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Zoo Media launches DoyenOink Consulting

Zoo Media has launched DoyenOink Consulting, a transformation, and management consulting firm which leverages data intelligence, technology interventions, inventive strategic thinking and impactful communication to drive systematic solutions for business challenges across the spectrum. DoyenOink...

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FoxyMoron elevates Prachi Bali as national head - client partnerships

MUMBAI: Creative digital marketing and media solutions agency, FoxyMoron, has promoted Prachi Bali as national head, client partnerships. In this role, Bali will be handling the agency’s key client partnerships across Mumbai, Delhi, and Bangalore while continuing to retain her role as the agency’s...

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The challenges and benefits facing martech in India

NEW DELHI: Martech sounds like quite a jargonistic word to many. But, put simply, it is the tech stack run by backroom geeks in glasses who use software and web-based services to manage, automate, or execute marketing tasks and processes. Data and analytics lie at the heart of martech, giving...

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Media Minds 2 | Want to be an Indian network that travels the world: Suveer Bajaj, Pratik Gupta

NEW DELHI: Starting a digital agency at the young age of 19 and over a dozen years later transforming into a full-fledged integrated creative and tech solution-providing network has made FoxyMoron and Zoo Media co-founders Suveer Bajaj and Pratik Gupta wise beyond their ages. The duo sat down to...

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Six months of struggle but 6 golden years ahead for digital marketing

NEW DELHI: It has been stressed enough that Covid2019 has come as a catalyst for the digital marketing industry. However, this growth is not going to be visible in the immediate CAGR this year, but instead in the increasing share of the overall advertisers’ marketing pie, noted the eminent panel...

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