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This Diwali, join in on the non-stop Hollywood Dhamaka – exclusively on Sony PIX

MUMBAI: Sony PIX – home to the biggest Hollywood premieres and blockbusters - is geared to take the audience on an amazement ride this October. With prime festivals like Dussehra, Diwali and Halloween around the corner, Sony PIX has got the holiday season covered for you with 3 mega premieres, a...

Television TV Channels English Entertainment
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Spotify unveils campaign for first Diwali in India

MUMBAI: With Diwali just around the corner, Spotify has come up with a blast of creative, fun, and engaging initiatives, including some interesting TVCs featuring Anil Kapoor and Ishan Khattar, and using some of the favourite festive music tunes of its users.

MAM Media and Advertising Ad Campaigns
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Amazon Prime Video celebrates Diwali with Supari Studios’ latest commercial

Taking a slightly different route from most Diwali commercials, Supari Studios integrates the magic of creative storytelling in its commercial for Amazon Prime Video.

iWorld Over The Top Services
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Guest Column: The role of digital marketing in achieving better ROI during festive seasons

When it comes to the world of marketing and advertising, festivals provide a unique opportunity to reach a wide audience with an almost singular emotion- “celebration”. And while in western markets, this peak season is predominantly during Christmas, it is a completely different ball game in India.

MAM Marketing Brands
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Regional becoming the focus for festive advertising

The last quarter of the year is the best season for everyone. The festive rush not only excites consumers but even brands and advertisers. Television viewership increases and the overall growth in advertising also witnesses an uptake during the festive season.

Television TV Channels Regional

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