NEW DELHI: Dentsu International has now entrusted Gautam Mehra, currently CEO, dentsu Programmatic & chief data officer, dentsu - South Asia, with the additional charge of chief data and product Officer - Asia Pacific (APAC) with immediate effect. He has been assigned to this new role with the intent to build a strong and unified APAC data and product offering across the dentsu network. Based in Mumbai, Gautam will report into Merkle APAC president Zhengda Shen for his additional role.
Over the years, Mehra has been responsible for driving the data quotient for dentsu across India and South Asia, both internally andth clients. Notably, he led the creation of dentsu’s proprietary adtech product, the dentsu marketing cloud ecosystem – a cohesive system that brings together a slew of dentsu proprietary ecosystems such as the Facebook Marketing Partner (Ad-Tech) Badged DMC Explore, dentsu Play, dentsu TrueValue and other proprietary mar-tech tools used in over 32 markets globally. He has also led the unification of the data sciences and Amnet teams to create dentsu Programmatic, the leading programmatic player in India today.
Mehra had started his career 20 years ago with his entrepreneurial venture, which was one of the first web development firms in India. Over the years, he did several stints in digital advertising working with the top brands in the country such as Viacom, Government of India, Standard Chartered Bank and Microsoft. In 2013, he joined dentsu following the acquisition of Communicate2 and led the Social & Display businesses of iProspect, the leading performance marketing and search agency of the country. Subsequently in 2016, he took on the role of Chief Data Officer for South Asia and has driven the groups data narrative in the sub-region.
On the appointment, dentsu Asia Pacific CEO Ashish Bhasin said, “Data is central to our business strategy and the ability to handle data well and utilize it to its full capacity is critical in fine tuning way of reaching, interacting, and causing a reaction from the consumers; it ensures advertising efforts are in the right direction.”
“Having Gautam drive this data agenda for us is crucial in the era of data explosion. He has earned a reputation of developing and delivering highly innovative data-led initiatives while embodying the spirit of innovation and entrepreneurism. This is a well-deserved promotion and I look forward to working closely with him,” Bhasin added.
Zhengda Shen said, “Organizations are constantly challenged to evolve with agility and speed and adapt to ever changing consumer dynamics. Providing leadership for clients by integrating data, media, content and technology to navigate through this shifting landscape is a critical function of agencies. Gautam’s track record for driving innovations and developing globally scaled solutions makes him perfectly placed to help our clients in the region and to ensure that dentsu international continues to lead through innovation.”
Mehra said, “There are almost no limits to what we can uncover by studying consumer behavior and their interplay with brands. I’m excited to apply my leadership, knowledge, and experience in delivering globally adopted tech driven products and solutions to further the data-driven culture of dentsu international and to build the practice across APAC, further cementing our dominance in this area within the region in using cutting edge technology to solve everyday client challenges.”