorld Over The Top Services
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Notione allies with Eventoss for integrated brand building

NEW DELHI: Eventoss Entertainment has won the digital media mandate for Notione, an Indian agro-based food and beverages brand. Eventoss will handle website, digital and social media operations and provide integrated communication services to enhance Notione’s brand visibility and strengthen its...

MAM Media and Advertising Account
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DPIIT issues clarification on 26% FDI in digital media

KOLKATA: While significant growth in media is coming from digital media consumption, the government amended the foreign direct investment (FDI) policy last year. As a part of the reform, it had announced an approval of  26 per cent FDI in digital media. However, there was a lack of clarity about...

Regulators I&B Ministry
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Vega aims to refresh cosmetic industry with SERY

Personal care appliances brand Vega has forayed into the cosmetic brand with the name SERY. The company launched its product through e-commerce channels including its own website. SERY has entered the market with an easy-to-use, stick format make-up range.

MAM Marketing Brands
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A hot cuppa instant marketing

'Just take an Uber', is the fastest way of telling, 'arrange a clean, safe, convenient, mode of transport for yourself'. Theoretically, the company and its marketers have at this moment communicated awareness, interest, consideration, preference, purchase, loyalty and even advocacy. Congratulations...

MAM Media and Advertising Digital Agencies

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