MAM

Sorrell, people and Sorrell speak

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/04/16/Martin_Sorrell800.jpg?itok=5o7QKLme

MUMBAI: For many advertising and brand executives – especially the senior ones in India – Sir Martin Sorrell was a pretty familiar face. Sorrell probably visited India more than any other international advertising industry executive did.

He was an indophile, knew many of his senior India professionals by first name. And he believed that the nation had depth of talent – both creative and business – like no other country did. He was so enamoured of the talent that he more often than not welcomed them into the higher executive corridors, giving them postings all over the world.  Several benefited: Ashutosh Shrivastas, Gowthaman Ranganathan, Vikram Sakhuja, Ranjan Kapur, Sonal Dabral, Piyush Panday, CVL Srinivas – the list is unending. Amongst the suitors he had wooed for many years was Sam Balsara of Madison Worldwide. But Balsara simply refused to yield to him. Amongst his good friends in India was Ranjan who passed away a couple of months ago.

Over the years, Sorrell has spoken at many events and conferences making some radical statements at that time. Here’s some Sorrell speak over the years:

“Client focus on the short term that is what is keeping me up late at night.…and as a result, they are not investing in innovation and indeed branding for the future. The future is tough…it’s a tough environment..it is a grind. Clients spend more in trade promotion..incentives, slotting allowance and getting visibility in the retail trade rather than on advertising. All this is good for the short term, but not for the long term."

-  B2B conference IBC 2016 in Amsterdam

"To be a good CEO, you have to be totally committed. And that means a 24x7 commitment. You have to be optimistic. Obviously have intelligence. EQ (emotional intelligence) is as important as IQ – a balance between the two. You don’t have to be an Einstein in our business. A deep understanding of all the advertising and marketing and communication services and how they fit together. A global perspective, which means you can’t just have experience of one part of the world, you have to have experience of many parts of the world. Unilingual – we speak one language, need to speak more. Politically aware and also economically aware and how they are having an impact. You have to have a sensible strategy and be able to implement it."

 - In an interview to The Drum

 “The rise of Amazon, Alibaba, Flipkart and Airtel have also raised questions on who has control over data and who will influence it. This is where we have a strong position in India and globally, and have tremendous opportunities to grow further. If you look forward to the next 15-25 years, the relative role and importance of India will increase. From WPP’s point of view, our Indian business is half the size of our Chinese business. The relative population is almost the same. In the next 15-25 years, India will become the most populous country on the planet...while China has an ageing issue that is likely to continue. So India, from an economic growth point of view over the next 15-25 years, is going to be an even more significant force. If you look at companies such as Reliance Industries, Tata Group, Mahindra and (Bharti) Airtel — these companies will become even more significant on the world stage.”

- Interaction with the media in October 2017

“Our biggest problem is the enemy within," Sorrell concedes. "The challenge is to get people to operate as seamlessly as you can. I'm philosophical about it, but I get very upset when people don't work together because I think the power of what we've got is so great when we put it together. You tear your hair out when people sit in their little box and refuse to co-operate or when they fight with one another. I do tend to focus on the bad bits. I have been described as a serial pessimist."

- To Campaign in 2001

“The dogfight for content rights is going to intensify. You’re talking about some very big players becoming increasingly interested in sports rights. That will drive the price up for everyone and push rights holders to start selling them off piecemeal, fragmenting the market. Packaged goods top-line growth has been under pressure. They are looking much more rigorously at the sponsorship costs and activation costs, and they probably are less willing to invest than five or 10 years ago. The reverse is true of the technology companies. If the pricing of the bigger sports rights is sucked up by competition it means that all the sports with more limited audiences are going to become even more important and significant. There are a number of interesting opportunities for our clients."

- Speaking at CES 2018 in Las Vegas

 “For the past 33 years, I have spent every single day thinking about the future of WPP. Over those decades, our family has grown and prospered. As I look ahead, I see that the current disruption we are experiencing is simply putting too much unnecessary pressure on the business, our over 200,000 people and their 500,000 or so dependents, and the clients we serve in 112 countries. We have weathered difficult storms in the past. And our highly talented people have always won through, always. Nobody, either direct competitors or newly-minted ones can beat the WPP team, as long as you work closely together, whether by client and/or country or digitally. As a founder, I can say that WPP is not just a matter of life or death, it was, is and will be more important than that. Good fortune and Godspeed to all of you…now Back to the Future.”

- His farewell note on quitting WPP

His departure also raised some amount of angst amongst some senior executives who worked with him.

“Martin had faults as do we all but he was entrepreneurial, client focused, knew importance of recruiting/retaining great talent, tireless, always there to help. WPP is a lot more resilient than people think but it’s a tragedy that things ended this way.”

- Kantar CEO Eric Salama

“Landmark story: after three decades Sorrell leaves WPP, the company he built deal by deal into a £15bn global titan; sad end to the story but plenty of people will be celebrating tonight.”

- Campaign Global editor in chief Claire Beale

Also:

Sir Martin Sorrell says ta-ta to WPP, Roberta Quarta becomes exec chairman

WPP board begins investigation of its CEO Sir Martin Sorrel, says WSJ

Martin Sorrell bullish on India

-->

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/mohit.jpg?itok=2TgA3MpH
"We see TV channels as partners rather than vendors": Havas Media Group’s Mohit Joshi

A seasoned professional, Havas Media Group MD India, Mohit Joshi, is known within the industry for his sharp acumen and quick knack to adapt to changing trends. With his role expanding in the agency as Anita Nayyar moved on in May.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/tam_adex.jpg?itok=xjLqIDgd
Hindi movie genre tops in ad volumes with 46% share: TAM report

NEW DELHI: According to data released by TAM AdEx-Television Advertising Report series 10, television ad volumes grew by 37 per cent in week 32 when compared to week 23. Ad volumes for the month of July grew by 15 per cent compared to June 2020. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/deepak_kumar.jpg?itok=IiIQI06w
#MediaMinds2 | 90% automation for DOOH in just 2 years a big leap: Deepak Kumar

NEW DELHI: On the sixth episode of Media Minds season 2, an Indiantelevision.com initiative to discuss with marketing geniuses the current industry trends, their own experiences, and vision for the future,  director C Lab, Ambient,  Brandscope at DAN, Deepak Kumar talks about the interesting time...

MAM Podcasts
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/colony.jpg?itok=VNQu1NRv
Kent RO's film honours building watchmen on Independence Day

NEW DELHI: As the nation preps up to commemorate its seventy-fourth Independence Day, Kent RO has come up with a campaign #NewNazairya which is currently doing the rounds of digital media. The first short digital film has a core message at its heart: let’s celebrate the unsung heroes who have...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/dalmia.jpg?itok=LDjUqulp
Dalmia Bharat Group pays a musical tribute to Covid Warriors with Kailash Kher & Ricky Kej

In its endeavor to celebrate the courage, commitment and unfathomable spirit of our Covid warriors, Dalmia Bharat Group is organizing Jazbaa-e-Bharat – an online musical extravaganza featuring Padma Shri. Kailash Kher and Grammy Award winner Ricky Kej, on 14th August, 2020 at 6:15 pm. Speaking on...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/wrm.jpg?itok=OCc9vO7d
White Rivers Media launches 101 Marketing Insights for the post-pandemic world

MUMBAI: White Rivers Media today, launched three assets under its title—101 Marketing Insights for a Post-pandemic World by India’s top marketers & entrepreneurs, a free eBook; Better World Initiative, a creative responsibility program to amplify social causes; and its digital showreel for 2020...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/khimji.jpg?itok=LH18z0Bq
Khimji Jewels launches TVC for new jewellery collection

NEW DELHI: Jewellery brand Khimji Jewels launched its latest line of personal jewellery titled Collection ME. Launched on all media from television, print and OOH to digital, social and www platforms, the collection is the newest in the long line of successful launches by the venerable and deeply...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/uber.jpg?itok=cXUBT2Xc
Uber helps deliver free meals for the hungry in partnership with the Robin Hood Army

Uber today announced it will help deliver free meals for the hungry and those impacted by the Covid pandemic in partnership with the Robin Hood Army, a volunteer-based organization, which fights against hunger. As the RHA’s mobility partner, Uber will provide free rides to its volunteers in 10...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/remo.jpg?itok=X9vbQOgc
Cure.fit to launch ‘Moves Like Remo’ with Remo D’Souza under its live digital fitness offering

NEW DELHI: In what will be a perfect mix of dance, fitness and entertainment, fans of Cure.fit’s hugely popular Dance Fitness format can now get their dance mode on like never before with one of India’s most popular dancers—Remo D’Souza. A new 4-part show called ‘Moves Like Remo’ will be launched...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories

* indicates required