MAM

This Diwali, Cadbury creates India's first AI based hyperlocal ad to support local retailers

Cadbury India launched a campaign ‘Iss Diwali Aap #KiseKhushKarenge?

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/11/09/cadbury_india.jpg?itok=H3FaXoJD

NEW DELHI: The markets are beginning to recover, especially during the festive season, as the customers are now keen to make purchases that have been pending for a long time. At this point, it becomes extremely important for everyone to support the local retailer that forms the back bone of the economy.

Cadbury India took a cue from this thought and launched a campaign ‘Iss Diwali Aap #KiseKhushKarenge?’ The idea is to turn this Diwali into the sweetest celebration of all times.

The company will further add sparkle to the festivities, with eCommerce-exclusive premium pack, Oreo Moments and Cadbury Cocoa’s #TheSweetestDiwali activation.

Continuing the legacy of ‘Kuch Achha Ho Jaye, Kuch Meetha Ho Jaye’, Mondelez India is taking a step further and leading by example by creating the most generous ad ever by reaching out to 1800+ local retailers, across 260+ pin codes, whose businesses are promoted locally through the latest Cadbury Celebrations ad and manifest the message of ‘Iss Diwali Aap #KiseKhushKarenge?

The ad leverages technology and AI to create India’s first hyper-personalised ad wherein during this ad, these stores will be featured against the product category for specific pin codes in Mumbai, Delhi, Pune, Indore, Ahmedabad and Lucknow. The ad beautifully captures this by showcasing an Indian family rejoicing the occasion of Diwali wherein the woman of the house gifts something to every member of the family which is bought from the local stores. The film ends on a celebratory note and a thought-provoking message – ‘When all of us support our local stores, all of us can have a Happy Diwali’, thus, putting the spotlight on the act of generosity.

Mondelez India  senior director marketing (chocolates) - insights and analytics Anil Viswanathan  said, “Throughout festivities exchanging gifts and sweets holds a significant emotional value and embarks the beginning of a new era, and it makes us extremely proud about the fact that we humbly found a place in this small, yet important tradition. Moreover, this year, than any other warrants for acts that signify new beginnings and the potential of goodness in an imperfect world, and our recent Cadbury Celebrations campaign infuses this thought at the back of evoking generosity. Banking on the proposition of ‘Iss Diwali Aap #KiseKhushKarenge’, we are putting our best foot forward to inspire people to do what’s right this time by acknowledging people who helped us in difficult times. Whether it is weaving in ‘Mithaas’ into special occasions or adding a shimmer of cheerfulness to the joyous festivities, our much-loved snacking products have become an intrinsic part of every celebration and therefore, this year we’re furthering this effort by expanding our eCommerce premium portfolio to provide more choice to our consumers, along with many exciting initiatives across our brands, beyond just chocolates.”

The ad film definitely follows the PM Modi’s call to support the local artisans and retailers and move towards being #Atmanirbhar.

Someone watching in Golf Course Road, Gurgaon will receive and see this ad: 

Someone watching in Mahalakshmi will see this ad: 

Someone watching in Powai will see this: 

This message is further being seeded through Cadbury Cocoa which is encouraging consumers to return the favour of goodness to their family members, who have always made their festivities more exuberant, with a ‘special mithai’ created using Cadbury Cocoa.

Renowned personalities like Arjun Kapoor and Yuvraj Singh will be seen depicting the act of home-baking a  special recipe for their special someone to encourage people to walk an extra mile, be extra thoughtful and for a change, make the ones around you smile and turning it into #TheSweetestDiwali.

With safety becoming a non-negotiable priority for consumers, e-commerce is playing greater role in implementing contactless shopping. Cdbury India is creating more digital shopping opportunities to continue redefining the joy of gifting. The seasonal offerings under the Cadbury Gifting portfolio will be available across multiple channels like e-grocers, marketplaces, e-commerce websites, hyper-local and omnichannel retailers and the company’s own direct-to-consumer website – CadburyGifting.in, so that people can partake in celebrations, unhindered.

This festive season, the world’s favourite cookie brand – OREO, will continue to add more playful moments, through its special festive edition - Oreo Moments. The Oreo Moments gifting range has received great response over the last two years and the company has planned to scale up this year’s portfolio, in addition to launching an all new pack in the premium gifting segment under Oreo Cadbury Dipped Moments.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/img_07122021_174255_800_x_800_pixel.jpg?itok=e4qREict
Hawk e-commerce bags performance marketing & digital strategy mandate for Inveda

Mumbai: Hawk e-commerce has bagged the performance marketing and digital strategy mandate for Inveda, an HVM Network-owned herbal beauty brand.  As part of the mandate, the agency will work on building a new narrative for the brand and elevating the brand’s user experience with a website revamp. It...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/img_07122021_170031_800_x_800_pixel.jpg?itok=SJFiFbkK
Somany Ceramics launches new campaign with Salman Khan

Mumbai: Somany Ceramics Ltd, a homegrown company specialising in ceramic tiles and allied product segments, has launched its new brand campaign ‘Zameen Se Judey.’ The TVC aims to connect directly with the masses urging them to opt for international quality products at an affordable price that are...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/img_07122021_153435_800_x_800_pixel.jpg?itok=8laUlybI
Lyxel&Flamingo wins social media mandate for AloFrut

Mumbai: Axiom Ayurveda has entrusted Gurgaon-based digital marketing agency Lyxel&Flamingo with the social media mandate for its fruit juice brand, AloFrut. The mandate was won post a multi-agency pitch. The agency is tasked with leveraging its collective creative, strategic, and social media...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/img_07122021_144716_800_x_800_pixel.png?itok=9ePt5BwU
DFAN strengthens leadership team with appointment of Hemlata Varlani

Mumbai: Digital Futurists Angels Network (DFAN), a global community-backed Angel Network announced the appointment of Hemlata Varlani, as chief marketing officer and lead- Impact Investment initiatives.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/img_07122021_125958_800_x_800_pixel.jpg?itok=P23WO8uy
'We've Got Your Back' assures Lenovo in new corporate campaign

Mumbai: Lenovo has launched its new corporate campaign called 'We've Got Your Back!' to showcase the impact that the brand has on different aspects of India. This latest campaign is created and conceptualised by The Womb.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/tulsi.jpg?itok=YYjL0s-D
Tulsi Tea launches hyperlocal campaign 'Safaltaa Ka Kadak Swaad’

Mumbai: Tea Packers Pvt Ltd-owned Tulsi Tea, one of Gujarat’s well-known tea manufacturers, has launched its ‘Safaltaa Ka Kadak Swaad’ hyper-local campaign to connect at a deeper level with its discerning customers in Saurashtra. This campaign has been conceptualised and executed by Tiger...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/sebamed.jpg?itok=Gp_VUSih
Sebamed takes on tall claims of shampoo brands in new ad

Mumbai: German personal care brand Sebamed has unveiled its latest campaign- a satirical, tongue-in-cheek take on the tall claims peddled by hair care brands under the garb of the “Conditions Apply” disclaimer. The commercial urges consumers to switch to its ‘scientifically superior’ shampoo that...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/kerovit.jpg?itok=usFI9JTD
Kerovit launches new TVC with Ranveer-Anushka

Mumbai: Faucets & sanitaryware brand Kerovit, from the house of Kajaria, has launched a new television ad campaign featuring actors Ranveer Singh and Anushka Sharma. The commercial, titled ‘Freedom 3.0’ carries forward the brand's expression 'Kerovit is Freedom' showcasing a bathroom as a space...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/this-year.jpg?itok=rK_AidrR
Indian ad industry to grow up to 8% annually on average: Group m forecast

GroupM has released its ‘This Year, Next Year’ global end-of-year forecast that shows a much faster expansion in the advertising industry than previously anticipated (driven primarily by growth in the US, UK, and China).

MAM Media and Advertising AD Agencies

Sign up for our Newsletter

subscribe for latest stories

* indicates required