MAM
Report on Shemaroo

MyTeam11 shows how families bond over cricket

Has unveiled a new T20 season campaign – ‘Ab Poora India Khelega’

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/04/07/myteam-logo.jpg?itok=aMBl7qiI

JAIPUR: In the run-up to the 2021 edition of the Indian Premier League (IPL) fantasy sports platform MyTeam11 has unveiled a new campaign – Ab Poora India Khelega, which brings forth the narrative of how fantasy cricket is meant for all and brings people closer through the passion for their favourite sport, players and teams.

The campaign was launched through three videos that depict the bittersweet relationship between a father and a son and how people in an Indian household bond over the game of cricket, especially, during the world’s largest T20 cricket extravaganza. The campaign also highlights how the user-friendly MyTeam11 application makes learning fantasy cricket easy.

The storyline of each campaign video depicts a son who is smart, tech-savvy, a fantasy cricket enthusiast and an avid user of MyTeam11. He believes that his father knows nothing about fantasy cricket and goes on to ignore his words. However, in a counter of events, at the end of each film, it is shown that the father is well aware of MyTeam11 and outsmarts his son making more prudent choices owing to his sheer superior understanding of cricket leaving the son astounded.

MyTeam11 CMO Manvendra Singh Rathore said, “A father and a son’s relationship has evolved with changing times especially when it comes to our favourite sport of cricket. But what still remains exclusive and competitive is the knowledge of the sport. This is exactly what we have also tried to capture in our latest campaign Ab Poora India Khelega. We have explained while fantasy cricket now captures the imagination of every Indian household but the knowledge of the sport is still paramount which brings them closer.”

The video campaign of Ab Poora India Khelega will also be complemented by the participation of brand ambassador Virender Sehwag, who shall be seen alongside former New Zealand speedster Danny Morrison, renowned cricket TV hosts Jatin Sapru, Mayanti Langer, Sanjana Ganeshan and Suhail Chandhok across all campaign collaterals.

MyTeam11 had launched the “India Ki Apni Fantasy App” during the 2020 Indian T20 Season and saw immense success leading to a 3-3.5x rise in the number of participants on the platform.

Links of campaign videos:

Film 1

Film 2

Film 3

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619095463564.jpg?itok=VA_oRpnG
On Earth Day, L’Oréal Paris pledges to reduce its carbon footprint by 50%

Mumbai: Amid increasing urgency to combat climate change, brands around the world have begun reevaluating their production practices. Now, beauty brand L’Oréal Paris has announced its sustainability program, ‘L’Oréal for the Future, because our Planet is Worth it’, on the occasion of World Earth...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619075136291.jpg?itok=kl3ExQnh
Akhil Almeida is new head of marketing at Aegon Life

MUMBAI: Digital life insurance company Aegon Life has onboarded Akhil Almeida as its head of marketing. In this role, Almeida will be responsible for heading the company's branding, communication, and other digital marketing functions.  Almeida has more than 16 years of experience in various...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619071031749_2.jpg?itok=UsRFdJaE
Pankaj Gupta joins Coinbase from Google Pay

NEW DELHI: In an attempt to build a strong team from scratch, American cryptocurrency exchange company Coinbase has appointed Pankaj Gupta as its vice president - engineering and site lead for India. Before joining Coinbase, Gupta was leading Google Pay Engineering in APAC.  To expand its...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619070902751.jpg?itok=HDjT6uLy
Sanchita Roy takes over as head of strategy at Havas Media Group India

Mumbai: Havas Media Group India has strengthened its leadership team with Sanchita Roy taking over as head of strategy on Thursday. Roy had joined the group as head of west to manage the overall Mumbai operations in 2020 and carries over 19 years of experience in media planning and strategy.  In...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/herbalife_nutrition.jpg?itok=Y9FQ_jxE
IPL 2021: Herbalife Nutrition partners with Royal Challengers Bangalore

MUMBAI: Herbalife Nutrition is now the official nutrition partner to Royal Challengers Bangalore (RCB) for the 2021 season of the India Premier League. The global nutrition brand is known for fueling the performance of several sporting teams and athletes globally and this association reflects the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/vineeta_singh-kaushik_mukherjee.jpg?itok=MVA5fqhp
From the verge of closing shop, SUGAR Cosmetics delivers 49X returns to investor

MUMBAI: How many people know that the now cult-favourite beauty brand of Gen Z and millennials, SUGAR was once on the verge of shutting shop due to lack of funding? The direct-to-consumer SUGAR Cosmetics founded in 2015 by IIM Ahmedabad alumni Vineeta Singh and Kaushik Mukherjee is one of the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/21/img_21042021_153715_800_x_800_pixel.jpg?itok=Z45_2cVb
Panasonic India forms new strategic business division - Spatial Solutions

NEW DELHI: Panasonic India has unveiled its new Spatial Solution Division, a move to expand the company's strong presence in the smart home solutions market. The Japanese electronics giant has also promoted Dinesh Agarwal as the new joint managing director of Panasonic Life Solutions.  In this new...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/21/img_21042021_140427_800_x_800_pixel.jpg?itok=8nNu0MaV
Madison Media wins 23 new businesses in FY 2020-21

Mumbai: Madison Media has created a record by winning 23 new accounts in a financial year, the agency said in a press statement. Amidst the nationwide lockdown and work-from-home, the new business wins amounted to a billing of $211 million as per Convergence New Business Report published in March...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/21/img_21042021_132611_800_x_800_pixel.jpg?itok=tcsOlDNn
Washington Sundar signs on as Anker brand ambassador

MUMBAI: Chinese electronics company Anker has roped in Washington Sundar as its brand ambassador. From now, Sundar will helm all major campaigns for the brand across media platforms. The cricketer is also expected to appear in his first promotional TVC for the brand very soon.  The partnership...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required