BharatPe ropes in Suresh Raina as brand ambassador

BharatPe ropes in Suresh Raina as brand ambassador

A few days back, Raina also announced his retirement from international cricket.


NEW DELHI- Suresh Raina is ready to play for Chennai Super Kings (CSK) in the United Arab Emirates for the Indian Premier League (IPL) 2020. Meanwhile, he has been appointed as the brand ambassador for the fintech platform BharatPe. Before flying off to UAE, Raina has decided to shoot for the brand’s promotional campaign. 

Raina who had announced his retirement from the international cricket along with MS Dhoni, uploaded the video of the promotional shoot. 

Earlier in the month of March, flush with Rs 535 crore ($75 million) Series C funding, BharatPe had announced its plans to sign 11 Indian national cricketers as its brand ambassadors. Some of these cricketers are Rohit Sharma, KL Rahul, Suresh Raina, Ravindra Jadeja, Jasprit Bumrah, Sanju Samson, Mohammed Shami, Yuzvendra Chahal, and Shubham Gill.

However, due to the novel coronavirus, the Delhi based platform could not start any activity with the signed cricketers. 

Prime Minister Narendra Modi also highlighted Raina's contribution in the 2011 World Cup triumph, saying the all-rounder had always been a team man. Modi said Raina’s name is ‘synonymous’ with ‘team spirit’.

Co-founded in 2018 by Ashneer Grover and Shashvat Nakrani, the startup is working towards driving the adoption of UPI among merchants, as well as providing them with working capital loans.