MAM

Media Minds 2 | Want to be an Indian network that travels the world: Suveer Bajaj, Pratik Gupta

FoxyMoron and Zoo Media co-founders talk about their expansion strategies

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/08/07/media_minds.jpg?itok=Ry6EV6iu

NEW DELHI: Starting a digital agency at the young age of 19 and over a dozen years later transforming into a full-fledged integrated creative and tech solution-providing network has made FoxyMoron and Zoo Media co-founders Suveer Bajaj and Pratik Gupta wise beyond their ages. The duo sat down to share their inspiring journey, thoughts on current industry trends and plans for an international expansion on the fresh episode of Indiantelevision.com’s Media Minds 2. 

Gupta said, “We started off as just wanting to do something for three months. Now, we have been at it for over twelve years. It’s been one of the most real journeys that you can think of and it’s been an absolute pleasure.” 

The duo grew the network from flagship FoxyMoron to a vast network including content studios, production house and everything else that the current digital ecosystem requires, under the umbrella of holding company Zoo Media. 

Bajaj highlighted, “We like to be a full-service agency and we like to offer our clients holistic solutions but of course the breadth of digital as an industry also kind of diversified and found areas for specialities as time progressed. So, in 2016 we spun off a creative technology company called Phosphene, which dabbled in the space of AR, VR, MR, does a little bit work with AI, ML, NLP, image recognition. In 2017, we spun off our own production house called The Rabbit Hole, In 2018, we partnered with a marketing technology company called Noesis Technology that works in the space of marketing tech; we also spun off a talent management and influencer management company called Pollen. In 2019, we spun off a small consultancy company called Doyen Oink Consulting that works, that aims to work with young companies, startups, that want to work with us as a network for our expertise. Last year, we also spun off a media company called Mammoth Media that dabbles in the space of media assets and IPs but not for brands.”

The duo, which believes that India has a great potential to be a trendsetter and leader in the martech, ad tech, and advertising, marketing space, wants to be an Indian network that goes international. “We do see international networks that come to India and consume a large chunk of the market share and while of course, we are a small drop in the ocean and it will take us generations to keep building out this vision, but we should be very excited of taking our vision to the world and becoming an Indian network that starts going from India to the world.” 

Watch the full episode here:

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/eros-group.jpg?itok=MbWcyT4D
DViO Digital to drive Eros Group’s omnichannel strategies in MENA region

Following a multi-agency pitch, Eros Group has appointed DViO Digital to drive their omnichannel strategies and plans in the MENA region.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/aesl.jpg?itok=CFGivyni
Aakash Education pushes ANTHE with a new spot

Aakash Educational Services has launched a new TV commercial on its flagship national scholarship exam, Aakash National Talent Hunt Exam (ANTHE 2020), on all major channels across languages in the country.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/homelane.jpg?itok=1FSJZAiI
HomeLane launches its first experience centre in Kolkata

Kolkata: As part of its operational scale-up, interior design company HomeLane is expanding its footprint in West Bengal. The company has launched its first experience centre in Chinar Park, north Kolkata. Spread over 2,500 square feet, the HomeLane experience centre offers potential customers and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/amjad_ali.jpg?itok=JCU6Duuo
Syed Amjad Ali moves on from Mullen Lintas

New Delhi: Syed Amjad Ali has moved on Mullen Lintas. He was serving as the president of the agency’s Delhi office since 2017. Ali was one of the founding members of the Mullen Lintas in 2015. During this time he worked on several brands such as Vistara, Honda Cars, Gionee Mobiles, Llyod, Zee TV,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/vishal-mehra.jpg?itok=rY6RqSV6
Vishal Mehra elevated to SVP 22feet Tribal Worldwide

NEW DELHI: Digital solutions agency 22feet Tribal Worldwide, from the DDB Mudra Group, recently elevated Vishal Mehra to the post of senior vice president. In his new role, he will be leading the Delhi branch for DDB Mudra Group and 22feet Tribal Worldwide, and will be responsible for digital...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/gensis.jpg?itok=VaPUge5d
Genesis BCW wins national PR mandate for IndiaFirst Life Insurance

Genesis BCW has been appointed as agency on record for IndiaFirst Life Insurance Company Ltd (IndiaFirst Life), following a multi-agency pitch.

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/deepesh_baxi.jpg?itok=urK9HoXz
Castrol India taps Deepesh Baxi as CFO and wholetime director

Castrol India has tapped Deepesh Baxi to succeed Rashmi Joshi as chief financial officer (CFO) and wholetime director, as the latter steps down from her current position on 31 December 2020.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/sway.jpg?itok=xJ4157na
Infloouhnser floats influencer marketing agency The Sway

Infloouhnser Pvt Ltd has launched a trust-building and transparent multi-layered influencer advertising and marketing agency, The Sway.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required