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Vega aims to refresh cosmetic industry with SERY

Personal care appliances brand Vega has forayed into the cosmetic brand with the name SERY. The company launched its product through e-commerce channels including its own website. SERY has entered the market with an easy-to-use, stick format make-up range.

MAM Marketing Brands
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A hot cuppa instant marketing

'Just take an Uber', is the fastest way of telling, 'arrange a clean, safe, convenient, mode of transport for yourself'. Theoretically, the company and its marketers have at this moment communicated awareness, interest, consideration, preference, purchase, loyalty and even advocacy. Congratulations...

MAM Media and Advertising Digital Agencies
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Social Media Dissect DM and Schbang spat revives plagiarism concerns

In the last decade, social media has changed the dynamics of the marketing landscape. But this has given rise to another big problem - plagiarism. In the latest incident, digital marketing agencies Social Media Dissect DM and Schbang got into a quarrel for allegedly plagiarising content. 

MAM Media and Advertising AD Agencies
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First Economy Wins Digital Media Mandate for Page Industries E-Commerce Businesses in India

MUMBAI: First Economy, a digital marketing and media buying agency won the digital media mandate of Jockey and Speedo. The mandate tasks the agency with invigorating their current digital journey through precision targeting on their digital portals respectively.

MAM Digital
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Esports, streaming wars, shopvertising to dominate digital media trends in 2020

Technology will continue to disrupt and reshape the digital media industry in 2020, presenting new opportunities and challenges for advertisers and media owners. While digital media will continue to grow globally, the coming of new technologies, platforms and digital touch points will force...

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