MAM

Bombay Shaving Company appoints Chirag Taneja as chief revenue officer

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/20/chirag.jpg?itok=tVOvMgFS

MUMBAI: Men's skincare brand Bombay Shaving Company (BSC) has on-boarded Chirag Taneja as Chief Revenue Officer (CRO) in its bid to strengthen its online presence as it aims to cross the INR 100 crore revenue mark this year. Chirag Taneja will lead the entire online business including D2C technology, e-commerce, and brand for Bombay Shaving Company. Chirag’s astute business acumen and deep understanding of digital marketing and analytics will enable Bombay Shaving Company, an internet first brand to achieve its business goals at an accelerated rate.

Before joining BSC,  Taneja  was the founder CEO at Ketchupp – an online Metasearch engine for food discovery and successfully sold the business to Cartoq. 

On joining BSC, Chirag Taneja said, “Digitally native vertical brands present an exciting business opportunity because of the potential scale backed by data and the ability to track user journey to the T. Technology has reached the personal care category and BSC is leading this change from the front. Solving consumer problems with technology at the core is key for me. I am looking forward to building one of India’s most loved men’s skincare brand and already seeing signs of scale in my early days.”

Bombay Shaving Company (BSC) CEO & founder Shantanu Deshpande  said, “Chirag is an accomplished marketer and experienced leader. He has expertise in implementing metrics-driven online marketing strategies, managing a P&L, growing businesses and building out committed and high-performing teams. He brings a great balance of tech and consumer to BSC. With his knack of understanding the industry, I am confident that he will achieve greater milestones and further strengthen the brand.”

“We are in the process of hiring strategic partners across levels and recruiting Chirag is our first step towards the same.” He further added. 

In December 2019, BSC had raised INR 45 crores in Series B led by Sixth Sense Venture Partners. Existing investor Colgate Palmolive Asia Pacific, a subsidiary of CPG giant Colgate-Palmolive had also participated in the round. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/bsc.jpg?itok=2sMYeSpx
14 percent of Valentine gifts were from men to men, says Bombay Shaving Company

MUMBAI: Valentine’s season is a great occasion for brands to make connections with the masses. For people, this day is about celebrating love, togetherness and experiencing butterflies in the stomach. But for Bombay Shaving Company, it was about experiencing a rush of orders and spike in sales. The...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/subh-mangal.jpg?itok=uxAdf7-0
"BLUED Collaborates with SHUBH MANGAL ZYADA SAAVDHAN" ran contest for LGBTQI+ Community

MUMBAI: Blued, India’s largest gay social dating app collaborated with the movie Shubh Mangal Zyada Saavdhan and announced a contest letting the winners meet and greet the star cast of Shubh Mangal Zyada Saavdhan; Ayushmann Khurrana and Jitendra Kumar. The much talked about social romantic comedy...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/cafe.jpg?itok=CKPYMcvd
Design Café unveils #MoreRoomForJoy digital campaign

MUMBAI: Design café, a tech-enabled end to end Home Interiors brand, has launched their digital video commercial highlighting the essence of how the brandexecutes smart designs in highly compact spaces. This latest commercial is a further testament to the company’s promise of guaranteeing 20%...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/wines.jpg?itok=rZJkOm5c
Fruzzanté Undergoes Rebranding Initiativeas a Part of its Expansion Strategy

MUMBAI: Hill Zill Wines, a Bordi, Maharashtra-based winery and family-owned brand Fruzzanté, founded by Priyanka Save and Nagesh Pai in 2016, has undergone a rebranding exercise to create a strong brand identity for itself in the Indian alcoholic beverage category. The company, today, announced and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/smrush.jpg?itok=i-3XOopa
SEMrush Unveils ‘Indian Fintech Market Report’ for 2020

MUMBAI: SEMrush, the online visibility management and content marketing platform unveiled an exclusive report - ‘Top Insights into Fintech Industry of India’ in an event held at The Hyatt Regency, New Delhi on 20th February 2020.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/mother.jpg?itok=rr5ORuQ-
Mother Sparsh launches #PlantAndPure campaign on social media, unveils new range of plant-powered baby care products

MUMBAI: Mother Sparsh- India’s leading natural and plant based baby care products and supplies, has launched campaign #PlantAndPure. The campaign carries an important message for parents to embrace plant origin natural products to take care of their infants and children. It also invites mothers and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/nobel.jpg?itok=EyEIfhB2
Nobel Hygiene strengthens its brand communication outreach

MUMBAI: Nobel Hygiene, the undisputed leader in the adult diaper category and the only Indian manufacturer of both, adult (Friends) and baby diapers (Teddyy & Snuggy) has partnered with Nucleus PR and The Womb for creative communications. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/soch.jpg?itok=YloUWZYF
SOCH Foods targets exports in 10 countries

MUMBAI: SOCH Foods LLP takes a step ahead in creating a greater visibility not only India but also planning to enhance exports of Munchilicious Granola in 10 countries. SOCH Foods participated in Indus Food 2020, an International Food Exhibition arranged by the Government of India (Trade Promotion...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/ranjan.jpg?itok=jQZlWKst
Hindustan Media Ventures Limited invests USD 5.5 million in Zvesta

MUMBAI: Gurugram based, Zvesta, a proptech start-up has raised USD 5.5 million from Hindustan Media Ventures. Zvesta is a 360-degree comprehensive AI-powered real-estate solutions company which is innovatively designed for buyers, sellers, developers, builders and property agents. Zvesta shall...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories