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The challenges and benefits facing martech in India

NEW DELHI: Martech sounds like quite a jargonistic word to many. But, put simply, it is the tech stack run by backroom geeks in glasses who use software and web-based services to manage, automate, or execute marketing tasks and processes. Data and analytics lie at the heart of martech, giving...

MAM Marketing MAM
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Media Minds 2 | Want to be an Indian network that travels the world: Suveer Bajaj, Pratik Gupta

NEW DELHI: Starting a digital agency at the young age of 19 and over a dozen years later transforming into a full-fledged integrated creative and tech solution-providing network has made FoxyMoron and Zoo Media co-founders Suveer Bajaj and Pratik Gupta wise beyond their ages. The duo sat down to...

MAM Podcasts
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Zoo Media promotes Aarushi Sethi as Director of Influencer, Creator and Talent Management Agency, Pollen

Zoo Media has promoted Aarushi Sethi as Director of the influencer, creator and talent management agency, Pollen. Zoo Media is the media network which owns 7 agency brands including the flagship digital agency FoxyMoron.  Aarushi, will be managing teams across Delhi NCR, Bombay & Bangalore and...

MAM Marketing MAM
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Zoo Media promotes Rishabh Khatter as business head of The Rabbit Hole

MUMBAI:  Zoo Media’s video content solutions agency, The Rabbit Hole has promoted Rishabh Khatter, to the business head of the agency. Zoo Media is the media network which owns 7 agency brands including the flagship digital agency FoxyMoron. Khatter in his role will be responsible for leading the...

MAM Media and Advertising People
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Six months of struggle but 6 golden years ahead for digital marketing

NEW DELHI: It has been stressed enough that Covid2019 has come as a catalyst for the digital marketing industry. However, this growth is not going to be visible in the immediate CAGR this year, but instead in the increasing share of the overall advertisers’ marketing pie, noted the eminent panel...

MAM Media and Advertising Digital Agencies

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